Home Office Furniture Market in Europe

Remote working is becoming a consolidated method, which is radically changing the connection between home and work environments and taking to the design of ever more hybrid spaces. The pandemic led to increased flexibility for both employers and employees, allowing people to work from different places, with the working week split between home and the office.

The new edition of the CSIL report "Home office furniture market in Europe" analyses the evolution of the working from home furniture segment, present scenario and growth prospects, and it is structured in two parts:

PART 1. HOME OFFICE FURNITURE IN EUROPE: BASIC DATA, BUSINESS PERFORMANCE AND COMPETITION

This part deals with the market size at end-user prices and forecasts of the home office furniture sector in Europe, demand drivers, estimated sales by country, leading manufacturers and distributors.

The “Home office furniture consumption in Europe” is provided by geographical area (Northern Europe, Western Europe, Central Europe DACH, Southern Europe, Central-Eastern Europe) divided according to their geographical proximity and similarity in market characteristics, and by European markets.

Distribution of home office furniture in Europe: shares and evolution of the distribution channels (Office Furniture Dealers, Home Furniture Dealers, Large Scale Retail, E-commerce, DIY, Other), estimated sales of home office furniture for 70 selected leading distributors in Europe and short profiles of the main players.

Breakdown of the Home office furniture market in Europe by product segment (Seats, Desks, Cabinets/Other furnishings)

Competition: market features, concentration and leading manufacturers of home office furniture with total revenues and estimated sales in home office for a sample of 75 leading furniture and office furniture manufacturers in Europe and short profiles of selected companies and insights on how marketing policy and logistic system have been re-addressed in order to achieve the home-office furniture business.

PART 2. WORKING FROM HOME. THE END-USER EXPERIENCE

In the period May-July 2022, CSIL conducted a survey on a sample of end-users, of different ages and occupations, collecting the opinions of over 400 respondents from all over Europe. A previous survey to a similar target and geography has been made in mid-2020. Results of both surveys are shown to show changes that have occurred in the meantime.

The survey goes in-depth into the following aspects:

• Hybrid working: Usual working location and teleworking;

• Modifications of the domestic space and rooms used while working from home;

• Furniture used in the home workstations;

• Level of satisfaction with the home office environment (internet connection, sound/noise, privacy, lighting, desking seating);

• Purchasing process (home office products purchased, budget spent, channels and retail brands).

KEY QUESTIONS ANSWERED IN THIS STUDY:

• What is the home office furniture market size in Europe?

• What is the incidence of this segment in the European countries?

• What are the products involved and their features?

• What companies produce and sell for this segment?

CONSIDERED PRODUCTS: Seating (Swivel chairs with or without castors used for home offices, other kind of ergonomic chairs), Standard desks (Desks of different dimensions like the ones used in offices, free-standing or wall-mounted desks or part of a cabinet/bookcases system), HAT (Height Adjustable Tables or 'sit-stand' desks), Small home office desks (Desks of small dimension with integrated storage or not), Cabinets and Storage (Bookcases, pedestals, single cabinets, cabinet systems).

GEOGRAPHICAL AREA COVERED:

• Northern Europe (Denmark, Finland, Norway and Sweden)

• Western Europe (Belgium-Lux, France, Ireland, Netherlands and the United Kingdom)

• Central Europe DACH (Germany, Austria and Switzerland)

• Southern Europe (Greece, Italy, Portugal and Spain)

• Central-Eastern Europe (Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Hungary, Lithuania, Latvia, Malta, Poland, Romania, Slovakia, Slovenia)

Highlights:

Where do you work, normally?
Breakdown of respondents

The home office furniture market in Europe currently amounts to EUR 2.2 billion at end-user prices. It is a booming segment whose growth results from the increasing demand by people working from home, regularly or occasionally, especially since 2020. Germany is the largest home office furniture market in Europe, followed by the United Kingdom and France.

With the disposition to invest more in home office furniture and equipment, the number of actors participating in the home office supply business multiplies into different categories: traditional manufacturers of office furniture, home furniture, upholstered furniture, office chairs, and RTA furniture producers.

Selected companies mentioned:

Among the Home office furniture manufacturers and distributors in Europe, this report includes the following ones: ACTIU, Actona, Alsapan, Amazon, Arper, Bisley, BoConcept, Bolia, BRW Black Red White, Composad srl, Conforama, DAMS Furniture, Dauphin, Estel, Fellowes, Flokk, Forte, Gautier, Habitat, Haworth, Home24, IKEA, Interstuhl, Leroy Merlin, Made.com, Maisons du Monde, Marks and Spencer, Martela, Miller-Knoll, Nowy Styl, Parisot, Sedus Stoll, Steelcase, Szynaka, Tecno, Topstar, Tvilum, USM, Vitra, Vivonio.