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Biosimilars Real World Evidence: Proving the point

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Biosimilars Real World Evidence: Proving the point
Published: July 1, 2017 Content info:
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Biosimilars Real World Evidence: Proving the point

Biosimilar manufacturers face an uphill struggle to fully mobilise their product portfolio. Against a background of aggressive defence strategies by originator companies, often sceptical prescribers must be brought on board, the anxieties of patients reduced, and payer demands for lower prices addressed. Real World Data (RWD) and Real World Evidence (RWE) play a key role in building stakeholder confidence and establishing market presence.

In Biosimilars Real World Evidence: Proving the point, FirstWord analyses the strategies that lead to meaningful and trusted RWD and the critical role it plays for biosimilars in educating payers, physicians and patients on safety, efficacy and cost effectiveness.

Discover on this page:

  • The executive summary below, taken directly from the report, presents key findings from the research
  • The rigorous research objectives and methodologies employed to produce the report
  • Detailed report contents
  • Why this report is important to you

Executive Summary

Understanding how drugs work in the real world marks a significant value proposition for stakeholders, including patients, prescribers and payers, largely because patients have characteristics and treatment experiences that can differ significantly from those observed in the hyper-controlled environment of a clinical trial.

The interest level for real-world data (RWD) in the pharmaceutical industry is high across the board, but has perhaps reached fever pitch for biosimilars, mainly because their abbreviated regulatory pathway can foster distrust about the safety and efficacy of these lower-cost therapies compared to their more rigorously reviewed reference products. However, collecting and analysing these data presents unique challenges for biosimilar manufacturers.

This report analyses the current RWD needs of various stakeholders and how biosimilar developers can put the right pieces together to form a comprehensive body of evidence that demonstrates the value of their products. Throughout this report, answers to the following questions are provided and discussed:

What types of RWD are most requested?

  • Biosimilars are promoted as a cheaper alternative to costly biologicals, but taking this tack has led some experts to believe that 'cheaper' is synonymous with 'not equivalent to' the more costly originator therapies. Therefore, many stakeholders still very much crave additional data about the safety and efficacy of biosimilars, particularly in instances where indication extrapolation has been used to grant approval.

When and under what conditions should RWD be provided?

  • Currently, RWD are provided as part of a post-market approval agreement in the European Union (EU) or requested by payers in the US following market launch. However, the experts argue that it would be far more useful if these types of studies were performed in tandem with traditional clinical trials. This holds particularly true for any biosimilar approved via indication extrapolation, as often RWD represent the first data on the therapy's use in a particular patient population, and thus would go a long way to assuage any prescriber and patient trepidation regarding the use of an 'untested' treatment.

How influential are RWD for biosimilars?

  • The reach of RWD and real-world evidence (RWE) is somewhat stifled by the general lack of knowledge about biosimilars and what they entail. However, physicians still reference the data to help prove the 'sameness' of the therapies, payers are leveraging the data to help inform where in the treatment algorithm the biosimilar should be positioned, and the manufacturers themselves are using the information to better connect with patients and patient advocacy groups.

How are biosimilar manufacturers creating RWD?

  • BulletPointBiosimilar developers are leveraging a variety of tools and modalities to gather and analyse RWD. Further, this work is taking place both within companies themselves and through partnerships with other companies or even regulatory bodies and other interested parties.

What are the challenges to providing RWD?

  • Current challenges to generating RWD include a lack of experience - particularly in the US - as well as the fact that not enough time has passed for long-term RWD to be collected. These challenges are certainly unique to biosimilars due to the area's relative lack of maturity, but this is expected to change as familiarity with the products increases.

How can RWD for biosimilars be enhanced and continually improved?

  • To improve the quality and applicability of RWD, the experts suggest that biosimilar manufacturers consider working more collaboratively with other stakeholders - particularly regulatory agencies - to help collect and disseminate information.

What is the future for RWD in biosimilars?

  • Provided some of the significant hurdles associated with generating RWD in this specialty are addressed, the experts suggest that these data could eventually become a cornerstone of regulatory applications and generally play a greater role in supporting the decision-making processes of all stakeholders.

©Doctor's Guide Publishing Limited. This executive summary is provided for commercial evaluation purposes only. It can be shared with colleagues for this purpose but cannot be reproduced, extracted or published without the express permission of the publisher.

Research Methodology and Objectives

Payers, health technology assessment agencies and other stakeholders are increasingly interested in knowing whether a medicine works in the real world, and not just in the trial setting. Real-world data (RWD) and real-world evidence (RWE) are key to answering their questions about the value of medicines in the real world.

The research methodology for this report included primary research through in-depth interviews with experts working within, and responsible for, RWD and RWE in pharmaceutical companies. These key insights are supported and contextualised by extensive desk research.

Key questions explored in this report include:

  • What are RWD and RWE?
  • What is enabling RWD and what are the barriers for RWD?
  • Why is there so much interest in RWD and RWE?
  • How important are RWD and RWE for market access?
  • How are RWD and RWE being used in market access?
  • Which companies are leading on RWD and RWE?
  • What can companies benchmark themselves against for RWD and RWE in market access?
  • What is the future for RWD and RWE?

Why this report is important to you

Interest in real-world data has reached fever pitch in recent years, particularly for biosimilars, where data to illustrate safety and efficacy outside of the controlled confines of the clinical trial environment is frequently requested by stakeholders. This report analyses the current RWD needs of various stakeholders and how biosimilar developers can put the right pieces together to form a comprehensive and persuasive body of evidence that demonstrates the value of their therapies.

This report will enable you to:

  • Understand what RWD and RWE are and who is driving demand
  • Identify the barriers developers must overcome in collecting RWD that is meaningful and trusted by stakeholders
  • Learn why there is so much stakeholder interest in RWD and RWE and how it must be nuanced to meet different needs
  • Appreciate how demand for RWD/RWE differs in the US and EU
  • Assess the critical importance of RWD and RWE for biosimilar market access
  • Evaluate the RWD and RWE strategies that are being successfully used today
  • Anticipate the future biosimilar RWD and RWE climate

Pharma RWD/RWE Expert Contributor

The report is informed by the practical knowledge and insights of 13 RWD/RWE experts, and includes contributions from people who work for leading companies such as Pfizer, Amgen and Celltrion.

About FirstWord

FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.

  • FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company's success.
  • FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.
Table of Contents

Table of Contents

1. Executive summary

2. Research objectives and methodology

3. Experts interviewed

4. Real-world data: a brief history

  • 4.1. Diversity in real-world data
  • 4.2. The perceived benefits of RWD
  • 4.3. Real-world data for biosimilars
  • 4.4. Challenges for real-world data

5. The biosimilar market and the need for RWD

  • 5.1. Key insights
  • 5.2. Barriers to greater biosimilar uptake
  • 5.3. Role of RWD in biosimilar uptake
  • 5.4. RWD can represent first evidence of biosimilar efficacy and safety
  • 5.5. Indications where RWD most influential
  • 5.6. RWD information needs by stakeholder type

6. The mechanics of providing RWD

  • 6.1. Key insights
  • 6.2. Stakeholder requests for RWD
  • 6.3. Stakeholders argue for earlier access to RWD
  • 6.4. Multiple RWD sources of use, but each has limitations
  • 6.5. Future effectiveness of switching studies as RWD source
  • 6.6. Implications of RWD on various stakeholders
  • 6.7. Stakeholders most influenced by RWD
  • 6.8. Barriers to greater RWD utility

7. Strategies for implementing RWD

  • 7.1. Key insights
  • 7.2. Manufacturer goals for RWD research
  • 7.3. How manufacturers procure RWD and RWE
  • 7.4. Stakeholder perceptions on types of RWD
  • 7.5. Data needs in the US and EU
  • 7.6. Questions to be considered before proceeding with RWD studies
  • 7.7. RWD trial design types for biosimilars

8. The future of RWD in biosimilars

  • 8.1. Key insights
  • 8.2. Future opportunities for biosimilar RWD
  • 8.3. RWD types most valuable for biosimilars
  • 8.4. Ongoing challenges in generating RWD
  • 8.5. Future strategies to improve quality and applicability of RWD
  • 8.6. RWD's future role in regulatory decisions
  • 8.7. SWOT analysis for RWD in biosimilars
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