Market Research Report
E-Commerce for the Lighting (Fixtures) Industry
|Published by||CSIL Centre for Industrial Studies||Product code||286524|
|Published||Content info||105 Pages
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|E-Commerce for the Lighting (Fixtures) Industry|
|Published: March 20, 2019||Content info: 105 Pages||
The report analyses the development of E-commerce sales in the lighting fixtures industry to nowadays and future prospects considering the diffusion and the new possibilities opened by digital technologies and providing market data on the incidence of e-commerce sales in the lighting fixtures industry, by country/geographical area (Europe, America, Asia) and by segment (Residential, Commercial, Industrial and Outdoor lighting).
Companies showed in the report include: lighting manufacturers selling through e-commerce, E-tailers, Distributors with e-commerce operations (bricks & clicks) and wholesalers. Short profiles of leading E-commerce players, sales data and market shares are included.
Countries and geographical area analysed: Europe (mainly Western Europe), North America (mainly the United States), Asia (mainly China, India and Japan).
The Report “E-commerce for the lighting fixtures industry” has been carried out using the following tools:
E-commerce sales of lighting fixtures. Performance by
Average yearly % growth
Between 2012 and 2018 E-commerce for the lighting fixtures sector registered an average yearly 18% growth according to CSIL estimates.
If we include both B2C and B2B business, the e-commerce market for lighting fixtures worldwide is estimated to account approximately 6% of total lighting fixtures sales, worth about USD 8.5 billion at retail prices.
Residential and commercial lighting segments are the ones that registered the higher incidence in the e-commerce transactions.
The penetration of e-commerce is higher in North America (8%) where over 90% of e-commerce business is developed in the United States. In few years, e-commerce in China developed at a very rapid path and reached a similar penetration level than the one of North America. In Asia-Pacific, India is currently the fastest growing market for e-commerce in the lighting fixtures. E-commerce penetration in the lighting fixtures business stood at around 4.5% in Europe in 2018 with the United Kingdom and Germany to be largest marketplaces.
Looking at the different distributors the study estimated that about 37% of worldwide e-commerce sales is in the hand of wholesalers (for example, Rexel operates dozens of e-commerce sites throughout North America, Europe and Asia-Pacific). The fastest growing category is the E-tailers (+25% since 2012) which includes global e-commerce platforms (like the giant Amazon), specialist lighting webstores (like Lampenwelt) and furniture webstores (like Wayfair, Pepperfry). Only few manufacturers operate their own web shop.
Lighting retailers are competing especially on the “customer experience” investing huge amount of money on the so called “omnichannel approach”. Through this approach the coexistence of physical stores and webstore might be an advantage.
Acuity Brands, Adolf Wurth, Amazon, ArcLite, Argos, Artemide, B&Q, Beacon Lighting, BUT, Conforama, Coupang, Crate & Barrel, Dunelm, Eglo, Fegime, Flipkart, Flos, Generation Brands, Gome, Grainger, Graybar, Home Depot, Home24, Homebase, House of Fraser, Huayi, Ikea, Inesa Feilo, Jingdong JD, Lampenwelt, Lamps Plus, Lowe's, Marks & Spencer, Mitegro, Oppein, Opple, Otto, Overstock, PaiPai, Panasonic, Pepperfry, Rakuten, Rexel, Sainsbury's Home, Sears, Signify, Solar, Sonepar, Sonneman, Staples, Suning, Taobao, Tmall, Tospo, Trio, Wal Mart, Wayfair, Williams-Sonoma, Yankon, Yoox.