Market Research Report
Insurance: Trends in sales force enablement; Vertical and technology trends
|Published by||GlobalData||Product code||379850|
|Published||Content info||24 Pages
|Insurance: Trends in sales force enablement; Vertical and technology trends|
|Published: May 31, 2016||Content info: 24 Pages||
Marketing and sales activities drive business growth. However, the explosion of the digital marketing landscape and massive amounts of available content is further complicating sales processes, thereby making them more disjointed and inconsistent. Sales enablement aims to de-silo sales and marketing functions and aligns business goals to empower sales representatives in providing the right messaging and the right asset to the right customer, at the right time and place. Organizations carry out sales force enablement in various phases such as recruitment and hiring, training, equipping, and assessment. The insurance industry is looking at increasing its competitiveness by equipping its sales force with the latest technology and communication tools. Sales force enablement is also expected to drive CRM investments in 2016. An up-to-date CRM solution ensures that information is available not only to the corporate office but also to the sales force. Consequently, mobile CRM solutions are being aggressively deployed to increase the effectiveness of sales pitches.
Current Analysis' Vertical Focus Report - Insurance: Trends in sales force enablement depicts the business challenges faced by the insurance sector in the sales force enablement domain along with the recent demand side and supply side trends in this functional area. The report outlines the evolution of the sales force enablement domain and identifies the key opportunity areas for the ICT vendors. This report also presents Current Analysis' view of the revenue opportunities in the sales force enablement domain through to 2019, highlighting the market size and growth by geography.
In particular, it provides an in-depth analysis of the following: