PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1084835
PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1084835
Bulk SMS Marketing Services Market Report, by Component, by Deployment Type, by Enterprise Size, by Terminal Type, by Type of SMS, by End User, and by Region - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028
Bulk SMS is also known as bulk text messaging, bulk messaging, business SMS, SMS software or text message marketing. Bulk SMS service allows user to send SMS to a large number of recipients at the same time. Sending alerts on mobile in the form of short message services (SMS) has emerged as one of the most popular forms of advertising in the recent years. Moreover, enterprises are adopting bulk SMS solution for reaching their consumers and employees, owing to inexpensive, reliable, and quick service of bulk SMS solution.
Market Dynamics
The global bulk SMS marketing services market growth is driven by rising adoption of bulk SMS marketing software by various end-use industries such as BFSI, automobile, and retail for communicating with their customers and employees. Moreover, advertising and marketing organizations are majorly adopting bulk SMS marketing software for disseminating information of product launches, brand promotional activities, creating brand awareness, and promotional events. For instance, according to Coherent Market Insights' analysis, event management industry in India is expected to reach US$ 1,396 million by 2020-21. Moreover, increasing number of reality shows related to dancing and singing are also boosting the adoption of bulk SMS marketing software by event management organizations.
However, rising adoption of email marketing software and SEO by various end-use industries for marketing is expected to reduce the adoption of bulk SMS marketing software over the forecast period, thereby restraining the market growth.
Key features of the study:
This report provides in-depth analysis of bulk SMS marketing services market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by leading players
It profiles leading players in the global bulk SMS marketing services market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, bulk SMS marketing services capital, key developments, strategies, and future plans
Companies covered as part of this study include agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others
Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launches, product upgrades, market expansion, and marketing tactics
The global bulk SMS marketing services market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global bulk SMS marketing services market
Detailed Segmentation:
Global Bulk SMS Marketing Services Market, By Component:
Software
Services
Global Bulk SMS Marketing Services Market, By Deployment Type:
On-premise
SaaS
Global Bulk SMS Marketing Services Market, By Enterprise Size:
SMEs
Large Enterprises
Global Bulk SMS Marketing Services Market, By Terminal Type:
Mobile-based
Desktop-based
Global Bulk SMS Marketing Services Market, By Type of SMS:
Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS
Global Bulk SMS Marketing Services Market, By End User:
Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others
Global Bulk SMS Marketing Services Market, By Region:
North America
By Component:
Software
Services
By Deployment Type:
On-premise
SaaS
By Enterprise Size:
SMEs
Large Enterprises
By Terminal Type:
Mobile-based
Desktop-based
By Type of SMS:
Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS
By End User:
Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others
By Country:
U.S.
Canada
Europe
By Component:
Software
Services
By Deployment Type:
On-premise
SaaS
By Enterprise Size:
SMEs
Large Enterprises
By Terminal Type:
Mobile-based
Desktop-based
By Type of SMS:
Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS
By End User:
Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others
By Country:
U.K.
Germany
Italy
France
Spain
Russia
Rest of Europe
Asia Pacific
By Component:
Software
Services
By Deployment Type:
On-premise
SaaS
By Enterprise Size:
SMEs
Large Enterprises
By Terminal Type:
Mobile-based
Desktop-based
By Type of SMS:
Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS
By End User:
Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others
By Country:
China
India
Japan
Australia & New Zealand
South Korea
Rest of Asia Pacific
Latin America
By Component:
Software
Services
By Deployment Type:
On-premise
SaaS
By Enterprise Size:
SMEs
Large Enterprises
By Terminal Type:
Mobile-based
Desktop-based
By Type of SMS:
Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS
By End User:
Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others
By Country
Brazil
Mexico
Argentina
Rest of Latin America
Middle East & Africa
By Component:
Software
Services
By Deployment Type:
On-premise
SaaS
By Enterprise Size:
SMEs
Large Enterprises
By Terminal Type:
Mobile-based
Desktop-based
By Type of SMS:
Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS
By End User:
Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others
By Country
GCC Countries
South Africa
Rest of Middle East & Africa
Company Profiles
agilecrm.com*
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/ Updates
Bitrix, Inc
Celerity Systems (Pty) Ltd
ClickSend
directSMS
Dove Soft Pvt Ltd.
Exotel Techcom Pvt. Ltd
IMImobile
King Digital Pvt. Ltd.
MessageBird
Osumare
SendPulse
Text Marketer
TextMagic Ltd
"*" marked represents similar segmentation in other categories in the respective section.
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Component
- Market Snippet, By Deployment Type
- Market Snippet, By Enterprise Size
- Market Snippet, By Terminal Type
- Market Snippet, By Type of SMS
- Market Snippet, By End User
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Merger and Acquisitions
- New Product Approvals/Launch
4. Global Bulk SMS Marketing Services Market, By Component, 2017 - 2028 (US$ Million)
- Introduction
- Market Share Analysis, 2022 and 2028 (%)
- Segment Trends
- Software
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
- Services
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
5. Global Bulk SMS Marketing Services Market, By Deployment Type, 2017 - 2028 (US$ Million)
- Introduction
- Market Share Analysis, 2022 and 2028 (%)
- Segment Trends
- On-premise
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
- SaaS
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
6. Global Bulk SMS Marketing Services Market, By Enterprise Size, 2017 - 2028 (US$ Million)
- Introduction
- Market Share Analysis, 2022 and 2028 (%)
- Segment Trends
- SMEs
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
- Large Enterprises
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
7. Global Bulk SMS Marketing Services Market, By Terminal Type, 2017 - 2028 (US$ Million)
- Introduction
- Market Share Analysis, 2022 and 2028 (%)
- Segment Trends
- Mobile-based
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
- Desktop-based
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
8. Global Bulk SMS Marketing Services Market, By Type of SMS, 2017 - 2028 (US$ Million)
- Introduction
- Market Share Analysis, 2022 and 2028 (%)
- Segment Trends
- Transactional SMS
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
- Promotional SMS
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
- Alert SMS
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
- Personalize SMS
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
9. Global Bulk SMS Marketing Services Market, By End User, 2017 - 2028 (US$ Million)
- Introduction
- Market Share Analysis, 2022 and 2028 (%)
- Segment Trends
- Advertising & Event Management
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
- BFSI
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
- Cab Aggregator
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
- Media & Entertainment
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
- Retail
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
- Hotels & Resorts
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
- Others
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Million)
10. Global Bulk SMS Marketing Services Market, By Region, 2017 - 2028 (US$ Million)
- Introduction
- Market Share Analysis, By Region, 2022 and 2028 (%)
- North America
- By Country
- U.S.
- Canada
- By Segment
- Market Size and Forecast, By Component, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Deployment Type, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Enterprise Size, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Terminal Type, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Type of SMS, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By End User, 2017 - 2028 (US$ Million)
- Europe
- By Country
- U.K.
- Germany
- France
- Italy
- Russia
- Rest of Europe
- By Segment
- Market Size and Forecast, By Component, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Deployment Type, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Enterprise Size, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Terminal Type, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Type of SMS, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By End User, 2017 - 2028 (US$ Million)
- Asia Pacific
- By Country
- China
- India
- Japan
- Australia & New Zealand
- South Korea
- Rest of Asia Pacific
- By Segment
- Market Size and Forecast, By Component, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Deployment Type, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Enterprise Size, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Terminal Type, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Type of SMS, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By End User, 2017 - 2028 (US$ Million)
- Latin America
- By Country
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- By Segment
- Market Size and Forecast, By Component, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Deployment Type, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Enterprise Size, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Terminal Type, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Type of SMS, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By End User, 2017 - 2028 (US$ Million)
- Middle East & Africa
- By Country
- GCC Countries
- South Africa
- Middle East & Africa
- By Segment
- Market Size and Forecast, By Component, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Deployment Type, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Enterprise Size, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Terminal Type, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By Type of SMS, 2017 - 2028 (US$ Million)
- Market Size and Forecast, By End User, 2017 - 2028 (US$ Million)
11. Competitive Landscape
- Company Profiles
- agilecrm.com
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Bitrix, Inc
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Celerity Systems (Pty) Ltd
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- ClickSend
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- directSMS
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Dove Soft Pvt Ltd.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Exotel Techcom Pvt. Ltd
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- IMImobile
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- King Digital Pvt. Ltd.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- MessageBird
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Osumare
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- SendPulse
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Text Marketer
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- TextMagic Ltd
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
12. Section
- References
- Research Methodology
- About us and Sales Contact
