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Market Research Report

The European Market for Bathroom Furniture, Furnishings and Wellness

Published by CSIL Centre for Industrial Studies Product code 92270
Published Content info 177 Pages
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The European Market for Bathroom Furniture, Furnishings and Wellness
Published: June 18, 2019 Content info: 177 Pages
Description

The 9th edition of CSIL Report ‘The European market for bathroom furniture, furnishings and wellness’ offers an accurate comprehensive picture of the bathroom furniture and furnishings industry in Europe, providing data and trends (both in value and in volume) on bathroom furniture and furnishings consumption, at European level as a whole and for each country considered, for the total sector and by product.

Main macroeconomic variables necessary to analyse the performance of the sector for the last 6 years and forecasts up to 2020, analysis of the competitive system, financial analysis on a sample of 70 selected European companies which have bathroom furniture as main business area, are also provided. The analysis of the distribution system in the bathroom furniture and furnishing sector in Europe consider: Bathroom specialist retailers, Wholesalers of bath products with showroom, Plumbers and installers, Furniture stores/chains and department stores, DIY, Contract, E-commerce, offering estimates of the value of each distribution channel by product type in the major European countries. Standard retail prices by product and by price range are also given for a sample of companies.

This report takes into consideration ten bathroom macro-sectors and their main products: bathroom furniture; bathroom furnishings and accessories (including soap dish, towel rails, toilet brushes, tumbler holders, toilet paper holder, shower curtains, etc.); WC seats; shower screens and enclosures; whirlpool bathtubs; multifunctional shower booths (including equipped hydromassage columns and mini spa); bathroom and kitchen faucets; acrylic sinks and bathtubs; shower trays; ceramic sanitary ware (sinks, bidets, urinals, bathtubs) .

The countries covered were divided into five areas according their geographical proximity and similarity in market characteristics.

These areas are:

  • Northern Europe: Denmark, Finland, Norway and Sweden;
  • Western Europe: Belgium, France, Ireland, the Netherlands and the United Kingdom;
  • Central Europe: Germany, Austria and Switzerland;
  • Southern Europe: Greece, Italy, Portugal and Spain;
  • Central Eastern Europe: Poland, Other CEE countries.

Via detailed tables are shown sales data and market shares of the top European bathroom furniture and furnishings companies for each bathroom macro-sector and in each European country considered, together with short company profiles.

A focus on European bathroom furniture and furnishings sales outside Europe for selected European companies is also provided by geographical area of destination (Russia, Americas, Asia and Pacific, Middle East and Africa).

The Report includes also a listing of 50 architectural companies valuable for the Project market, and the 100 Local (city) markets to watch

An address list of around 280 European bathroom furniture and furnishings companies is included.

HIGHLIGHTS

Europe. Bathroom furniture, furnishings and wellness.
Market trend 2013, 2016 and 2018.

EUR million

According to CSIL estimates, in 2018 the market for bathroom furniture, furnishings and wellness in Europe was worth approximately EUR 12 billion, with a 2.1% growth if compared to 2017. Better performances in Central East Europe, as well as in Spain.

The above-mentioned figures include: bathroom furniture and accessories, WC seats, bathtubs and whirlpools, hydrosanitars, faucets, shower trays, shower enclosures and multifunctional shower booths. The ten top players in the bathroom sector provide almost 45% of total consumption. Over 10 million bathrooms have been fully replaced, including a 5% of luxury bathrooms and a 40% of mid-upper.

Roca, Grohe, Duravit, Novellini and Porcelanosa registered a good progression of their sales during 2018

Bathroom specialists, independent, hold around 25% of the market in value.

EBITDA margin is on average approximately 9%-10% in the European market for bathroom furniture and wellness.

Better performances are registered, among the others, by Geberit, Villeroy&Boch, Dansani and Vola.

Table of Contents
Product Code: S.12

Table of Contents

Introduction

  • Methodology; Research tools; Terminology

Basic data

  • European market for bathroom furniture, furnishings and wellness. Estimated sales by product, in volume and value
    • Bathroom furniture; Bathroom furnishings/Accessories; WC seats; Shower screens; Whirlpool bathtubs; Multifunctional shower booths; Taps, faucets; Acrylic sinks and bathtubs; Shower trays; Ceramic sanitary ware
  • European market for bathroom furniture, furnishings and wellness. Estimated sales by country, in volume and value
    • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Spain and Portugal, Sweden, Switzerland, United Kingdom and Ireland, Poland, Other CEE Countries
  • Prices
    • Standard retail prices in Europe, for each bathroom product considered, for a sample of companies

Activity trend 2013-2018 and forecasts

  • Bathroom furniture, furnishings and wellness. Estimated performance by segment. Dimension, market share and average growth 2018/2013
  • Bathroom furniture, furnishings and wellness. Estimated performance in the top six markets. Dimension, market share and average growth 2018/2013
  • Main macroeconomic indicators by European country considered (population, economic and construction indicators) necessary to analyze the performance of the sector for the last 6 years
  • 2019 and 2020 projection of selected country indicators for each country considered

Company market shares by product

  • Bathroom furniture, furnishings and wellness. Estimated sales in Europe and market shares of 50 among the leading European companies
  • Estimated sales in Europe and market shares by product for selected leading companies: Bathroom furniture; Bathroom furnishings/Accessories; WC seats; Shower screens; Whirlpool bathtubs; Multifunctional shower booths; Bathroom and kitchen faucets; Acrylic sinks and bathtubs; Shower trays; Ceramic sanitary ware

Company market shares by country

  • Estimated sales and market shares by European country considered for selected leading companies: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom and Ireland, Poland, Other CEE Countries
  • Bathroom furniture, furnishings and wellness. Estimated sales outside Europe for selected European companies, by geographical area of destination (Russia, North and Latin America, Asia and Pacific, Middle East and Africa)

Distribution

  • Estimated value of each distribution channel considered by product category in the top five countries. Kitchen and Bathroom specialists, Wholesalers of bath products with showroom, Plumbers and installers, Furniture stores/chains and department stores, DIY, Contract, E-commerce
  • Bathroom furniture, furnishings and wellness. Estimated sales by distribution channel in a sample of leading companies

Financial analysis

  • Bathroom furniture, furnishings and wellness. Selected financial indicators for a sample of 70 companies. Turnover, employees, added value, EBITDA and EBIT margin, ROE and ROA using P/L before tax

Drivers of demand

  • The Contract market
    • A selection of contacts for the Contract market: architectural offices: Top players, Mid-sized players, Small players
  • Demand localization and Cities

Annex

  • Address list of around 280 European bathroom furniture and furnishings companies
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