Gamification Market, By Component, by Deployment Type, By Organization Size, By End-use Industry, and by Region - Size, Share, Outlook, and Opportunity Analysis, 2022

Description

Gamification is a technique in which designers add elements of gameplay in non-gaming to increase user engagement in a product or service. Gamification software is used by many companies to increase their employee productivity and keep them motivated. There is number of benefits provided by gamification technology. It provides a better learning experience to an employee and provides constant feedback to all participants. Moreover, companies are preventing employee attrition by adopting new gamification technologies in order to promote products or services. There are many advantages provided by gamification such as employee engagement, rewards to people, customer experience enrichment, and others. This technology is being adopted in many industries such as healthcare, automotive, retail, government, IT and telecom, and others.

Market Dynamics

The global gamification market is expected to grow significantly during the forecast period, owing to the rising adoption of cloud-based solutions by small and medium enterprises. There is an increase in the adoption of cloud-based technologies, as these solutions are affordable and provide advanced services as compared to the on-premise solutions. Moreover, rising number of small and medium enterprises including startups is increasing the adoption of cloud-based solutions. For instance, the U.S.-based small enterprise companies are using gamification on their websites. Enterprises are offering real-time product designing for the customers instead of offering the product list. Customers can design their phone cases with gaming software. Through this technology, the company can get details about customer experience and perception about the particular brands. Thus, this software is helpful to increase interaction with the user by creating awareness regarding the brand. This software is also helpful to small and medium enterprises to create a brand image in the market.

Furthermore, the increasing adoption of smartphones and mobile devices is expected to drive the market growth during the forecast period. The growing penetration of smartphones has expanded the opportunity for gamification. For instance, according to Coherent Market Insights' analysis, people in the U.S. are known to check their mobile phones 80 times a day. The shift of consumers and employees from desktop to mobile devices create lucrative opportunities for banks to get details about consumer interest. Furthermore, the integration of smartphones with social medial platform allow users to share their experiences with friends and workers, which in turn increases demand for gamification. Moreover, major global players across different regions are focusing on developing new products with new features and technologies to remain competitive in the market. Industries are focusing on developing new products with new features to cater to the demand from the end users. For instance, in September 2021, Microsoft added new features and applications for Dynamic 365 by adding artificial intelligence driven insights. This enhancement in product allowed organization to know their customers and improve customer experiences.

Key features of the study:

This report provides in-depth analysis of global gamification market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
It profiles leading players in the global gamification market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
Companies covered as a part of this study include Cisco Systems, Inc., Microsoft, SAP, Facebook, Inc., BI WORLDWIDE, Verint, Risk Management Solutions, Inc., hoopla, Mambo Solutions Ltd., Centrical, LevelEleven, MPS Interactive Systems Limited, Influitive, Launchfire Interactive Inc., 2022 Gamifier, Inc., Actionable, Xoxoday, NIIT, Cognizant, Tango Card. Inc., and Khoros, LLC
Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
The global gamification market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global gamification market

Detailed Segmentation

Global Gamification Market, By Component:
- Solutions
- Services
Global Gamification Market, By Deployment Type:
- On-premise
- Cloud-based
Global Gamification Market, By Organization Size:
- SMEs
- Large Enterprises
Global Gamification Market, By End use Industry:
- IT and Telecom
- Government
- BFSI
- Healthcare
- Retail
- Education and Research
- Others
Global Gamification Market, By Region:
- North America
  - By Component:
- Solution
- Services
  - By Deployment Type:
- On-premise
- Cloud-based
  - By Organization Size:
- SMEs
- Large Enterprises
  - By End-use Industry:
- IT and Telecom
- Government
- BFSI
- Healthcare
- Retail
- Education and Research
- Others
  - By Country:
- U.S.
- Canada
- Europe
  - By Component:
- Solution
- Services
  - By Deployment Type:
- On-premise
- Cloud-based
  - By Organization Size:
- SMEs
- Large Enterprises
  - By End-use Industry:
- IT and Telecom
- Government
- BFSI
- Healthcare
- Retail
- Education and Research
- Others
  - By Country:
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
  - By Component:
- Solution
- Services
  - By Deployment Type:
- On-premise
- Cloud-based
  - By Organization Size:
- SMEs
- Large Enterprises
  - By End-use Industry:
- IT and Telecom
- Government
- BFSI
- Healthcare
- Retail
- Education and Research
- Others
  - By Country:
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Latin America
  - By Component:
- Solution
- Services
  - By Deployment Type:
- On-premise
- Cloud-based
  - By Organization Size:
- SMEs
- Large Enterprises
  - By End-use Industry:
- IT and Telecom
- Government
- BFSI
- Healthcare
- Retail
- Education and Research
- Others
  - By Country:
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Middle East and Africa
  - By Component:
- Solution
- Services
  - By Deployment Type:
- On-premise
- Cloud-based
  - By Organization Size:
- SMEs
- Large Enterprises
  - By End-use Industry:
- IT and Telecom
- Government
- BFSI
- Healthcare
- Retail
- Education and Research
- Others
  - By Country/Region:
- GCC Countries
- South Africa
- Rest of Middle East and Africa
Company Profiles
- Cisco Systems, Inc.*
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/ Updates
- Microsoft
- SAP
- Facebook, Inc.
- BI WORLDWIDE
- Verint
- Risk Management Solutions, Inc.
- hoopla
- Mambo Solutions Ltd.
- Centrical, LevelEleven
- MPS Interactive Systems Limited
- Influitive
- Launchfire Interactive Inc.,
- Gamifier, Inc.
- Actionable
- Xoxoday
- NIIT
- Cognizant
- Tango Card. Inc.
- Khoros, LLC

"*" marked represents similar segmentation in other categories in the respective section.

Product Code: CMI4292

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Component
- Market Snippet, By Deployment Type
- Market Snippet, By Organization Size
- Market Snippet, By End-use Industry
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Merger and Acquisitions
- New system Launch/Approvals
- Value Chain Analysis
- Porter's Analysis
- PEST Analysis
Impact of COVID-19

4. Global Gamification Market, By Component, 2017 - 2028 (US$ Billion)

Introduction
- Market Share Analysis, 2022 and 2028 (%)
- Segment Trends
Solutions
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Billion)
Services
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Billion)

5. Global Gamification Market, By Deployment Type, 2017 - 2028 (US$ Billion)

Introduction
- Market Share Analysis, 2022 and 2028 (%)
- Segment Trends
On-premise
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Billion)
Cloud-based
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Billion)

6. Global Gamification Market, By Organization Size, 2017 - 2028 (US$ Billion)

Introduction
- Market Share Analysis, 2022 and 2028 (%)
- Segment Trends
SMEs
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Billion)
Large Enterprises
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Billion)

7. Global Gamification Market, By End-use Industry, 2017 - 2028 (US$ Billion)

Introduction
- Market Share Analysis, 2022 and 2028 (%)
- Segment Trends
IT and Telecom
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Billion)
Government
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Billion)
BFSI
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Billion)
Healthcare
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Billion)
Retail
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Billion)
Education and Research
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Billion)
Others
- Introduction
- Market Size and Forecast, 2017 - 2028, (US$ Billion)

8. Global Gamification Market, By Region, 2017 - 2028 (US$ Billion)

Introduction
- Market Share Analysis, By Region, 2022 and 2028 (%)
North America
- Regional Trends
- Market Size and Forecast, By Component, 2017 - 2028 (US$ Billion)
- Billion)
- Market Size and Forecast, By Deployment Type, 2017 - 2028 (US$ Billion)
- Billion)
- Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Billion)
- Market Size and Forecast, By End-use Industry, 2017 - 2028 (US$ Billion)
- Market Share Analysis, By Country, 2022 and 2028 (%)
- U.S.
- Canada
Europe
- Regional Trends
- Market Size and Forecast, By Component, 2017 - 2028 (US$ Billion)
- Billion)
- Market Size and Forecast, By Deployment Type, 2017 - 2028 (US$ Billion)
- Billion)
- Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Billion)
- Market Size and Forecast, By End-use Industry, 2017 - 2028 (US$ Billion)
- Market Share Analysis, By Country, 2022 and 2028 (%)
- U.K.
- Germany
- Spain
- Italy
- France
- Russia
- Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Component, 2017 - 2028 (US$ Billion)
- Billion)
- Market Size and Forecast, By Deployment Type, 2017 - 2028 (US$ Billion)
- Billion)
- Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Billion)
- Market Size and Forecast, By End-use Industry, 2017 - 2028 (US$ Billion)
- Market Share Analysis, By Country, 2022 and 2028 (%)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Component, 2017 - 2028 (US$ Billion)
- Billion)
- Market Size and Forecast, By Deployment Type, 2017 - 2028 (US$ Billion)
- Billion)
- Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Billion)
- Market Size and Forecast, By End-use Industry, 2017 - 2028 (US$ Billion)
- Market Share Analysis, By Country, 2022 and 2028 (%)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
Middle East and Africa
- Regional Trends
- Market Size and Forecast, By Component, 2017 - 2028 (US$ Billion)
- Billion)
- Market Size and Forecast, By Deployment Type, 2017 - 2028 (US$ Billion)
- Billion)
- Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Billion)
- Market Size and Forecast, By End-use Industry, 2017 - 2028 (US$ Billion)
- Market Share Analysis, By Country/Region, 2022 and 2028 (%)
- South Africa
- GCC Countries
- Rest of the Middle East and Africa

9. Competitive Landscape

Company Profiles
- Cisco System, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Microsoft
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- SAP
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Facebook, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- BI WORLDWIDE
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Verint
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Risk Management Solutions, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- hoopla
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Mambo Solutions Ltd.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Centrical
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- LevelEleven
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- MPS Interactive Systems Limited
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Influitive
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Launchfire Interactive Inc.,
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Gamifier, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Actionable
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Xoxoday
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- NIIT
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Cognizant
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Tango Card. Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Khoros, LLC
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
Analyst Views

10. Section

References
Research Methodology
About us and Sales Contact

Gamification Market, By Component, by Deployment Type, By Organization Size, By End-use Industry, and by Region - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028