Market Research Report
Trends in KOL Experience Management
|Trends in KOL Experience Management|
Published: April 16, 2019
Delivery time: 1-2 business days
It's vital to regularly monitor your MSLs to establish whether they are engaging with KOLs often enough and in the most effective manner. But what is the most popular balance of quantitative and qualitative KOL engagement metrics, and which specific tools are being applied? Are MSLs generally satisfied with their current measurement strategies or do they believe there is room for improvement?
KOL Experience Management (2019) is based on survey responses from 100 experienced MSLs. This report enables you to benchmark your KOL engagement measures and see how your activities compare with those of other medical teams in the US and Western Europe.
This report reveals survey results from 100 US-/Western Europe-based staff (50 US; 50 WE) at top 100 pharmaceutical companies in roles such as Medical Science Liaisons (MSLs); MSL managers, directors or team leads; medical team members with responsibilities for customer (KOL) experience management, and managers who manage MSLs directly or indirectly
FirstWord's highly-valuable ChartViews survey reports unlock critical peer insights, and: