Market Research Report
Global Glamping Market - 2021-2028
|Global Glamping Market - 2021-2028|
Published: July 26, 2021
Content info: 180 Pages
Delivery time: 2 business days
Global Glamping MarketOverview
The global glamping market size was worth US$ XX billion in 2020 and is projected to record significant growth by reaching up to US$ XX billion by 2028, growing at a CAGR of XX% between the forecast period (2021-2028).
Over the last decade, "glamping," or luxurious camping, has become a mainstay of outdoor recreation. If a customer needs a real mattress, running water, or a toilet, there are still plenty of choices that span the gap between conventional camping and home comforts. Traditional camping has been replaced by glamping, a more modern and luxurious variant of the activity. People will enjoy the escapism and excitement of camping without worrying about their comfort levels, thanks to comfortable beds and luxurious soft furnishings. Glamping includes Camping Cabins, Deluxe Cabins, Tree Houses, Safari Tents, and Yurts
The significantly rising development of advanced and improved tourism infrastructure and availability of luxurious amenities and services is triggering the demand of the glamping market in recent times. The increasing number of travelers coupled with the influence of social media and the internet is bringing awareness among the population to adopt home comfortable camping
Significantly rising development of advanced and improved tourism infrastructure and availability of luxurious amenities and services is triggering the demand of glamping market in recent times
In 2019, there were 1.5 billion international tourist arrivals worldwide. A 4% increase over the previous year, which is expected to continue in 2020, confirming tourism as a leading and resilient economic field, especially in light of current uncertainties.In 2019, the Middle East became the fastest-growing region in terms of international tourism arrivals, growing at nearly double the global average (+8%). With foreign arrivals up 5%, Asia and the Pacific slowed but still grew faster than the rest of the world. Furthermore, increasing tourism is more likely to push the glamping market as according to a study released by Kampgrounds of America, Inc. in 2019, 67 percent of customers believe that glamping offers a unique outdoor experience, 63 percent want facilities and amenities that aren't accessible with camping, and 56 percent want to stay in unique lodging.
The increasing number of travelers coupled with the influence of social media and the internet is bringing awareness among the population to adopt home comfortable camping
In January 2020, there were 3.80 billion social media users worldwide, an increase of more than 9% (321 million new users) from the previous year. Mobile phones are now used by more than 5.19 billion people worldwide, up 124 million (2.4 percent) in the last year. The increased influence of social media on the population makes it one of the best platforms for marketing different products and services. Small companies are using social media to advertise themselves in 77.6% of cases. With 68% of American adults using Facebook, making Facebook is the most popular platform among all. Thus, the growing influence of social media creates immense opportunities for the glamping companies as the platform helps them reach out to their target audience easily and cover a wider range of audiences from a single click, thereby accelerating the growth of the market in the forecast period.
The growing advantages of glamping over camping are creating immense opportunities for the customer to choose glamping over traditional camping
Glamping is turned out to be the most prominent substitute for traditional camping as glamping offers its customer more comfortable and sustainable conditions as compared to traditional camping. In addition, traditional camping in a tent will likely work out cheaper, even if a customer invests in some additional gear like cooking equipment, a heater and a large cooler to make the experience a little more seamless. However, tent camping includes bringing your own tent and setting it up in a remote location to experience nature. Its most simplistic form and also involves a sleeping bag on the ground under the stars. Whereas yurt glamping includes a framed shelter already set up in a natural environment with amenities such as a refrigerator and electricity and also only a few miles from restaurants and attractions. The growing advantages of glamping over camping are creating immense opportunities for the customer to choose glamping over traditional camping, thus triggering the global market of glamping in the forecast period
COVID-19 Impact Analysis
Global glamping has shown a severe decline due to the COVID-19 pandemic, as several glamping service-providing companies were shut for months. Further several countries have restricted tourism activities during the covid-19 pandemic to reduce the transmission rate. The major lockdown due to the COVID-19outbreak leads to suddenly dropping down consumers' interest towards investing on an outing, and halt in transportation sectors has severely hampered the business of glamping market.
Glamping Market Segment Analysis
The global glamping market is segmented based on accommodation type, area, age, size, end-user region.
The cabin is dominating the glamping market due to travelers' increasing desire to be a part of an immersive experience without sacrificing luxuries
The global glamping market is segmented into cabins, tipis, treehouses, tents, yurts, plastic, and others in terms of Accommodation. Cabins are expected to dominate the global glamping market in the forecast period as compared to others. This can be due to travelers' increasing desire to be a part of an immersive experience without sacrificing luxuries, which has inspired campers who stay in comfortable accommodations such as cabins and pods.
On the other side, the tents accommodation type segment is expected to be the second-largest and fastest-growing segment over the forecast period. Tents, which represent the typical camping style, provide outstanding views thanks to their large windows, as well as a variety of amenities.
For instance, Pitchup.com, a U.K.-based company, had witnessed growth in bookings for cabins by 102% and pods by 73% in January 2018.
Glamping Market Geographical Analysis
Europe is dominating the glamping market in recent times due to the increasing number of tour operators and online glamping services along with the rising interest of consumers of all ages in the region
Europe builds the largest glamping market in recent times due to the increasing number of tour operators and online glamping services and the rising interest of consumers of all ages in the region. This can be attributed to European holidaymakers who have been attempting to give glamping a whole new face by offering people the experience of staying in a hotel while being surrounded by nature. With 8,000 campsites throughout the world, France is second only to the United States to promote glamping to its people. North America's recent camping experience and ability to fly to less popular destinations to escape overcrowding are the two most important variables. Travelers with prior experience are more likely to repeat the same activity after COVID-19.
Glamping Market Competitive Landscape
The glamping market is highly fragmented with the presence of local as well as global companies. Some of the key players contributing to the market's growth include LuxeTenten, Sawday's Canopy & Stars Ltd, Bushtec Safari, Huttopia; Wigwam Holidays Ltd, BIGHEAD glamping tents; Bond Fabrications, the Glamping Orchard; Hidden Valley; Killarney Glamping, and among others.
The major players are adopting several growth strategies such as product launches, acquisitions and collaborations, contributing to theglamping market's growth globally. The key manufacturers are following product launches as the key strategy to build revenue for the company.
Overview: The company is a designers of unique Glamping Products. The company is specialized in manufacturing, designing and building high-quality safaritents, lodges. Safari tents and other (spectacular) luxury tents are among the products offered by Luxurytents, which have already found a home on several camping grounds in the Netherlands and abroad.
Luxe Hiking Gear: The company is providing simple lightweight tipis, wood stoves, hot tents, and camp tarps, used for backpacking, hunting and camping. Wood stove tents for winter and camping and hunting includes Minipeak XL Pyramid (3P) Wood Stove Hunting Tent, Octopeak Tipi (6P) with Wood Stove Options and others
The global glampingmarket report would provide access to an approx: 77 market data table, 74 figures and 201 pages.
Target Audience 2022
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