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Market Research Report

North America Loyalty Management Market , Companies Profiles, Size, Share, Growth, Trends and Forecast to 2025

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North America Loyalty Management Market , Companies Profiles, Size, Share, Growth, Trends and Forecast to 2025
Published: May 1, 2018 Content info: 100 Pages
Description

North America loyalty management market is expected to reach USD 3,379.63 million by 2025 and is projected to register a healthy CAGR in the forecast period 2018 to 2025. The new market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.

Based on solution, the market is segmented into two notable segments; customer loyalty and employee retention. Customer loyalty is sub segmented into by component and by type of analytics. By component is further sub segmented into exclusive discount/sales, membership point/rewards, customer specific offerings, special events, free products & services, cash back, loyalty cards and others. By type of analytics are further sub segmented into customer experience analytics, market basket analysis, social media analysis, customer segmentation, campaign management, data mining, predictive analytics and others. In 2018, customer loyalty is expected to dominate the loyalty management market with 56.4% market share growing at the highest CAGR in the forecast period 2018 to 2025.

The North America loyalty management market based on deployment type is segmented into two notable segments; on-premises and on-demand. In 2018, on-premises segment is expected to dominate the loyalty management market with highest market share and is growing at a healthy CAGR in the forecast period 2018 to 2025. However, on-demand loyalty management market segment is expected to grow at the highest CAGR in the forecast period.

The North America loyalty management market based on organization size type is segmented into two small & medium-sized enterprises and large enterprises. In 2018, large enterprises segment is expected to dominate the loyalty management market in the forecast period 2018 to 2025. However, small & medium-sized enterprises segment is expected to grow at the highest CAGR of 22.9% and is expected to reach USD 1,137.37 million in 2025.

The North America loyalty management market based on vertical is segmented into seven notable segments; banking financial services and insurance, travel & hospitality, retail & consumer goods, IT & telecommunication, media & entertainment, healthcare & life sciences, manufacturing and others. In 2018, banking financial services and insurance segment is expected to dominate the loyalty management market with highest market share.

The North America loyalty management market based on type of offering capacity is segmented into six notable segments; technology platform capabilities, service delivery capabilities, loyalty strategy design, loyalty management, loyalty marketing and analytics and measurement. In 2018, loyalty management segment is expected to dominate the loyalty management market with highest market share and is growing at the highest CAGR in the forecast period 2018 to 2025.

Based on geography, the market is segmented 3 geographical regions:

U.S.

Canada

Mexico

North America loyalty management market competition by top players include -

Comarch SA dominated the loyalty management market accounting largest market share followed by AIMIA Inc., ICF Inc. Epsilon along with other players such as

Oracle

SAP SE

IBM Corporation

AIMIA Inc.

Comarch SA

Bond Brand Loyalty Inc

Brierley+Partners

Table of Contents

TABLE OF CONTENTS

1 INTRODUCTION 12

  • 1.1 OBJECTIVES OF THE STUDY 12
  • 1.2 MARKET DEFINITION 12
  • 1.3 OVERVIEW OF NORTH AMERICA LOYALTY MANAGEMENT MARKET 12
  • 1.4 CURRENCY AND PRICING 13
  • 1.5 LIMITATION 13
  • 1.6 MARKETS COVERED 14

2 MARKET SEGMENTATION 16

  • 2.1 MARKETS COVERED 16
  • 2.2 GEOGRAPHIC SCOPE 17
  • 2.3 YEARS CONSIDERED FOR THE STUDY 18
  • 2.4 CURRENCY AND PRICING 18
  • 2.5 RESEARCH METHODOLOGY 19
  • 2.6 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 22
  • 2.7 SECONDARY SOURCES 23
  • 2.8 ASSUMPTIONS 23

3 MARKET OVERVIEW 24

  • 3.1 DRIVERS 26
    • 3.1.1 INCREASING NEED OF COMPETITIVE DIFFERENTIATION TO GAIN MARKET PRESENCE 26
    • 3.1.2 RISING TREND OF LOYALTY PROGRAMS 26
    • 3.1.3 TECHNOLOGICAL ADVANCEMENT IN MOBILE TECHNOLOGY AND APPLICATIONS 27
    • 3.1.4 RISE IN NUMBER OF CARDHOLDERS AND USE OF REWARD POINTS 27
  • 3.2 RESTRAINTS 29
    • 3.2.1 LACK OF STRINGENT REGULATIONS 29
  • 3.3 OPPORTUNITY 30
    • 3.3.1 RISING APPLICATION OF BIG DATA AND MACHINE LEARNING 30
    • 3.3.2 INCREASED INVESTMENTS IN LOYALTY SYSTEM TECHNOLOGY 31
    • 3.3.3 RISING SOPHISTICATION OF ONLINE REWARD MANAGEMENT SOLUTION 31
  • 3.4 CHALLENGES 32
    • 3.4.1 LACK OF AWARENESS OF THE BENEFITS OF LOYALTY PROGRAMS 32

4 EXECUTIVE SUMMARY 33

5 PREMIUM INSIGHTS 35

6 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY SOLUTION 38

  • 6.1 OVERVIEW 39
  • 6.2 CUSTOMER LOYALTY 41
    • 6.2.1 CUSTOMER LOYALTY, BY COMPONENT 41
      • 6.2.1.1 EXCLUSIVE DISCOUNT/SALES 41
      • 6.2.1.2 MEMBERSHIP POINT/REWARDS FREE PRODUCT & SERVICES 41
      • 6.2.1.3 CUSTOMER SPECIFIC OFFERINGS 42
      • 6.2.1.4 SPECIAL EVENTS 42
      • 6.2.1.5 FREE PRODUCTS & SERVICES 42
      • 6.2.1.6 CASH BACK 42
      • 6.2.1.7 LOYALTY CARDS 42
      • 6.2.1.8 OTHERS 42
    • 6.2.2 CUSTOMER LOYALTY, BY TYPE OF ANALYTICS 42
      • 6.2.2.1 MARKET BASKET ANALYSIS 42
      • 6.2.2.2 SOCIAL MEDIA ANALYSIS 42
      • 6.2.2.3 CUSTOMER SEGMENTATION 42
      • 6.2.2.4 CAMPAIGN MANAGEMENT 42
      • 6.2.2.5 DATA MINING 43
      • 6.2.2.6 PREDICTIVE ANALYTICS 43
      • 6.2.2.7 OTHERS 43
  • 6.3 EMPLOYEE RETENTION 44
  • 6.4 CHANNEL LOYALTY 45

7 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE 46

  • 7.1 OVERVIEW 47
  • 7.2 ON-PREMISES 49
  • 7.3 ON-DEMAND 50

8 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE 51

  • 8.1 OVERVIEW 52
  • 8.2 SMALL & MEDIUM-SIZED ENTERPRISES 54
  • 8.3 LARGE ENTERPRISES 55

9 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY VERTICAL 56

  • 9.1 OVERVIEW 57
  • 9.2 BANKING, FINANCIAL SERVICES AND INSURANCE 59
  • 9.3 TRAVEL & HOSPITALITY 60
  • 9.4 RETAIL & CONSUMER GOODS 61
  • 9.5 IT & TELECOMMUNICATION 62
  • 9.6 MEDIA & ENTERTAINMENT 63
  • 9.7 HEALTHCARE & LIFE SCIENCES 64
  • 9.8 MANUFACTURING 65
  • 9.9 OTHERS 65

10 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY TYPE OF OFFERING CAPACITY 66

  • 10.1 OVERVIEW 67
  • 10.2 TECHNOLOGY PLATFORM CAPABILITIES 69
  • 10.3 SERVICE DELIVERY CAPABILITIES 70
  • 10.4 LOYALTY STRATEGY DESIGN 71
  • 10.5 LOYALTY MANAGEMENT 72
  • 10.6 LOYALTY MARKETING 73
  • 10.7 ANALYTICS AND MEASUREMENT 74

11 NORTH AMERICA LOYALTY MANAGEMENT MARKET BY GEOGRAPHY 75

  • 11.1 NORTH AMERICA 75
    • 11.1.1 U.S. 85
    • 11.1.2 CANADA 89
    • 11.1.3 MEXICO 93

12 NORTH AMERICA LOYALTY MANAGEMENT MARKET, COMPANY LANDSCAPE 97

  • 12.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 97

13 COMPANY PROFILES 98

  • 13.1 AIMIA INC. 98
    • 13.1.1 COMPANY OVERVIEW 98
    • 13.1.2 AIMIA INC: REVENUE ANALYSIS 98
    • 13.1.3 PRODUCT PORTFOLIO 99
    • 13.1.4 RECENT DEVELOPMENT 99
  • 13.2 COMARCH SA. 100
    • 13.2.1 COMPANY OVERVIEW 100
    • 13.2.2 COMARCH SA: REVENUE ANALYSIS 100
    • 13.2.3 PRODUCT PORTFOLIO 101
    • 13.2.4 RECENT DEVELOPMENT 101
  • 13.3 EPSILON 102
    • 13.3.1 COMPANY OVERVIEW 102
    • 13.3.2 EPSILON : COMPANY SNAPSHPOT 102
    • 13.3.3 PRODUCT PORTFOLIO 102
    • 13.3.4 RECENT DEVELOPMENTS 103
  • 13.4 ICF INC. 104
    • 13.4.1 COMPANY OVERVIEW 104
    • 13.4.2 ICF INC.: REVENUE ANALYSIS 104
    • 13.4.3 PRODUCT PORTFOLIO 105
    • 13.4.4 RECENT DEVELOPMENTS 105
  • 13.5 BRIERLEY+PARTNERS 106
    • 13.5.1 COMPANY OVERVIEW 106
    • 13.5.2 BRIERLEY+PARTNERS: COMPANY SNAPSHOT 106
    • 13.5.3 PRODUCT PORTFOLIO 107
    • 13.5.4 RECENT DEVELOPMENTS 107
  • 13.6 BOND BRAND LOYALTY INC. 108
    • 13.6.1 COMPANY OVERVIEW 108
    • 13.6.2 BOND BRAND LOYALTY INC: COMPANY SNAPSHPOT 108
    • 13.6.3 PRODUCT PORTFOLIO 109
    • 13.6.4 RECENT DEVELOPMENT 110
  • 13.7 KETCHUP LOYALTY MARKETING. 111
    • 13.7.1 COMPANY OVERVIEW 111
    • 13.7.2 KETCHUP LOYALTY MARKETING: COMPANY SNAPSHPOT 111
    • 13.7.3 PRODUCT PORTFOLIO 112
    • 13.7.4 RECENT DEVELOPMENT 112
  • 13.8 KOBIE MARKETING, INC. 113
    • 13.8.1 COMPANY OVERVIEW 113
    • 13.8.2 KOBIE MARKETING, INC: COMPANY SNAPSHPOT 113
    • 13.8.3 PRODUCT PORTFOLIO 113
    • 13.8.4 RECENT DEVELOPMENTS 114
  • 13.9 ORACLE 115
    • 13.9.1 COMPANY OVERVIEW 115
    • 13.9.2 ORACLE: REVENUE ANALYSIS 115
    • 13.9.3 PRODUCT PORTFOLIO 116
    • 13.9.4 RECENT DEVELOPMENTS 116
  • 13.10 SAP SE 117
    • 13.10.1 COMPANY OVERVIEW 117
    • 13.10.2 SAP SE: REVENUE ANALYSIS 117
    • 13.10.3 PRODUCT PORTFOLIO 118
    • 13.10.4 RECENT DEVELOPMENTS 118
  • 13.11 TIBCO SOFTWARE INC. 119
    • 13.11.1 COMPANY OVERVIEW 119
    • 13.11.2 TIBCO SOFTWARE INC: COMPANY SNAPSHPOT 119
    • 13.11.3 PRODUCT PORTFOLIO 119
    • 13.11.4 RECENT DEVELOPMENTS 120

14 RELATED REPORTS 121

LIST OF TABLES

  • TABLE 1 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2016- 2025, (USD MILLION) 40
  • TABLE 2 NORTH AMERICA CUSTOMER LOYALTY MARKET, BY REGION, 2016-2025 (USD MILLION) 41
  • TABLE 3 NORTH AMERICA EMPLOYEE RETENTION MARKET, BY REGION, 2016-2025 (USD MILLION) 44
  • TABLE 4 NORTH AMERICA CHANNEL LOYALTY MARKET, BY REGION, 2016-2025 (USD MILLION) 45
  • TABLE 5 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2016-2025 (USD MILLION) 48
  • TABLE 6 NORTH AMERICA ON-PREMISES MARKET, BY REGION, 2016-2025 (USD MILLION) 49
  • TABLE 7 NORTH AMERICA ON-DEMAND MARKET, BY REGION, 2016-2025 (USD MILLION) 50
  • TABLE 8 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2016-2025 (USD MILLION) 53
  • TABLE 9 NORTH AMERICA SMALL & MEDIUM-SIZED ENTERPRISES IN LOYALTY MANAGEMENT MARKET, BY REGION, 2016-2025 (USD MILLION) 54
  • TABLE 10 NORTH AMERICA LARGE ENTERPRISE MARKET, BY REGION, 2016-2025, (USD MILLION) 55
  • TABLE 11 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2016-2025 (USD MILLION) 58
  • TABLE 12 NORTH AMERICA BANKING FINANCIAL SERVICES AND INSURANCE IN LOYALTY MANAGEMENT MARKET, BY REGION, 2016-2025 (USD MILLION) 59
  • TABLE 13 NORTH AMERICA TRAVEL & HOSPITALITY IN LOYALTY MANAGEMENT MARKET, BY REGION, 2016-2025 (USD MILLION) 60
  • TABLE 14 NORTH AMERICA RETAIL & CONSUMER GOODS IN LOYALTY MANAGEMENT MARKET, BY REGION, 2016-2025 (USD MILLION) 61
  • TABLE 15 NORTH AMERICA IT & TELECOMMUNICATION IN LOYALTY MANAGEMENT MARKET, BY REGION, 2016-2025 (USD MILLION) 62
  • TABLE 16 NORTH AMERICA MEDIA & ENTERTAINMENT IN LOYALTY MANAGEMENT MARKET, BY REGION, 2016-2025 (USD MILLION) 63
  • TABLE 17 NORTH AMERICA HEALTHCARE & LIFE SCIENCES IN LOYALTY MANAGEMENT MARKET, BY REGION, 2016-2025 (USD MILLION) 64
  • TABLE 18 NORTH AMERICA MANUFACTURING IN LOYALTY MANAGEMENT MARKET, BY REGION, 2016-2025 (USD MILLION) 65
  • TABLE 19 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY TYPE OF OFFERING CAPACITY, 2016-2025 (USD MILLION) 68
  • TABLE 20 NORTH AMERICA TECHNOLOGY CAPABILITIES PLATFORM IN LOYALTY MANAGEMENT MARKET, BY REGION, 2016-2025 (USD MILLION) 69
  • TABLE 21 NORTH AMERICA SERVICE DELIVERY CAPABILITIES IN LOYALTY MANAGEMENT MARKET, BY REGION, 2016-2025 (USD MILLION) 70
  • TABLE 22 NORTH AMERICA LOYALTY STRATEGY DESIGN IN LOYALTY MANAGEMENT MARKET, BY REGION, 2016-2025 (USD MILLION) 71
  • TABLE 23 NORTH AMERICA LOYALTY MANAGEMENT IN LOYALTY MANAGEMENT MARKET, BY REGION, 2016-2025 (USD MILLION) 72
  • TABLE 24 NORTH AMERICA LOYALTY MARKETING IN LOYALTY MANAGEMENT MARKET, BY REGION, 2016-2025 (USD MILLION) 73
  • TABLE 25 NORTH AMERICA ANALYTICS AND MEASUREMENT IN LOYALTY MANAGEMENT MARKET, BY REGION, 2016-2025 (USD MILLION) 74
  • TABLE 26 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2016-2025 (USD MILLION) 81
  • TABLE 27 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2016-2025 (USD MILLION) 81
  • TABLE 28 NORTH AMERICA CUSTOMER LOYALTY MARKET, BY COMPONENT, 2016-2025 (USD MILLION) 82
  • TABLE 29 NORTH AMERICA CUSTOMER LOYALTY MARKET, BY TYPE OF ANALYTICS, 2016-2025 (USD MILLION) 82
  • TABLE 30 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2016-2025 (USD MILLION) 83
  • TABLE 31 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2016-2025 (USD MILLION) 83
  • TABLE 32 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2016-2025 (USD MILLION) 84
  • TABLE 33 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY TYPE OF OFFERING CAPACITY 2016-2025 (USD MILLION) 84
  • TABLE 34 U.S. LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2016-2025 (USD MILLION) 85
  • TABLE 35 U.S. CUSTOMER LOYALTY MARKET, BY COMPONENT, 2016-2025 (USD MILLION) 85
  • TABLE 36 U.S. CUSTOMER LOYALTY MARKET, BY TYPE OF ANALYTICS, 2016-2025 (USD MILLION) 86
  • TABLE 37 U.S. LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2016-2025 (USD MILLION) 86
  • TABLE 38 U.S. LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2016-2025 (USD MILLION) 86
  • TABLE 39 U.S. LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2016-2025 (USD MILLION) 87
  • TABLE 40 U.S. LOYALTY MANAGEMENT MARKET, BY TYPE OF OFFERING CAPACITY, 2016-2025 (USD MILLION) 88
  • TABLE 41 CANADA LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2016-2025 (USD MILLION) 89
  • TABLE 42 CANADA CUSTOMER LOYALTY MARKET, BY COMPONENT, 2016-2025 (USD MILLION) 89
  • TABLE 43 CANADA CUSTOMER LOYALTY MARKET, BY TYPE OF ANALYTICS, 2016-2025 (USD MILLION) 90
  • TABLE 44 CANADA LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2016-2025 (USD MILLION) 90
  • TABLE 45 CANADA LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2016-2025 (USD MILLION) 91
  • TABLE 46 CANADA LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2016-2025 (USD MILLION) 91
  • TABLE 47 CANADA LOYALTY MANAGEMENT MARKET, BY TYPE OF OFFERING CAPACITY, 2016-2025 (USD MILLION) 92
  • TABLE 48 MEXICO LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2016-2025 (USD MILLION) 93
  • TABLE 49 MEXICO CUSTOMER LOYALTY MARKET, BY COMPONENT, 2016-2025 (USD MILLION) 93
  • TABLE 50 MEXICO CUSTOMER LOYALTY MARKET, BY TYPE OF ANALYTICS, 2016-2025 (USD MILLION) 94
  • TABLE 51 MEXICO LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2016-2025 (USD MILLION) 94
  • TABLE 52 MEXICO LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2016-2025 (USD MILLION) 95
  • TABLE 53 MEXICO LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2016-2025 (USD MILLION) 95
  • TABLE 54 MEXICO LOYALTY MANAGEMENT MARKET, BY TYPE OF OFFERING CAPACITY, 2016-2025 (USD MILLION) 96

LIST OF FIGURES

  • FIGURE 1 NORTH AMERICA LOYALTY MANAGEMENT MARKET: SEGMENTATION 26
  • FIGURE 2 NORTH AMERICA LOYALTY MANAGEMENT MARKET: DATA TRIANGULATION 29
  • FIGURE 3 NORTH AMERICA LOYALTY MANAGEMENT MARKET: RESEARCH SNAPSHOT 30
  • FIGURE 4 NORTH AMERICA LOYALTY MANAGEMENT MARKET BOTTOM UP APPROACH 31
  • FIGURE 5 NORTH AMERICA LOYALTY MANAGEMENT MARKET TOP DOWN APPROACH 31
  • FIGURE 6 NORTH AMERICA LOYALTY MANAGEMENT MARKET: INTERVIEW DEMOGRAPHICS 32
  • FIGURE 7 NORTH AMERICA LOYALTY MANAGEMENT MARKET: SEGMENTATION 44
  • FIGURE 8 NORTH AMERICA IS EXPECTED TO DOMINATE THE MARKET FOR NORTH AMERICA LOYALTY MANAGEMENT MARKET WHEREAS ASIA-PACIFIC IS EXPECTED TO BE GROWING WITH THE HIGHEST CAGR IN THE FORECAST PERIOD FROM 2018 TO 2025 45
  • FIGURE 9 NORTH AMERICA LOYALTY MANAGEMENT MARKET: BY SOLUTION, 2017 50
  • FIGURE 10 NORTH AMERICA LOYALTY MANAGEMENT MARKET: BY DEPLOYMENT TYPE, 2017 58
  • FIGURE 11 NORTH AMERICA LOYALTY MANAGEMENT MARKET: BY SOLUTION, 2017 63
  • FIGURE 12 NORTH AMERICA LOYALTY MANAGEMENT MARKET: BY SOLUTION, 2017 68
  • FIGURE 13 NORTH AMERICA LOYALTY MANAGEMENT MARKET: BY TYPE OF OFFERING CAPACITY, 2017 78
  • FIGURE 14 NORTH AMERICA LOYALTY MANAGEMENT MARKET: SNAPSHOT (2017) 88
  • FIGURE 15 NORTH AMERICA LOYALTY MANAGEMENT MARKET: BY GEOGRAPHY (2017) 89
  • FIGURE 16 NORTH AMERICA LOYALTY MANAGEMENT MARKET: BY GEOGRAPHY (2018 & 2025) 90
  • FIGURE 17 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY GEOGRAPHY (2017 & 2025) 91
  • FIGURE 18 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY COMPONENT (2018 - 2025) 92
  • FIGURE 19 NORTH AMERICA LOYALTY MANAGEMENT MARKET: SNAPSHOT (2017) 94
  • FIGURE 20 NORTH AMERICA LOYALTY MANAGEMENT MARKET: BY GEOGRAPHY (2017) 95
  • FIGURE 21 NORTH AMERICA LOYALTY MANAGEMENT MARKET:BY COUNTRY (2018 & 2025) 96
  • FIGURE 22 NORTH AMERICA LOYALTY MANAGEMENT MARKET:BY COUNTRY (2017&2025) 97
  • FIGURE 23 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY SOLUTION (2018-2025) 98
  • FIGURE 24 NORTH AMERICA LOYALTY MANAGEMENT MARKET: COMPANY SHARE 2017 (%) 244
  • FIGURE 25 NORTH AMERICA LOYALTY MANAGEMENT MARKET: COMPANY SHARE 2017(%) 245
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