Market Research Report
Global Tissue Towel Market - 2021-2028
|Global Tissue Towel Market - 2021-2028|
Published: July 7, 2021
Content info: 180 Pages
Delivery time: 2 business days
The global tissue towel market size was worth USD XX billion in 2020 and is estimated to reach USD XX billion by 2028, growing at a CAGR of XX % during the forecast period (2021-2028).
A tissue towel refers to a paper towel, is an adsorbent, disposable towel made from paper. Paper towels soak up water since they are loosely woven, enabling water to travel between the fibers. These towels are used for a similar purpose as conventional towels, such as drying hands, wiping windows and other surfaces, dusting and cleaning up spills.
Tissue towel dispensers are often used in toilets shared by many people, as paper towels are often considered more hygienic than hot-air hand dryers and prevent bacterial infection, which reduces the risk of communicable diseases such as flu. These factors are driving the growth of the tissue towel market.
Tissue and hygiene paper consumption is positively linked to a country's human development and health standards. As per World Health Organization (WHO), 68% of the world population have access to improved sanitation facilities. The better the access to improved sanitation facilities, the higher the consumption of tissue towels and hygiene paper.
The worldwide increase in access to sanitation facilities, human development, and healthcare directly affects tissue and hygiene paper sales and corresponding forecasts. Proliferated growth is expected in middle-income countries as the infrastructure is further expanded.
The rise in health consciousness and hygiene and the high demand for residential applications drive the tissue towel market over the forecast period.
The rise in health consciousness and hygiene is driving the global tissue towel market.
Due to changing climatic conditions and the high incidences of flu and the common cold, increasing the demand for paper towels influence the tissue towel market.
According to a recent study by the University of Westminster in London, paper towels reduce the number of bacteria on hands by an average of 76%. Health experts believe that the main reason for this is that paper towels used for drying hands create friction. This friction becomes the critical component in paper towels' hand drying efficiency as it helps remove bacteria that remain on the hands after washing. Henceforth, this prevents further contamination.
Besides, due to the ongoing pandemic of the covid-19, the concern towards health and hygiene has become more critical, which increases the overall market of tissue towels.
However, the environmental concern and other tissue towels' alternatives are likely to restrain the tissue towel market over the forecast period.
The environmental concern is hindering the market growth of tissue towel
The concerns regarding the production of these towels, which involve several pollution-causing factors, such as disposal of toxic wastes, deforestation, water pollution, and global warming, are expected to obstruct the growth of the tissue towel market.
As per PeopleTowel, 17 trees are cut down, and 20,000 gallons of water are consumed to make one ton of tissue towel. Moreover, every day, over 3,000 tons of paper towel waste is produced in the US alone. Paper was the largest contributor to municipal landfill waste in 2006.
The average person uses 2,400 - 3,000 tissue towels at work in a given year. Besides, 544,000 trees could be saved if every family in the United States used one less tissue towel roll.
Henceforth, environmental concern is a significant factor that will hinder the market growth of tissue towels over the forecast period.
Covid-19 Impact Analysis
The COVID-19 pandemic has affected all parts of the global forest supply chain and brought new visibility into the pulp & paper industry (P&P) in particular.
Demonstrating the P&P sector's nimble nature, many mills added shifts and converted machines to meet the increase in demand for household tissue and towel products, and consumers seem to have put a newfound premium on personal hygiene that will likely impact production capacity in the future.
Moreover, commercial tissue demand in positively affected areas will continue to see more interruptions. The Tissue Machine production numbers will increase as tissue base sheet paper can be diverted.
Based on product type, tissue towel is segmented into rolled towels, folded towels, napkins and boxed towels.
The rolled towel accounts for the largest share over the forecast period
The roll towel segment is expected to account for the largest market share among product types over the forecast period. Roll towels are more economical, less labor-intensive, and more sustainable than fold towels and box towels, which is expected to fuel the segment's growth. Furthermore, roll tissue towels are eco-friendly, as it does not require polybags.
Based on the end-user industry, the tissue towel market is segmented into personal care, home care, healthcare, hospitality, commercial and others.
Healthcare is expected to lead the end-user user industry
The healthcare segment is expected to account for a significant revenue share among the end-use industry over the forecast period due to increasing health awareness and healthcare spending. According to the Centres for Medicare & Medicaid Services (CMS), in 2016, healthcare spending increased by 4.3% in the US to reach US$ 3.3 trillion.
Tissue towel market share is mainly spread into these five regions- North America, Europe, South America, Asia-Pacific and Middle East & Africa.
North America region is leading the tissue towels market owing to the maximum demand.
As per the TissueStory, North America remains the world's largest tissue market with total 2016 consumption of about 8.9 million tons, up 1.1% in 2015. North America region leads the tissue towels market due to the US's maximum demand for innovation and development in the tissue market. Major market players such as Better All Round Ltd., a consumer company, has launched the Ora paper towel brand in participating targeted stores in Texas and nationwide in 2016. Furthermore, many manufacturers are emphasizing using recycled papers to minimize environmental pollution. As per the American Forest and Paper Association, in 2016, around 90% of manufacturers in the US used recycled paper for manufacturing tissue products.
Besides, The Asia Pacific is the fastest-growing region globally, owing to the increasing demand for tissue products from China and India. Asia Pacific region holds a dominant position in the tissue towel market as tissue towel production increased to 7 million tons since 2007, and it's due to M&A, recent developments, innovation technology by the key players. Furthermore, increasing the manufacturing capacity of tissue products by market players fuels the market's growth in this region. For instance, Hengan Group expanded tissue production capacity in China by 50 thousand tons per year in January 2018.
The tissue towel market is moderately competitive with the presence of local as well as global companies. Some of the key players contributing to the market's growth include Kruger Inc., Cascades inc., Georgia-Pacific, METSA TISSUE, Asaleo Care Limited, HengAn, SHP Group, Kimberly-Clark Corporation, Procter & Gamble Company, Wepa Leuna GmbH, among others. The significant players adopt several growth strategies such as product launches, acquisitions, and collaborations, contributing to the global tissue towel market's growth.
Overview: Kruger Inc. is a Canadian corporation that manufactures tissue, lumber and other wood products from recycled fibers, green and renewable energy. It operates facilities in Quebec, Ontario, British Columbia, Newfoundland and Labrador, and the United States.
Product Portfolio: Kruger's Tissue mills have a combined annual papermaking capacity of approximately 294,000 gross air-dried metric tons (GADMT), representing 37% of Canada's total installed tissue manufacturing capacity, making Kruger Inc. Canada's leading tissue products manufacturer.
The global tissue towel market report would provide access to an approx: 69 market data table, 64 figures and 218 pages.
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