A gift card is a prepaid stored-value money card. This can be classified into open loop and closed loop cards and are usually issued by retailer or bank. Gift cards are also given out by employers or organizations as rewards or gifts. Owing to this, corporate sectors are encouraging the usage of gift cards in order to provide the employees with rewards and incentives
Market Dynamics
The gift card market has witnessed significant growth in recent past years, owing to the rise in adoption of gift card across the corporate sector for offering incentives to recognizing employees achievement is expected to fuel the demand for gift cards. On the basis of gift card type, the restaurant closed loop, is estimated to drive the growth in the market share, owing to the adoption of gift cards among customers as a form of rewards.
E-commerce websites such as Amazon, Flipkart, Alibaba, eBay and others offer customers gift cards, which is augmenting the growth of the global gift card market. Moreover, the growing penetration of internet and smartphones is making the access the e-commerce websites much easier as well as provide customers with a wide range of product range.
North America was the dominant region in the global gift card market in 2018, owing to the growing number of media platforms such as Facebook, Instagram and Pinterest, where the users can sell products directly to the users through their social media account. Moreover, this scenario is estimated to foster the growth of global gift card market during the forecast period.
Key features of the study:
- This report provides in-depth analysis of the global gift card market, market size (US$ Billion), and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year.
- It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market. It provides valuable insights about market drivers, restraints, opportunities, new product launches or approval, gift card products, regional outlook, and competitive strategy adopted by the leading players.
- Key companies covered as a part of this study includes Apple Inc., Amazon.com Inc., Best Buy Co., Inc., Starbucks Corporation, Target Corporation and Wal-Mart Stores, Inc.
- It profiles leading players in the global gift card market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, key developments, and future plans
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions with respect to their future product launch, market expansion, and marketing tactics.
- The global gift card market report caters to various stakeholders in this industry, including investors, product developers, distributors, gift card companies, research institutes, new entrants, and financial analysts.
- Stakeholders would greatly benefit in decision-making through the various strategy matrices used in analyzing the global gift card market.
Detailed Segmentation:
- Global Gift Card Market, By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- E-Gifting
- Global Gift Card Market, By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Global Gift Card Market, By Geography:
- North America
- U.S.
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Canada
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Europe
- U.K.
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Germany
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Italy
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- France
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Spain
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Nordic
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Benelux
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Russia
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Poland
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Rest of Europe
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Asia Pacific
- China
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- India
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Japan
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- ASEAN
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Australia & New Zealand
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Rest of Asia Pacific
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Latin America
- Brazil
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Mexico
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Rest of Latin America
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Middle East & Africa
- GCC
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- North Africa
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- South Africa
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Rest of Middle East & Africa
- By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- e-Gifting
- By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
- Company Profiles
- Apple Inc.*
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments
- Future Plans
- Amazon.com Inc.
- Best Buy Co., Inc.
- Starbucks Corporation
- Target Corporation.
- Wal-Mart Stores, Inc.
"*" marked represents similar segmentation in other categories in the respective section