Market Research Report
Trends in Digital Pharma Marketing 2020
|Published by||FirstWord||Product code||951318|
Delivery time: 1-2 business days
|Trends in Digital Pharma Marketing 2020|
|Published: July 28, 2020||Content info:||
The effects of coronavirus on pharma marketing budgets, priorities and actions cannot be ignored. During the pandemic, pharma marketers have been quick to respond, accelerating the shift to digital channels, adapting marketing strategies, and adjusting spending accordingly. What degree of change has already occurred? What challenges remain? And what does the future of pharma digital marketing in the US and Western Europe look like now?
‘Trends in Digital Pharma Marketing (2020) ’ offers an up-to-the-minute view of how pharma digital marketers have responded to the COVID-19 challenge, as well as insight into how digital marketing priorities and expenditure are expected to evolve over the next 5 years.
The shift in market dynamics prompted by the arrival of coronavirus created an opportunity to accelerate plans for digital marketing. Many pharma digital marketers have risen to the challenge and adjusted their activities and budgets accordingly. This report shows the level of change that has already occurred and reveals how digital marketers in the US and Europe expect future activity to be impacted.
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