NA Sports Betting Market - Industry Trends and Forecast to 2030

TABLE OF CONTENTS

1 INTRODUCTION 27

• 1.1 OBJECTIVES OF THE STUDY 27
• 1.2 MARKET DEFINITION 27
• 1.3 OVERVIEW OF NORTH AMERICA SPORTS BETTING MARKET 27
• 1.4 CURRENCY AND PRICING 29
• 1.5 LIMITATION 29
• 1.6 MARKETS COVERED 29

2 MARKET SEGMENTATION 32

• 2.1 MARKETS COVERED 32
• 2.2 GEOGRAPHICAL SCOPE 33
• 2.3 YEARS CONSIDERED FOR THE STUDY 34
• 2.4 DBMR TRIPOD DATA VALIDATION MODEL 35
• 2.5 MULTIVARIATE MODELING 38
• 2.6 TYPE LIFELINE CURVE 38
• 2.7 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 39
• 2.8 DBMR MARKET POSITION GRID 40
• 2.9 VENDOR SHARE ANALYSIS 42
• 2.10 SECONDARY SOURCES 43
• 2.11 ASSUMPTIONS 43

3 EXECUTIVE SUMMARY 44

4 PREMIUM INSIGHT 47

• 4.1 CONSUMER BEHAVIOUR PATTERN 48
• 4.2 PESTEL ANALYSIS 50
  • 4.2.1 POLITICAL 50
    • 4.2.1.1 POLITICAL STABILITY OF ORGANIZATIONS: 50
    • 4.2.1.2 FISCAL POLICY (TAXATION): 51
    • 4.2.1.3 TRANSPARENCY IN GOVERNMENT STRUCTURE 51
  • 4.2.2 ECONOMIC 52
    • 4.2.2.1 INFLATION: 52
    • 4.2.2.2 ECONOMIC GROWTH RATE 52
    • 4.2.2.3 EXCHANGE AND INTEREST RATE 52
  • 4.2.3 SOCIAL 53
    • 4.2.3.1 DEMOGRAPHICS 53
    • 4.2.3.2 GENDER 53
    • 4.2.3.3 CULTURAL AND SOCIETAL NORMS 54
  • 4.2.4 TECHNOLOGICAL 54
    • 4.2.4.1 TECHNOLOGICAL INNOVATIONS 54
    • 4.2.4.2 RESEARCH AND DEVELOPMENT 55
  • 4.2.5 LEGAL 55
    • 4.2.5.1 EMPLOYER REGULATIONS 55
    • 4.2.5.2 LAW GOVERNING INTELLECTUAL PROPERTY 56
    • 4.2.5.3 CONSUMER PROTECTION LEGISLATION 56
• 4.3 PORTER'S FIVE FORCES ANALYSIS FOR NORTH AMERICA SPORTS BETTING MARKET 57

5 REGULATION COVERAGE 59

• 5.1 REGULATIONS IN EUROPE 59
• 5.2 REGULATIONS IN NORTH AMERICA 60
• 5.3 REGULATIONS IN AUSTRALIA 60
• 5.4 REGULATIONS IN AFRICA 60

6 MARKET OVERVIEW 63

• 6.1 DRIVERS 65
  • 6.1.1 RISING USAGE OF ONLINE BETTING 65
  • 6.1.2 INCREASING E-SPORTS COMPETITION 66
  • 6.1.3 DEVELOPING DIGITAL INFRASTRUCTURE 68
  • 6.1.4 INCREASE IN THE NUMBER OF SPORTS LEAGUES AND EVENTS 71
• 6.2 RESTRAINTS 72
  • 6.2.1 STRINGENT REGULATORY FRAMEWORK 72
  • 6.2.2 DECLINE IN OFFLINE BETTING PLATFORMS 72
• 6.3 OPPORTUNITIES 73
  • 6.3.1 RISE IN LIVE ESPORTS COVERAGE PLATFORM 73
  • 6.3.2 SURGE IN PURCHASING POWER OF MIDDLE-INCOME GROUPS 73
  • 6.3.3 INCREASING MARKETING & ADVERTISEMENTS 74
• 6.4 CHALLENGES 75
  • 6.4.1 HIGH RISK OF SCAMS AND FRAUDERY 75
  • 6.4.2 HIGH TAXATION IN SPORTS BETTING 75

7 NORTH AMERICA SPORTS BETTING MARKET, BY TYPE 76

• 7.1 OVERVIEW 77
• 7.2 LINE-IN-PLAY 80
• 7.3 FIXED ODD BETTING 80
• 7.4 E-SPORTS 81
• 7.5 EXCHANGE BETTING 82
• 7.6 SPREAD BETTING 83
• 7.7 DAILY FANTASY 83
• 7.8 PARI MUTUEL 84
• 7.9 OTHERS 85

8 NORTH AMERICA SPORTS BETTING MARKET, BY PLATFORM 86

• 8.1 OVERVIEW 87
• 8.2 ONLINE 90
  • 8.2.1 BLOCK CHAIN 91
  • 8.2.2 ARTIFICIAL INTELLIGENCE 91
  • 8.2.3 VIRTUAL REALITY 91
  • 8.2.4 MACHINE LEARNING TOOLS 91
  • 8.2.5 OTHERS 91
• 8.3 OFFLINE 92

9 NORTH AMERICA SPORTS BETTING MARKET, BY SPORTS 93

• 9.1 OVERVIEW 94
• 9.2 RACING 97
  • 9.2.1 HORSE 98
  • 9.2.2 AUTO 98
  • 9.2.3 DOG 98
  • 9.2.4 OTHERS 98
• 9.3 NON - RACING 98
  • 9.3.1 FOOTBALL 99
  • 9.3.2 CRICKET 99
  • 9.3.3 BASKETBALL 99
  • 9.3.4 TENNIS 99
  • 9.3.5 BASEBALL 99
  • 9.3.6 BOXING 99
  • 9.3.7 HOCKEY 100
  • 9.3.8 GOLF 100
  • 9.3.9 OTHERS 100

10 NORTH AMERICA SPORTS BETTING MARKET, BY OPERATOR 101

• 10.1 OVERVIEW 102
• 10.2 CASINOS 105
• 10.3 CARD ROOMS 105
• 10.4 BINGO HALLS 106
• 10.5 BOOK MAKERS 106
• 10.6 COIN-OPERATED GAMBLING DEVICE 107
• 10.7 CONCESSION OPERATOR 108
• 10.8 VIDEO GAMING TERMINALS 109
• 10.9 LOTTERIES OPERATOR 109
• 10.10 OFF-TRACK SPORTS BETTING 110
• 10.11 OTHER 111

11 NORTH AMERICA SPORTS BETTING MARKET, BY AGE GROUP 112

• 11.1 OVERVIEW 113
• 11.2 GEN Y/MILLENNIALS 116
• 11.3 GEN X 116
• 11.4 GEN Z 117
• 11.5 BABY BOOMERS 118

12 NORTH AMERICA SPORTS BETTING MARKET, BY REGION 119

• 12.1 NORTH AMERICA 120

13 NORTH AMERICA SPORTS BETTING MARKET, COMPANY LANDSCAPE 137

• 13.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 137

14 SWOT ANALYSIS 138

15 COMPANY PROFILES 139

• 15.1 FORTUNAEN TERTAINMENT GROUP A.S. 139
  • 15.1.1 COMPANY SNAPSHOT 139
  • 15.1.2 COMPANY SHARE ANALYSIS 139
  • 15.1.3 PRODUCT PORTFOLIO 140
  • 15.1.4 RECENT DEVELOPMENT 140
• 15.2 FLUTTER ENTERTAINMENT PLC 141
  • 15.2.1 COMPANY SNAPSHOT 141
  • 15.2.2 REVENUE ANALYSIS 141
  • 15.2.3 COMPANY SHARE ANALYSIS 142
  • 15.2.4 PRODUCT PORTFOLIO 142
  • 15.2.5 RECENT DEVELOPMENTS 143
• 15.3 WYNN RESORTS LTD. 144
  • 15.3.1 COMPANY SNAPSHOT 144
  • 15.3.2 REVENUE ANALYSIS 144
  • 15.3.3 PRODUCT PORTFOLIO 145
  • 15.3.4 COMPANY SHARE ANALYSIS 145
  • 15.3.5 RECENT DEVELOPMENTS 145
• 15.4 ENTAIN 147
  • 15.4.1 COMPANY SNAPSHOT 147
  • 15.4.2 REVENUE ANALYSIS 147
  • 15.4.3 COMPANY SHARE ANALYSIS 148
  • 15.4.4 PRODUCT PORTFOLIO 148
  • 15.4.5 RECENT DEVELOPMENTS 148
• 15.5 BET365. 149
  • 15.5.1 COMPANY SNAPSHOT 149
  • 15.5.2 PRODUCT PORTFOLIO 149
  • 15.5.3 COMPANY SHARE ANALYSIS 149
  • 15.5.4 RECENT DEVELOPMENT 150
• 15.6 888 HOLDINGS PLC 151
  • 15.6.1 COMPANY SNAPSHOT 151
  • 15.6.2 REVENUE ANALYSIS 151
  • 15.6.3 PRODUCT PORTFOLIO 152
  • 15.6.4 RECENT DEVELOPMENTS 152
• 15.7 BETAMERICA 153
  • 15.7.1 COMPANY SNAPSHOT 153
  • 15.7.2 PRODUCT PORTFOLIO 153
  • 15.7.3 RECENT DEVELOPMENTS 153
• 15.8 COMEON GROUP 154
  • 15.8.1 COMPANY SNAPSHOT 154
  • 15.8.2 PRODUCT PORTFOLIO 154
  • 15.8.3 RECENT DEVELOPMENTS 154
• 15.9 BETSSON AB 155
  • 15.9.1 COMPANY SNAPSHOT 155
  • 15.9.2 REVENUE ANALYSIS 155
  • 15.9.3 PRODUCT PORTFOLIO 156
  • 15.9.4 RECENT DEVELOPMENTS 156
• 15.10 EVERYMATRIX. 157
  • 15.10.1 COMPANY SNAPSHOT 157
  • 15.10.2 PRODUCT PORTFOLIO 157
  • 15.10.3 RECENT DEVELOPMENTS 158
• 15.11 FANUP, INC. 159
  • 15.11.1 COMPANY SNAPSHOT 159
  • 15.11.2 PRODUCT PORTFOLIO 159
  • 15.11.3 RECENT DEVELOPMENTS 159
• 15.12 KAIROS GROUP 161
  • 15.12.1 COMPANY SNAPSHOT 161
  • 15.12.2 PRODUCT PORTFOLIO 161
  • 15.12.3 RECENT DEVELOPMENTS 161
• 15.13 KINDRED GROUP PLC 162
  • 15.13.1 COMPANY SNAPSHOT 162
  • 15.13.2 REVENUS ANALYSIS 162
  • 15.13.3 PRODUCT PORTFOLIO 163
  • 15.13.4 RECENT DEVELOPMENTS 163
• 15.14 LAS VEGAS SANDS CORPORATION 164
  • 15.14.1 COMPANY SNAPSHOT 164
  • 15.14.2 REVENUE ANALYSIS 164
  • 15.14.3 COMPANY SHARE ANALYSIS 165
  • 15.14.4 PRODUCT PORTFOLIO 165
  • 15.14.5 RECENT DEVELOPMENTS 165
• 15.15 NOVIBET 166
  • 15.15.1 COMPANY SNAPSHOT 166
  • 15.15.2 PRODUCT PORTFOLIO 166
  • 15.15.3 RECENT DEVELOPMENTS 166
• 15.16 PEERMONT NORTH AMERICA PROPRIETARY LIMITED. 168
  • 15.16.1 COMPANY SNAPSHOT 168
  • 15.16.2 PRODUCT PORTFOLIO 168
  • 15.16.3 RECENT DEVELOPMENTS 168
• 15.17 RESORTS WORLD SENTOSA 169
  • 15.17.1 COMPANY SNAPSHOT 169
  • 15.17.2 PRODUCT PORTFOLIO 169
  • 15.17.3 RECENT DEVELOPMENTS 169
• 15.18 RTSMUNITY A.S. 171
  • 15.18.1 COMPANY SNAPSHOT 171
  • 15.18.2 PRODUCT PORTFOLIO 171
  • 15.18.3 RECENT DEVELOPMENT 171
• 15.19 SCIENTIFIC GAMES 172
  • 15.19.1 COMPANY SNAPSHOT 172
  • 15.19.2 PRODUCT PORTFOLIO 172
  • 15.19.3 RECENT DEVELOPMENTS 172
• 15.20 SKY INFOTECH 173
  • 15.20.1 COMPANY SNAPSHOT 173
  • 15.20.2 PRODUCT PORTFOLIO 173
  • 15.20.3 RECENT DEVELOPMENT 173
• 15.21 SPORTRADAR AG 174
  • 15.21.1 COMPANY SNAPSHOT 174
  • 15.21.2 REVENUE ANALYSIS 174
  • 15.21.3 PRODUCT PORTFOLIO 175
  • 15.21.4 RECENT DEVELOPMENTS 175
• 15.22 SUN INTERNATIONAL 176
  • 15.22.1 COMPANY SNAPXSHOT 176
  • 15.22.2 REVENUE ANALYSIS 176
  • 15.22.3 PRODUCT PORTFOLIO 177
  • 15.22.4 RECENT DEVELOPMENTS 177
• 15.23 TONYBET 179
  • 15.23.1 COMPANY SNAPSHOT 179
  • 15.23.2 PRODUCT PORTFOLIO 179
  • 15.23.3 RECENT DEVELOPMENTS 179

16 QUESTIONNAIRE 181

17 RELATED REPORTS 185

LIST OF FIGURES

• FIGURE 1 NORTH AMERICA SPORTS BETTING MARKET: SEGMENTATION 21
• FIGURE 2 NORTH AMERICA SPORTS BETTING MARKET: DATA TRIANGULATION 24
• FIGURE 3 NORTH AMERICA SPORTS BETTING MARKET: DROC ANALYSIS 25
• FIGURE 4 NORTH AMERICA SPORTS BETTING MARKET: NORTH AMERICA VS. REGIONAL MARKET ANALYSIS 26
• FIGURE 5 NORTH AMERICA SPORTS BETTING MARKET: COMPANY RESEARCH ANALYSIS 26
• FIGURE 6 NORTH AMERICA SPORTS BETTING MARKET: MULTIVARIATE MODELLING 27
• FIGURE 7 NORTH AMERICA SPORTS BETTING MARKET: INTERVIEW DEMOGRAPHICS 28
• FIGURE 8 NORTH AMERICA SPORTS BETTING MARKET: DBMR MARKET POSITION GRID 29
• FIGURE 9 NORTH AMERICA SPORTS BETTING MARKET: VENDOR SHARE ANALYSIS 31
• FIGURE 10 NORTH AMERICA SPORTS BETTING MARKET: SEGMENTATION 35
• FIGURE 11 RISING THE USAGE OF ONLINE BETTING AND INCREASING ESPORTS COMPETITION IS DRIVING THE NORTH AMERICA SPORTS BETTING MARKET IN THE FORECAST PERIOD OF 2023 TO 2030 36
• FIGURE 12 LINE-IN-PLAY SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE NORTH AMERICA SPORTS BETTING MARKET FROM 2023 TO 2030 36
• FIGURE 13 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES OF THE NORTH AMERICA SPORTS BETTING MARKET 53
• FIGURE 14 NORTH AMERICA DATA FOR ONLINE BETTING USAGE 55
• FIGURE 15 AI IN ESPORTS 58
• FIGURE 16 NORTH AMERICA SPORTS BETTING MARKET: BY TYPE, 2022 66
• FIGURE 17 NORTH AMERICA SPORTS BETTING MARKET: BY TYPE, 2023-2030 (USD MILLION) 67
• FIGURE 18 NORTH AMERICA SPORTS BETTING MARKET: BY TYPE, CAGR (2023-2030) 67
• FIGURE 19 NORTH AMERICA SPORTS BETTING MARKET: BY TYPE, LIFELINE CURVE 68
• FIGURE 20 NORTH AMERICA SPORTS BETTING MARKET: BY PLATFORM, 2022 76
• FIGURE 21 NORTH AMERICA SPORTS BETTING MARKET: BY PLATFORM, 2023-2030 (USD MILLION) 77
• FIGURE 22 NORTH AMERICA SPORTS BETTING MARKET: BY PLATFORM, CAGR (2023-2030) 77
• FIGURE 23 NORTH AMERICA SPORTS BETTING MARKET: BY PLATFORM, LIFELINE CURVE 78
• FIGURE 24 NORTH AMERICA SPORTS BETTING MARKET: BY DISTRIBUTION CHANNEL, 2022 83
• FIGURE 25 NORTH AMERICA SPORTS BETTING MARKET: BY DISTRIBUTION CHANNEL, 2023-2030 (USD MILLION) 84
• FIGURE 26 NORTH AMERICA SPORTS BETTING MARKET: BY DISTRIBUTION CHANNEL, CAGR (2023-2030) 84
• FIGURE 27 NORTH AMERICA SPORTS BETTING MARKET : BY DISTRIBUTION CHANNEL, LIFELINE CURVE 85
• FIGURE 28 NORTH AMERICA SPORTS BETTING MARKET: BY OPERATOR, 2022 91
• FIGURE 29 NORTH AMERICA SPORTS BETTING MARKET: BY OPERATOR, 2023-2030 (USD MILLION) 92
• FIGURE 30 NORTH AMERICA SPORTS BETTING MARKET: BY OPERATOR, CAGR (2023-2030) 92
• FIGURE 31 NORTH AMERICA SPORTS BETTING MARKET: BY OPERATOR, LIFELINE CURVE 93
• FIGURE 32 NORTH AMERICA SPORTS BETTING MARKET: BY AGE GROUP, 2022 102
• FIGURE 33 NORTH AMERICA SPORTS BETTING MARKET: BY AGE GROUP, 2023-2030 (USD MILLION) 103
• FIGURE 34 NORTH AMERICA SPORTS BETTING MARKET: BY AGE GROUP, CAGR (2023-2030) 103
• FIGURE 35 NORTH AMERICA SPORTS BETTING MARKET: BY AGE GROUP, LIFELINE CURVE 104
• FIGURE 36 NORTH AMERICA SPORTS BETTING MARKET: SNAPSHOT (2022) 110
• FIGURE 37 NORTH AMERICA SPORTS BETTING MARKET: BY COUNTRY (2022) 111
• FIGURE 38 NORTH AMERICA SPORTS BETTING MARKET: BY COUNTRY (2023 & 2030) 111
• FIGURE 39 NORTH AMERICA SPORTS BETTING MARKET: BY COUNTRY (2023 & 2030) 112
• FIGURE 40 NORTH AMERICA SPORTS BETTING MARKET: BY TYPE (2023 & 2030) 112
• FIGURE 41 NORTH AMERICA SPORTS BETTING MARKET: COMPANY SHARE 2022 (%) 126