Market Research Report
Trends in KOL Experience Management 2020
|Published by||FirstWord||Product code||959913|
Delivery time: 1-2 business days
|Trends in KOL Experience Management 2020|
|Published: September 9, 2020||Content info:||
Is your MSL team delivering an outstanding KOL experience? KOL support and insights are critical to pharma, and MSLs are charged with delivering a service that keeps them fully informed and engaged. But how do you quantify success? As the sector evolves, simple quantitative measurements of activity are not enough. The trend now is towards qualitative measurements and the operational employment of KOL inputs.
This powerful benchmark survey explores how MSL teams are managing KOLs experience and the current and emerging techniques for assessing success. In ‘Trends in KOL Experience Management 2020 ’ we surveyed 60 US and European senior MSLs or MSL team leaders and published their valuable insights into the approaches that are-and are not-working and how they see practice developing over the next 5 years.
FirstWord's highly-valuable ChartViews survey reports unlock critical peer insights and: