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Market Research Report

2015 Global tablet demand forecast

Published by Digitimes Inc. Product code 329626
Published Content info 21 Pages
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2015 Global tablet demand forecast
Published: January 5, 2015 Content info: 21 Pages
Description

The global tablet market experienced significant growth in 2011-2014. However, Digitimes Research predicts shipments will drop 11.8% in 2015. Demand for consumer tablets is slowing, as larger smartphones and a maturing market squeeze demand, and vendors will turn to the enterprise to push demand. This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

Table of Contents

Table of Contents

Introduction

  • Table 1: Four key market effects for 2015 tablet market
  • Mobile device shipments
    • Chart 1: Mobile shipments by device type, 2007-2015 (m units)
  • Tablet shipments
    • Chart 2: Tablet shipments worldwide, 2010-2018 (m units)
  • Tablet shipments by vendor type
    • Chart 3: Tablet shipments by vendor type, 2012-2015 (m units)
  • Tablet shipments by brand
    • Chart 4: Shipments by brand, 2013-2015 (m units)

Market segment analysis

  • Shipments by display size
    • Chart 5: Branded tablet shipments by screen size, 2014-2015 (m units)
    • Chart 6: Branded tablet shipment share by screen size, 2014-2015
  • White-box shipments by size
    • Chart 7: White-box tablet shipments by screen size, 2014-2015 (m units)
    • Chart 8: White-box tablet shipment share by screen size, 2014-2015
  • Tablet shipments by operating system
    • Chart 9: Tablet shipments by operating system, 2014-2015 (m units)
    • Chart 10: Tablet shipment share by operating system, 2014-2015
  • Intel
    • Chart 11: Intel processor-based tablet shipments and share by operating system, 2014-2015 (m units)

2015 vendor forecast analysis

  • Apple
    • Pricing strategy changes in 2014
    • Chart 12: Apple became more aggressive with iPad line pricing in 2014
    • Pricing strategy for 2015
    • Chart 13: Apple conservative and aggressive mid-size and small iPad product strategy and shipment forecast, 2015
    • Large-size iPads in 2015
    • Chart 14: iPad shipments by model, 2014-2015 (m units)
  • Samsung
    • Chart 15: Samsung tablet shipments by size, 2014-2015 (m units)
  • Lenovo
    • Chart 16: Lenovo tablet shipments by size, 2014-2015 (m units)
  • Asustek
    • Chart 17: Asustek tablet shipments by size, 2014-2015 (m units)
  • Google
  • Up and coming vendors
    • Chart 18: Products from up-and-coming tablet vendors

Appendix

  • Table 2: Device definitions
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