Market Research Report
Gamification Market, By Component, by Deployment Type, By Organization Size, By End-use Industry, and by Region - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027
|Gamification Market, By Component, by Deployment Type, By Organization Size, By End-use Industry, and by Region - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027|
Published: December 15, 2020
Coherent Market Insights
Content info: 150 Pages
Delivery time: 2-3 business days
Gamification Market, By Component (Solutions and Services), by Deployment Type (On-premise and Cloud-based), By Organization Size (SMEs and Large Enterprises), By End-use Industry (IT and Telecom, Government, BFSI, Healthcare, Retail, Education and Research, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027.
Gamification is a technique in which designers add elements of gameplay in non-gaming to increase user engagement in a product or service. Gamification software is used by many companies to increase their employee productivity and keep them motivated. There is number of benefits provided by gamification technology. It provides a better learning experience to an employee and provides constant feedback to all participants. Moreover, companies are preventing employee attrition by adopting new gamification technologies in order to promote products or services. There are many advantages provided by gamification such as employee engagement, rewards to people, customer experience enrichment, and others. This technology is being adopted in many industries such as healthcare, automotive, retail, government, IT and telecom, and others.
The global gamification market is expected to grow significantly during the forecast period, owing to the rising adoption of cloud-based solutions by small and medium enterprises. There is an increase in the adoption of cloud-based technologies, as these solutions are affordable and provide advanced services as compared to the on-premise solutions. Moreover, rising number of small and medium enterprises including startups is increasing the adoption of cloud-based solutions. For instance, the U.S.-based small enterprise companies are using gamification on their websites. Enterprises are offering real-time product designing for the customers instead of offering the product list. Customers can design their phone cases with gaming software. Through this technology, the company can get details about customer experience and perception about the particular brands. Thus, this software is helpful to increase interaction with the user by creating awareness regarding the brand. This software is also helpful to small and medium enterprises to create a brand image in the market.
Furthermore, the increasing adoption of smartphones and mobile devices is expected to drive the market growth during the forecast period. The growing penetration of smartphones has expanded the opportunity for gamification. For instance, according to Coherent Market Insights' analysis, people in the U.S. are known to check their mobile phones 80 times a day. The shift of consumers and employees from desktop to mobile devices create lucrative opportunities for banks to get details about consumer interest. Furthermore, the integration of smartphones with social medial platform allow users to share their experiences with friends and workers, which in turn increases demand for gamification. Moreover, major global players across different regions are focusing on developing new products with new features and technologies to remain competitive in the market. Industries are focusing on developing new products with new features to cater to the demand from the end users. For instance, in September 2019, Microsoft added new features and applications for Dynamic 365 by adding artificial intelligence driven insights. This enhancement in product allowed organization to know their customers and improve customer experiences.
"*" marked represents similar segmentation in other categories in the respective section.