Market Research Report
Medical Affairs in Emerging Markets
|Published by||FirstWord||Product code||649833|
Delivery time: 1-2 business days
Please contact us using the inquiry form for pricing information.
|Medical Affairs in Emerging Markets|
|Published: April 1, 2018||Content info:||
How can medical affairs capability be enhanced to unlock the Brazilian, Russian, Indian and Chinese pharma markets?
The pharma markets of Brazil, Russia, India and China (BRIC) are becoming increasingly complex with developments, such as the increasing use evidence-based prescribing, putting medical affairs (MA) teams under pressure. But in BRIC countries a one size fits all approach to MA will not cater for diverse operational, cultural and regulatory environments. Where are the gaps in capability? What are the opportunities for pharma to better embed MA into commercial strategies? How is regulation limiting MA operations? Where should support and investment be targeted?
To answer these strategic questions we interviewed experienced regional and local MA professionals from each country to reveal in Medical Affairs in Emerging Markets- BRIC the specific opportunities and challenges they face.
"A critical issue in Brazil is not having a forecast of when regulatory agencies will approve clinical trials, new drug applications, or marketing authorisations. The timing of the setting up of MA teams is critical-one needs to optimise costs related to MA departments and weigh these against the benefits obtained from engagements with KOLS and other stakeholders. If a product takes longer than anticipated to be launched, postponing MA resource allocation may strategically benefit the company. Timing is one of the biggest challenges in Brazil." .
Danilo Guidini Lopes
"Prioritising local suppliers is absolutely true in Russia. This is not a topic of lowest price; rather, the high priority is making the local manufacturer the choice. In my company, anything related to participation in tender interactions is covered by Market Access and KAMs. Medical Affairs do not participate in negotiation activities except in cases where we are asked to provide medical and scientific information to support a particular product."
"Thought leader management is very important. This is key opinion leader management. I would put it as 15 to 20 percent of the job profile. For each therapy area, MA is responsible for listing the top thought leaders for the company. Each of these people is expected to be engaged in various areas, be it a trial, a survey, or an advisory board. Throughout the year, we work with them. We ensure that the thought leaders are also giving their inputs to us."
"The high turnover rate of qualified and high-skilled medical personnel in a pharma company impacts the consistency and implementation of the MA strategy. This can negatively impact brand image due to lack of loyalty within the scientific community."
What to expect
A detailed report exploring the status, potential and specific challenges of medical affairs in the BRIC economies, based on:
Are you fed up with management reports that over-promise and under-deliver? Reports packed out with secondary research and uncorroborated content? If this is your experience, then turn to FirstWord because…