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Market Research Report

E-Commerce for the Furniture Industry

Published by CSIL Centre for Industrial Studies Product code 233475
Published Content info 111 Pages
Delivery time: 1-2 business days
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E-Commerce for the Furniture Industry
Published: October 16, 2019 Content info: 111 Pages

This report analyses the e-commerce for the furniture industry, estimating this market size at a world level, for the key geographical areas (Europe, North America, Asia) and relevant countries, and providing sales volume and performances for single distributor categories (E-tailers, brick&click furniture stores, non-specialist dealers).

An overview of the world furniture industry, with current data for the furniture consumption and 2019-2020 furniture market forecasts in large markets, introduces the study.

Furniture consumption data and e-commerce sales are also provided by segment: upholstered furniture, outdoor furniture, office furniture, kitchen furniture, other furniture (furniture for dining and living rooms, bedroom furniture, furniture for bathrooms, occasional furniture and non-upholstered seats).

Different e-commerce business models, business evolution and organization are discussed in light of companies' experiences: the omnichannel approach, the incidence of mobile commerce, advertising and search engines strategies, the use of social media, delivery options and costs.

FOCUS ON: The furniture e-commerce business in Europe, North America and Asia

For each considered geographical area the report highlights the sector performance (Consumption and E-commerce sales of furniture and E-commerce furniture sales by considered country) and sales of the leading furniture e-commerce players (websites selling furniture, furniture manufacturers selling on-line).

The online sales of furniture and related products are presented for a total of 140 leading players based in the USA, Europe and Asia, with profiles highlighting their e-commerce policies.


E-commerce. Distributors by category.
Dimension, market share and average growth 2018/2016

CSIL estimates that around 6% of global furniture sales is driven by the e-commerce channel. While world furniture consumption increased by 5% on average between 2016 and 2018, the online sales channel outperformed with +27% average annual growth over the same period.

In 2018 China became the largest worldwide e-commerce furniture market in values surpassing the United States.

E-tailers have been the fastest growing category (and also the largest in values). Specialist furniture dealers are also expanding fast in the e-commerce market. Non specialist/lifestyle/DIY are estimated to sell a significant amount of furniture through their effective multichannel strategy.

Selected companies mentioned:

Amazon, Ambientedirect, Anthropologie, Bygghemma Group, C Discount, Coupang, Crate and Barrel, Cymax Stores, Dunhelm, Hayneedle, Harvey Norman, Home Depot, Home 24, Ikea Group, Jingdong, John Lewis Partnership, Lowe's, Otto, Overstock, Pepperfry, Restoration Hardware, Sainsbury's Home,Suning, Tmall, Wal-Mart, Wayfair, Westwing, Williams-Sonoma.

Table of Contents
Product Code: M02

Table of Contents

INTRODUCTION: Research Tools, sample of companies, Terminology and methodological notes

EXECUTIVE SUMMARY: The Ecommerce in the furniture industry

  • Leading brands worldwide


An overview of the furniture market

  • Overview of the world furniture industry. Consumption and Imports
  • Furniture consumption in large markets, 2019 - 2021. Forecasts of yearly changes in real terms

E-commerce for the furniture industry: basic data

  • Furniture consumption and e-commerce sales by segment
  • Consumption and E-commerce sales of furniture by country/region
  • E-commerce sales of furniture by kind of distributor
  • Models of e-commerce business
    • Furniture Manufacturers
    • Wholesalers and B2B business
    • Brick-and-Click companies
    • E-tailers


  • E-commerce sales of furniture
    • By product category
    • By country/region
    • Distributors by category
  • The business evolution and organization
    • Omni-channel approach
    • Home delivery and click and collect
    • Mobile shopping tips
    • Advertising strategies
    • Social media
    • Payment methods
    • Delivery costs

FOCUS ON: The furniture e-commerce business in Europe, North America and Asia


  • Sector overview
  • Leading e-commerce players


  • Sector overview
  • Furniture manufacturers selling on-line
  • Leading e-commerce players


  • Sector overview
  • Leading e-commerce players


  • Sector values and performance
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