Global Probiotic Drinks Market - 2023-2030

Market Overview

The Global Probiotic Drinks Market US$ 12.3 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 20.3 billion by 2030. The market is growing at a CAGR of 6.5% during the forecast period 2023-2030.

Probiotic drinks are typically made by fermenting various probiotic ingredients, such as milk, water, or plant-based alternatives, with specific strains of bacteria or yeast. The fermentation process allows the beneficial microorganisms to multiply and thrive in the beverage. They can help restore and maintain a healthy balance of gut bacteria, support digestion and nutrient absorption, strengthen the immune system, and promote overall gut health.

Some strains of probiotics may also have specific benefits, such as alleviating symptoms of lactose intolerance or preventing antibiotic-associated diarrhea. Consumers are increasingly looking for functional beverages that offer health benefits beyond basic hydration. Probiotic drinks fit this category perfectly and boost the probiotic drinks market growth. are some shelf-stable probiotics which can maintain their viability and effectiveness at room temperature without the need for refrigeration which boosts their market growth.

Market Dynamics

Increasing Number of People Having Acidity and Indigestion is Driving the Market Growth of Probiotic Drinks

Probiotic drinks can help restore the balance of gut bacteria and improve gut function, including aiding in the digestion and absorption of nutrients. Imbalances in the gut microbiota, such as an overgrowth of harmful bacteria or a reduction in beneficial bacteria, can contribute to digestive issues like acidity and indigestion. 20-30% of the Indian population suffer from GERD symptoms. Likewise, an estimated 1 in every 5 American adults suffers from GERD. Probiotic supplements contain live cultures that can colonize the gut and help restore the balance of the microbiota. Hence, the increasing number of people experiencing acidity and indigestion issues has indeed contributed to the growth of the probiotic drinks market.

The Variability in Strain Efficacy of Probiotics Can Hamper the Growth of the Probiotic Drinks Market

The variability in strain efficacy can lead to confusion among consumers. Different probiotic strains have distinct properties, mechanisms of action, and health benefits. However, consumers may not be well-informed about these differences and may struggle to understand which strains are most suitable for their specific health concerns. This lack of clarity can deter consumers from making confident purchasing decisions and may even lead to skepticism about the effectiveness of probiotic drinks. Hence, the variability in strain efficacy of probiotics can indeed be a restraint for the market growth of probiotic drinks.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global probiotic drinks market is segmented based on product type, flavor, distribution channel, and region.

Probiotic Strains in Dairy-based Probiotic Drinks

In 2022, based on product, dairy-based probiotic drinks segment held the highest share in the probiotic drinks market. Dairy-based products, such as yogurt and kefir, have a long history of being associated with probiotics. These products have been consumed for centuries in various cultures, and their probiotic properties are well-known. Dairy-based probiotic drinks often contain specific strains of bacteria that are well-studied and have documented health benefits. Some strains, like Lactobacillus acidophilus and Bifidobacterium lactis, have been extensively researched for their potential positive effects on gut health. Hence, the probiotic strains in dairy-based probiotic drinks have led to the highest share in the probiotic drinks market.

Geographical Analysis

The Health and Wellness Trend in North America Region

There has been a growing awareness among consumers in North America about the potential health benefits of probiotics. This increased awareness has led to a higher demand for probiotic products, including probiotic drinks. For instance, by May 2020, about 22% of Americans use some form of probiotic. North America has experienced a surge in health and wellness consciousness in recent years. Probiotic drinks, with their potential digestive and gut health benefits, align well with these trends, driving consumer interest and demand. Hence, the health and wellness trends are driving the market growth of the probiotic drinks market.

Competitive Landscape

The major global players in the market include: GCMMF (Amul), Bio-K Plus International, Fonterra Co-op Group Ltd, Groupe Danone SA, Grupo Lala, Harmless Harvest, Lifeway, PepsiCo Inc. (Kevita Inc.), Arla Foods amba, and Yakult

Why Purchase the Report?

• To visualize the global probiotic drinks market segmentation based on product type, flavor, distribution channel, and region as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Probiotic Drinks market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Probiotic Drinks Market Report Would Provide Approximately 61 Tables, 58 Figures and 102 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies