US Cannabidiol (CBD) Infused Beverages Market - Industry Trends and Forecast to 2030

Description

List of Tables

The U.S. cannabidiol (CBD) infused beverages market is expected to reach USD 501.93 million by 2030 from USD 171.02 million in 2022, growing with a steady CAGR of 14.7% in the forecast period of 2023 to 2030.

Market Segmentation:

U.S. Cannabidiol Infused Beverages Market, By Product (CBD Infused Soft Drinks, CBD Infused Tea & Coffee, CBD Infused Sparkling Water, CBD Infused Seltzers, CBD Infused Non-Alcoholic Beverages, and Others), CBD (Hemp-Derived and Marijuana-Derived), Type (Flavoured and Plain), Form (Liquid/Ready-to-Drink and Powder/Premix), CBD Content(Low, High, and Medium), Category (Conventional and Organic), Function (Cognitive Health, Neurodegerative Conditions Treatment, Sleep Enhancer, Immunity Booster, Skin & Hair Enhancer, and Others), Packaging (Cans and Bottles), Packaging Size (251-500 Ml, 100-250 Ml, 501-1000 Ml, Less Than 100 Ml, and More Than 1000 Ml), Distribution Channel (Store-Based Retailing and Non-Store Retailing) CBD Serums (CBD Skin Serums and CBD Hair Serums), Country (U.S) - Industry Trends and Forecast to 2030.

Overview of U.S. Cannabidiol (CBD) Infused Beverages Market:

Driver
Increasing consumer awareness regarding health benefits of CBD
Restraint
Availability of substitutes for CBD infused beverages
Opportunity
Growing medical application of CBD products

Market Players:

Some of the key market players for U.S. cannabidiol (CBD) infused beverages market are:

PepsiCo
Weller
Cannabiniers.
Sweet Reason
KANNAWAY USA, LLC.
Kickback.
Altitude.
BellRock Brands Inc.
A88CBD
CANN
Ablis
Wyld CBD
Harmony Craft Beverages.
Daytrip Beverages.,
Recess
Neurogan
CBD Living.
PURAVIDAORGANIC
ONE HUNDRED COCONUTS, LLC

1 INTRODUCTION 10

1.1 OBJECTIVES OF THE STUDY 10
1.2 MARKET DEFINITION 10
1.3 OVERVIEW 10
1.4 LIMITATIONS 11
1.5 MARKETS COVERED 12

2 MARKET SEGMENTATION 14

2.1 MARKETS COVERED 14
2.2 GEOGRAPHICAL SCOPE 15
2.3 YEARS CONSIDERED FOR THE STUDY 15
2.4 CURRENCY AND PRICING 15
2.5 DBMR TRIPOD DATA VALIDATION MODEL 16
2.6 MULTIVARIATE MODELLING 19
2.7 MANUFACTURING PROCESS LIFELINE CURVE 19
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 20
2.9 DBMR MARKET POSITION GRID 21
2.10 SECONDARY SOURCES 23
2.11 ASSUMPTIONS 23

3 EXECUTIVE SUMMARY 24

4 PREMIUM INSIGHTS 27

4.1 BRAND OUTLOOK 28
- 4.1.1 BRAND COMPARITIVE ANALYSIS ON U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET 28
- 4.1.2 PRODUCT VS BRAND OVERVIEW 30
4.2 FACTORS INFLUENCING PURCHASE DECISION 31
4.3 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS 33
4.4 IMPACT OF ECONOMIC SLOWDOWN ON THE MARKET 34
4.5 NEW PRODUCT LAUNCH STRATEGY 35
- 4.5.1 NUMBER OF PRODUCT LAUNCHES 35
- 4.5.2 LINE EXTENSION 35
- 4.5.3 NEW PACKAGING 35
- 4.5.4 RE-LAUNCHED 36
- 4.5.5 NEW FORMULATION 36
4.6 SHOPPING BEHAVIOR AND DYNAMICS 37
- 4.6.1 RECOMMENDATIONS FROM FAMILY AND FRIENDS 37
- 4.6.2 RESEARCH 37
- 4.6.3 IMPULSIVE 37
- 4.6.4 ADVERTISEMENT 37
  - 4.6.4.1 TELEVISION ADVERTISEMENT 37
  - 4.6.4.2 ONLINE ADVERTISEMENT 38
  - 4.6.4.3 IN-STORE ADVERTISEMENT 38
  - 4.6.4.4 OUTDOOR ADVERTISEMENT 38
4.7 PRICING ANALYSIS 39
4.8 SUPPLY CHAIN OF U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET 41
- 4.8.1 RAW MATERIAL PROCUREMENT 42
- 4.8.2 MANUFACTURING 42
- 4.8.3 WINTERIZATION 42
- 4.8.4 EMULSIFICATION 42
- 4.8.5 MARKETING AND DISTRIBUTION 43
- 4.8.6 THE STRATEGIES MANUFACTURERS USE FOR MARKETING ARE: 43
- 4.8.7 END USERS 43
4.9 INDUSTRY TRENDS AND FUTURE PERSPECTIVE 44
4.10 PROMOTIONAL ACTIVITIES 45
4.11 CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS 46
- 4.11.1 OVERVIEW 46
- 4.11.2 SOCIAL FACTORS 46
- 4.11.3 CULTURAL FACTORS 46
- 4.11.4 PSYCHOLOGICAL FACTORS 47
- 4.11.5 PERSONAL FACTORS 47
- 4.11.6 ECONOMIC FACTORS 47
- 4.11.7 PRODUCT TRAITS 47
- 4.11.8 MARKET ATTRIBUTES 47
- 4.11.9 CONSUMERS' DISPOSABLE INCOME/SPEND DYNAMICS 47
- 4.11.10 CONCLUSION 48
4.12 CONSUMER-LEVEL TRENDS 49
4.13 MEETING CONSUMER REQUIREMENT 50
4.14 PRIVATE LABEL VS BRAND LABEL 51
- 4.14.1 BRAND LABEL 51
- 4.14.2 PRIVATE LABEL 51

5 REGULATORY FRAMEWORK AND GUIDELINES 52

5.1 REGULATIONS IN THE U.S. 52

6 MARKET OVERVIEW 54

6.1 DRIVERS 56
- 6.1.1 INCREASING CONSUMER AWARENESS REGARDING HEALTH BENEFITS OF CBD 56
- 6.1.2 RISING DEMAND FOR FLAVORED CBD-INFUSED BEVERAGES 56
6.2 RESTRAINTS 57
- 6.2.1 HIGH PRICES OF CBD BEVERAGE AS COMPARED TO CONVENTIONAL PRODUCTS 57
- 6.2.2 AVAILABILITY OF SUBSTITUTES FOR CBD INFUSED IN BEVERAGES 57
6.3 OPPORTUNITIES 58
- 6.3.1 INCREASING INVESTMENTS IN THE DEVELOPMENT OF NEW CBD-BASED PRODUCTS 58
- 6.3.2 GROWING MEDICAL APPLICATIONS OF CBD PRODUCTS 58
6.4 CHALLENGES 59
- 6.4.1 SIDE EFFECTS RELATED TO OVERCONSUMPTION OR UTILIZATION OF CBD PRODUCTS 59
- 6.4.2 STRINGENT REGULATIONS BY GOVERNMENT BODIES IN VARIOUS STATES 60

7 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET 61

7.1 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET 61
7.2 U.S. CANNABIDIOL (CBD) SKIN SERUMS & HAIR SERUMS MARKET 65

8 COMPANY LANDSCAPE 66

8.1 COMPANY SHARE ANALYSIS: U.S. 66

9 SWOT ANALYSIS 67

10 COMPANY PROFILES 68

10.1 PEPSICO 68
- 10.1.1 COMPANY SNAPSHOT 68
- 10.1.2 REVENUE ANALYSIS 68
- 10.1.3 PRODUCT PORTFOLIO 69
- 10.1.4 RECENT DEVELOPMENTS 69
10.2 WELLER+ 70
- 10.2.1 COMPANY SNAPSHOT 70
- 10.2.2 PRODUCT PORTFOLIO 70
- 10.2.3 RECENT DEVELOPMENTS 70
10.3 CANNABINIERS 71
- 10.3.1 COMPANY SNAPSHOT 71
- 10.3.2 PRODUCT PORTFOLIO 71
- 10.3.3 RECENT DEVELOPMENTS 71
10.4 SWEET REASON 72
- 10.4.1 COMPANY SNAPSHOT 72
- 10.4.2 PRODUCT PORTFOLIO 72
- 10.4.3 RECENT DEVELOPMENTS 72
10.5 KANNAWAY USA, LLC. 73
- 10.5.1 COMPANY SNAPSHOT 73
- 10.5.2 PRODUCT PORTFOLIO 73
- 10.5.3 RECENT DEVELOPMENTS 73
10.6 A88CBD 74
- 10.6.1 COMPANY SNAPSHOT 74
- 10.6.2 PRODUCT PORTFOLIO 74
- 10.6.3 RECENT DEVELOPMENTS 74
10.7 ABLIS CBD 75
- 10.7.1 COMPANY SNAPSHOT 75
- 10.7.2 PRODUCT PORTFOLIO 75
- 10.7.3 RECENT DEVELOPMENTS 75
10.8 ALTITUDE 76
- 10.8.1 COMPANY SNAPSHOT 76
- 10.8.2 PRODUCT PORTFOLIO 76
- 10.8.3 RECENT DEVELOPMENTS 76
10.9 BELLROCK BRANDS 77
- 10.9.1 COMPANY SNAPSHOT 77
- 10.9.2 PRODUCT PORTFOLIO 77
- 10.9.3 RECENT DEVELOPMENT 77
10.10 CANN 78
- 10.10.1 COMPANY SNAPSHOT 78
- 10.10.2 PRODUCT PORTFOLIO 78
- 10.10.3 RECENT DEVELOPMENTS 78
10.11 CBD LIVING 79
- 10.11.1 COMPANY SNAPSHOT 79
- 10.11.2 PRODUCT PORTFOLIO 79
- 10.11.3 RECENT DEVELOPMENT 79
10.12 DAYTRIP BEVERAGES 80
- 10.12.1 COMPANY SNAPSHOT 80
- 10.12.2 PRODUCT PORTFOLIO 80
- 10.12.3 RECENT DEVELOPMENTS 80
10.13 HARMONY CRAFT BEVERAGES 81
- 10.13.1 COMPANY SNAPSHOT 81
- 10.13.2 PRODUCT PORTFOLIO 81
- 10.13.3 RECENT DEVELOPMENTS 81
10.14 KICKBACK 82
- 10.14.1 COMPANY SNAPSHOT 82
- 10.14.2 PRODUCT PORTFOLIO 82
- 10.14.3 RECENT DEVELOPMENTS 82
10.15 NEUROGAN 83
- 10.15.1 COMPANY SNAPSHOT 83
- 10.15.2 PRODUCT PORTFOLIO 83
- 10.15.3 RECENT DEVELOPMENTS 83
10.16 ONE HUNDRED COCONUTS, LLC 84
- 10.16.1 COMPANY SNAPSHOT 84
- 10.16.2 PRODUCT PORTFOLIO 84
- 10.16.3 RECENT DEVELOPMENTS 84
10.17 PURAVIDAORGANIC 85
- 10.17.1 COMPANY SNAPSHOT 85
- 10.17.2 PRODUCT PORTFOLIO 85
- 10.17.3 RECENT DEVELOPMENT 85
10.18 RECESS 86
- 10.18.1 COMPANY SNAPSHOT 86
- 10.18.2 PRODUCT PORTFOLIO 86
- 10.18.3 RECENT DEVELOPMENTS 86
10.19 WYLD CBD 87
- 10.19.1 COMPANY SNAPSHOT 87
- 10.19.2 PRODUCT PORTFOLIO 87
- 10.19.3 RECENT DEVELOPMENTS 87

11 QUESTIONNAIRE 88

12 RELATED REPORTS 92

LIST OF TABLES

TABLE 1 THE FOLLOWING ARE THE PRICES OF PRODUCTS OFFERED BY THE SAME COMPANIES: 39
TABLE 2 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET, BY PRODUCT, 2021-2030 (USD MILLION) 61
TABLE 3 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET, BY CBD, 2021-2030 (USD MILLION) 61
TABLE 4 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET, BY TYPE, 2021-2030 (USD MILLION) 61
TABLE 5 U.S. FLAVORED IN CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET, BY FLAVOR, 2021-2030 (USD MILLION) 62
TABLE 6 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET, BY FORM, 2021-2030 (USD MILLION) 62
TABLE 7 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET, BY CBD CONTENT, 2021-2030 (USD MILLION) 62
TABLE 8 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET, BY CATEGORY, 2021-2030 (USD MILLION) 63
TABLE 9 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET, BY FUNCTION, 2021-2030 (USD MILLION) 63
TABLE 10 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET, BY PACKAGING, 2021-2030 (USD MILLION) 63
TABLE 11 U.S. BOTTLES IN CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET, BY TYPE, 2021-2030 (USD MILLION) 63
TABLE 12 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET, BY PACKAGING SIZE, 2021-2030 (USD MILLION) 64
TABLE 13 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2030 (USD MILLION) 64
TABLE 14 U.S. STORE-BASED RETAILING IN CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2030 (USD MILLION) 64
TABLE 15 U.S. NON-STORE RETAILING IN CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2030 (USD MILLION) 64
TABLE 16 U.S. CBD SKIN SERUMS & HAIR SERUMS MARKET, BY TYPE, 2021-2030 (USD MILLION) 65

LIST OF FIGURES

FIGURE 1 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET: SEGMENTATION 14
FIGURE 2 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET: DATA TRIANGULATION 16
FIGURE 3 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET: DROC ANALYSIS 17
FIGURE 4 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET: COUNTRY VS REGIONAL MARKET ANALYSIS 18
FIGURE 5 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET: COMPANY RESEARCH ANALYSIS 18
FIGURE 6 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET: INTERVIEW DEMOGRAPHICS 20
FIGURE 7 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET: DBMR MARKET POSITION GRID 21
FIGURE 8 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET: SEGMENTATION 26
FIGURE 9 RISING DEMAND FOR FLAVOURED CBD INFUSED BEVERAGES IS EXPECTED TO DRIVE THE U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET IN THE FORECAST PERIOD FROM 2023 TO 2030 27
FIGURE 10 CBD INFUSED SPARKLING WATER SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET IN 2023 AND 2030 27
FIGURE 11 SUPPLY CHAIN OF U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET 41
FIGURE 12 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET: FACTORS AFFECTING DISPOSABLE INCOME OR SPEND DYNAMICS OF THE CONSUMERS 46
FIGURE 13 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES OF U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET 55
FIGURE 14 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET: COMPANY SHARE 2022 (%) 66