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Market Research Report

E-Commerce for the Lighting (Fixtures) Industry

Published by CSIL Centre for Industrial Studies Product code 286524
Published Content info 105 Pages
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E-Commerce for the Lighting (Fixtures) Industry
Published: March 20, 2019 Content info: 105 Pages
Description

The report analyses the development of E-commerce sales in the lighting fixtures industry to nowadays and future prospects considering the diffusion and the new possibilities opened by digital technologies and providing market data on the incidence of e-commerce sales in the lighting fixtures industry, by country/geographical area (Europe, America, Asia) and by segment (Residential, Commercial, Industrial and Outdoor lighting).

Companies showed in the report include: lighting manufacturers selling through e-commerce, E-tailers, Distributors with e-commerce operations (bricks & clicks) and wholesalers. Short profiles of leading E-commerce players, sales data and market shares are included.

Countries and geographical area analysed: Europe (mainly Western Europe), North America (mainly the United States), Asia (mainly China, India and Japan).

The Report “E-commerce for the lighting fixtures industry” has been carried out using the following tools:

  • field research including direct interviews with leading lighting manufacturers and distributors operating in the e-commerce business;
  • desk analysis and comparison for a sample of over 200 companies using e-commerce (mainly US, Europe and China based);
  • analysis of CSIL databases concerning lighting fixtures sector worldwide;
  • processing of official statistics and various e-commerce related sources worldwide.

HIGHLIGHTS

E-commerce sales of lighting fixtures. Performance by
country/region, 2018/2012.

Average yearly % growth

Between 2012 and 2018 E-commerce for the lighting fixtures sector registered an average yearly 18% growth according to CSIL estimates.

If we include both B2C and B2B business, the e-commerce market for lighting fixtures worldwide is estimated to account approximately 6% of total lighting fixtures sales, worth about USD 8.5 billion at retail prices.

Residential and commercial lighting segments are the ones that registered the higher incidence in the e-commerce transactions.

The penetration of e-commerce is higher in North America (8%) where over 90% of e-commerce business is developed in the United States. In few years, e-commerce in China developed at a very rapid path and reached a similar penetration level than the one of North America. In Asia-Pacific, India is currently the fastest growing market for e-commerce in the lighting fixtures. E-commerce penetration in the lighting fixtures business stood at around 4.5% in Europe in 2018 with the United Kingdom and Germany to be largest marketplaces.

Looking at the different distributors the study estimated that about 37% of worldwide e-commerce sales is in the hand of wholesalers (for example, Rexel operates dozens of e-commerce sites throughout North America, Europe and Asia-Pacific). The fastest growing category is the E-tailers (+25% since 2012) which includes global e-commerce platforms (like the giant Amazon), specialist lighting webstores (like Lampenwelt) and furniture webstores (like Wayfair, Pepperfry). Only few manufacturers operate their own web shop.

Lighting retailers are competing especially on the “customer experience” investing huge amount of money on the so called “omnichannel approach”. Through this approach the coexistence of physical stores and webstore might be an advantage.

Selected Companies:

Acuity Brands, Adolf Wurth, Amazon, ArcLite, Argos, Artemide, B&Q, Beacon Lighting, BUT, Conforama, Coupang, Crate & Barrel, Dunelm, Eglo, Fegime, Flipkart, Flos, Generation Brands, Gome, Grainger, Graybar, Home Depot, Home24, Homebase, House of Fraser, Huayi, Ikea, Inesa Feilo, Jingdong JD, Lampenwelt, Lamps Plus, Lowe's, Marks & Spencer, Mitegro, Oppein, Opple, Otto, Overstock, PaiPai, Panasonic, Pepperfry, Rakuten, Rexel, Sainsbury's Home, Sears, Signify, Solar, Sonepar, Sonneman, Staples, Suning, Taobao, Tmall, Tospo, Trio, Wal Mart, Wayfair, Williams-Sonoma, Yankon, Yoox.

Table of Contents
Product Code: M.3

Table of Contents

INTRODUCTION: Research Tools, Terminology and methodological notes

EXECUTIVE SUMMARY

E-COMMERCE FOR LIGHTING FIXTURES

  • An overview of the lighting fixtures market: Consumption of lighting fixtures in 70 countries grouped by geographical areas, 2012-2018 estimated data and 2019-2022 forecasts.
  • E-commerce for the lighting fixtures, basic data: Consumption of lighting fixtures and E-commerce sales by segment (Residential, Commercial, Industrial and Outdoor) and by country/region (Europe, MENA, North America, Latin America, China, India, Asia, Others, World).
  • Models of e-commerce business: Lighting Manufacturers, Wholesalers and B2B business, Brick-and-Click companies (dealers with physical stores and webstore), E-tailers (pure e-commerce companies).

ACTIVITY TREND

  • E-commerce growth
  • E-commerce sales of lighting fixtures by country/region, 2012, 2016 and 2018. USD million and percentage share.
  • E-commerce sales of lighting fixtures. Performance by country/region, 2018/2012. Average yearly % growth.
  • E-commerce sales of lighting fixtures. Distributors by category. Dimension, market share and average growth 2018/2012.
  • The business evolution and organization: Omni-channel approach; Mobile shopping tips; Advertising strategies; Social media; Home delivery -vs- “click and collect”; Payment methods.

EUROPE - NORTH AMERICA - ASIA

For each area:

  • Sector overview
  • Consumption of lighting fixtures and E-commerce sales, 2018
  • E-commerce sales of lighting fixtures, penetration and average growth in the main markets, 2018/2012
  • Lighting manufacturers selling through e-commerce
  • E-commerce sales of lighting fixtures in a sample of companies
  • Sample of companies by distribution channel
  • Leading e-commerce players
  • Leading e-commerce websites also selling lighting fixtures
  • Leading e-commerce websites by kind of product
  • Residential and Technical lighting

GLOBAL E-COMMERCE EVOLUTION

  • Sector values and performance
  • World. Telephone, broadband and mobile subscriptions, 2010-2017
  • Individuals using the internet, mobile and fixed subscriptions by region, 2010-2017
  • World. E-commerce retail sales worldwide, 2016-2021, in values and percentages
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