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Market Research Report

E-Commerce for the Lighting (Fixtures) Industry

Published by CSIL Centre for Industrial Studies Product code 987591
Published Content info 80 Pages
Delivery time: 1-2 business days
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E-Commerce for the Lighting (Fixtures) Industry
Published: February 9, 2021 Content info: 80 Pages

The report analyses the development of E-commerce sales in the lighting fixtures industry to nowadays and future prospects considering the diffusion and the new possibilities opened by digital technologies and providing market data on the incidence of e-commerce sales in the lighting fixtures industry, by country/geographical area (EMEA, America, Asia) and by segment (Residential, Commercial, Industrial and Outdoor lighting).

Companies showed in the report include: lighting manufacturers selling through e-commerce, E-tailers, Distributors with e-commerce operations (bricks & clicks) and wholesalers. Short profiles of leading E-commerce players, sales data and market shares are included.

Countries and geographical area analysed: EMEA (Europe, Middle East and Africa), North America (mainly the United States), Asia (mainly China, India and Japan).

The Report "E-commerce for the lighting fixtures industry" has been carried out using the following tools :

  • field research including direct interviews with leading lighting manufacturers and distributors operating in the e-commerce business;
  • desk analysis and comparison for a sample of over 200 companies using e-commerce (mainly US, Europe and China based);
  • analysis of CSIL databases concerning lighting fixtures sector worldwide;
  • processing of official statistics and various e-commerce related sources worldwide.


E-commerce sales of lighting fixtures.
Penetration level by country/region, 2020.

% share

If we include both B2C and B2B business, the e-commerce market for lighting fixtures worldwide is estimated to account for over 7% of total lighting fixtures sales, worth about USD 9.1 billion at retail prices.

Residential and commercial lighting segments are the ones that registered the higher incidence in the ecommerce transactions.

The penetration of e-commerce is higher in North America (10%). In few years, e-commerce in China developed at a very rapid path and reached a similar penetration level than the one of North America. E-commerce penetration in the lighting fixtures business stood at around 7% in Europe in 2020 with the United Kingdom and Germany to be largest marketplaces.

Looking at the different distributors the study estimated that almost 34% of worldwide e-commerce sales is in the hand of wholesalers (for example, Rexel operates dozens of e-commerce sites throughout North America, Europe and Asia-Pacific). The fastest growing category is the E-tailers (+24% since 2018), which includes global e-commerce platforms (like the giant Amazon and Alibaba), specialist lighting webstores (like Lampenwelt) and furniture webstores (like Wayfair). Only few manufacturers operate their own web shop.

Selected Companies :

Acuity Brands, Adolf Wurth, Amazon, ArcLite, Argos, Artemide, B&Q, Beacon Lighting, BUT, Conforama, Coupang, Crate & Barrel, Dunelm, Eglo, Fegime, Flipkart, Flos, Generation Brands, Gome, Grainger, Graybar, Home Depot, Home24, Homebase, House of Fraser, Huayi, Ikea, Inesa Feilo, Jingdong JD, Lampenwelt, Lamps Plus, Lowe's, Marks & Spencer, Mitegro, Oppein, Opple, Otto, Overstock, PaiPai, Panasonic, Pepperfry, Rakuten, Rexel, Sainsbury's Home, Sears, Signify, Solar, Sonepar, Sonneman, Staples, Suning, Taobao, Tmall, Tospo, Trio, Wal Mart, Wayfair, Williams-Sonoma, Yankon, Yoox.

Table of Contents
Product Code: M.3

Table of Contents

INTRODUCTION: Research Tools, Terminology and methodological notes


  • Lighting industry at glance: production, consumption, import, export of lighting fixtures, lamps and lighting controls in 70 countries grouped by geographical areas, 2019 estimated data.


Market size and activity trend:

  • Consumption of lighting fixtures and E-commerce sales by segment (Residential, Commercial, Industrial and Outdoor), 2018-2019 estimates and 2020-2021 forecasts. USD Million and percentage share.
  • Consumption of lighting fixtures and E-commerce sales by country/region (Europe, MENA, North America, Latin America, China, India, Asia, Others, World). 2012-2016-2018-2019 estimates and 2020-2021 forecasts. USD Million and percentage share.

Models of e-commerce business: Lighting Manufacturers, Wholesalers and B2B business, Brick-and-Click companies (dealers with physical stores and webstore), E-tailers (pure e-commerce companies).

  • E-commerce sales of lighting fixtures. Distributors by category. 2018-2019 estimates and 2020-2021 forecasts. USD Million and percentage share.

Suppliers, free delivery, price range

  • Focus: social media. The world most used social platforms. Number of active users, 2020. Million


For each area:

Sector overview

Lighting manufacturers selling through e-commerce

  • E-commerce sales of lighting fixtures in a sample of companies
  • Sample of companies by distribution channel

Leading e-commerce players

  • Online lighting sales for a sample of distributors and E-tailers, 2019-2020
  • Sample of wholesalers selling also through e-commerce
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