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1021275

Global Craft Soda Market - 2021-2028

Published: | DataM Intelligence | 180 Pages | Delivery time: 2 business days

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Global Craft Soda Market - 2021-2028
Published: July 30, 2021
DataM Intelligence
Content info: 180 Pages
Delivery time: 2 business days
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  • Description
  • Table of Contents
Description

Market Overview:

Craft soda is mainly defined as being manufactured in smaller batches with more natural ingredients and less artificial additives as well as mainly sold locally. The nostalgic taste and appeal of craft soda are generated from the production method of old times when preservatives and artificial flavoring did not exist. The focus of craft soda production is on local small batch production, where the quality of the product came first and foremost. Many beverage companies are adhering to a small batch mentality, creating an exclusive recipe with intentional ingredients, flavor profiles, and packaging. Not only just the small, independent brands such as Virgil's or Bruce Cost Ginger Ale adding to the ever-increasing selections of craft soda in the marketplace, but international giants such as Pepsi have introduced their own lines of specialty craft sodas. Craft soda's many recipes contain various ingredients from the lemon peel or lime rind to other highly aromatic ingredients such as hops, cola nut or different herbal and floral elements. The global craft soda market valued USD XX million in 2020 and is estimated to reach USD XX million by 2028, growing at a CAGR of XX%

Market Dynamics: Growing health awareness is driving the craft soda market

Growing trend of health awareness, demand for natural and fresh food & beverages instead of processed food products and consumer awareness regarding the negative effect of processed soda products with chemical additives is driving the growth of the craft soda market which is more inclined towards the use of natural ingredients. With conventional colas and other soft drinks under attack by nutritionists, craft soft drinks also called artisanal, specialty or small-batch soda are capturing market share by promoting premium and natural ingredients, original flavors, limited stocks, unusual packaging or beverage's local roots. The competition is such that soda giants such as Coca-Cola and Pepsico have created their own portfolios to compete right along with the smaller players. For instance, PepsiCo began selling bottles of Caleb's Kola in 2016, as well as Dewshine from Mtn. Dew, which is a clear version of its popular namesake. According to the industry experts, even if craft sodas represent a fairly small share of the global soft drinks market, mainly present in North America and Europe, but have grown at triple-digit growth for the past years. And it is expected that craft sodas will represent a solid ten to fifteen percent of the total soda market in the coming years.

But, the high cost of craft soda and limited production speed is hindering the market growth. Craft sodas can cost three times as much as a conventional soda and they are available in four-packs, rather than six- or 12-packs. For example, a four-pack of 12-ounce glass bottles of Dry Sparkling, a juniper-flavored soda, costs USD 5.99, yet contains less soda than a regular carbonated beverage.

Market Segmentation: Organic segment is the dominating type segment, due to growing health awareness

In terms of product type, organic craft soda held the largest share in the global craft soda market in 2020 and is expected to grow at a CAGR of XX% during the forecast period. Organic craft soda is mainly brewed in small batches and contains natural ingredients, along with natural sweeteners such as pure cane sugar, stevia, and honey and mainly focused on quality rather than quantity. Increasing health concerns and desire for better quality beverages is driving the segment of organic craft soda.

On the basis of target consumers, the young adult have the largest share in the craft soda market in 2020 and is expected to grow at a CAGR of XX% during the forecast period. Clean labels and organic source of production is driving the young adult's demand as they prefer healthy beverages rather than alcohol and soft drinks. Shifting customer choices from sugared drinks to zero-calories or low-sugar drinks and perception of craft sofa as a substitute for alcoholic drinks is boosting the market growth.

Geographical Penetration: North America is the largest market in craft soda market

North America is the largest market for craft soda, with nearly XX% of the global sales revenue in 2020, due to the presence of a number of small and large craft soda manufacturers, the trend of consumption of nutritional beverages and negative campaign as well as growing awareness of the adverse effect of alcohol and soft drinks. Some of the leading craft brands are publicly traded in USA are Seattle-based Jones Soda and Los Angeles-based Reed's to small-batch producers such as Brooklyn Soda of New York, Dry Sparkling of Seattle, Cool Mountain Beverages in suburban Chicago, Real Sugar Soda in the Dallas area and Cannonborough Beverage in Charleston, S.C. The increasing demand for these soda products also forced the industry giants such as Coca-Cola and Pepsi to have craft soda lines in their beverage portfolios. Europe is the second-largest market with a share of XX% in 2020 and is expected to grow rapidly due to growing demand for self-made craft soda in restaurants & bars, growing experimentation in making new flavored soda drinks and health awareness.

Competitive Landscape: Growing product innovation is making the market more competitive

In craft soda market, product diversity is a necessary factor that is driving research & development activities. Demanding consumers long with changing customer behavior is creating the need for new product development and product augmentation. The manufacturers are competing among themselves in terms of product portfolio expansion and innovation. The leading market players of global craft soda market are Brix Soda Co., Jones Soda Co., Reed's Inc., Boylan Bottling Co., Appalachian Brewing Co., SIPP eco beverage co., Crooked Beverage Co., Bruce Cost Ginger Ale., The Original Craft Soda Company, Boylan Bottling Co. and others

Recent Developments:

  • In February 2021, Jones Soda Co. has introduced its first mass-market variety 12-packs, as well as a rotating series of special flavors that will change every six months. Both line extensions are available in retail distribution channels throughout the United States
  • On April 2, 2021, Virgil's, a brand of Reed's Inc., declared the return of its original Virgil's Handcrafted Dr. Better. The limited-edition all-natural soda is made with premium natural ingredients, including tart cherry, sweet raspberry and spicy cinnamon, and caffeine
  • On November 30 2020, Reed's has launched a limited-edition "Ginger All the Way" box packed with different types of Reed's new and best-selling products from 2020

COVID-19 Impact: Pandemic had a positive impact on global craft soda market

The Covid-19 pandemic and the resultant long-drawn-out global lockdown severely impacted the restaurant and bars market globally which has affected the craft soda market up to some extent, but overall craft soda market was positively affected. Throughout the COVID-19 pandemic, people have considerably changed drinking habits, changing places of consumption from bars and restaurants to home. Out of growing importance on health and immunity, many consumers have preferred craft soda with nutritional value compared to alcoholic beverages and soft drinks. The customers who missed the interesting and unpredictable varieties of food and drink found in bars and restaurants have become familiar with receiving regular selection boxes full of exotic snacks and exotic beverages during the lockdown. For instance, According to industry experts, this trend may have been the reason for Cracker Drinks Co's CRAFTED mango and passion fruit juice drink was chosen as a craft mixer for the Craft Gin Club's July box. COVID-19 pandemic has made consumers think far more carefully about their health. That's why it is expected that, beyond the corona virus-fuelled surge in demand for vitamin-rich juices and craft sodas, the continuing consumer demand for healthier, less-artificial beverages will grow further.

Why Purchase the Report?

  • Understand the current market scenario and viability of global craft soda over the forecast period
  • Visualize the composition of the global craft soda market in terms of type, target consumer and flavor to identify major players, growth potential, and market strategies
  • Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
  • Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
  • Excel data sheet with valuable data points of the global craft soda market - Regional and Country level segmentation
  • Product mapping in excel for the key products of all major market players
  • Market Share Analysis covering business revenues ($) and revenue share (%) of key market players

Target Audience:

  • Craft soda manufacturers
  • Beverage Vendors
  • Restaurants & Bars
  • Industry Investors/Investment Bankers
Table of Contents
Product Code: DMFB3704

Table of Contents

1. Global Craft Soda Market -Scope and Methodology

  • 1.1. Research Methodology
  • 1.2. Scope of the Market

2. Global Craft Soda Market -Key Trends and Developments

3. Global Craft Soda Market - Executive Summary

  • 3.1. Market Snippet by Type
  • 3.2. Market Snippet by Target Consumer
  • 3.3. Market Snippet by Flavor

4. Global Craft Soda Market - Market Dynamics

  • 4.1. Market impacting factors
    • 4.1.1. Drivers
      • 4.1.1.1. Shifting trend and demand towards healthy beverages
    • 4.1.2. Restraints
      • 4.1.2.1. YYYY
    • 4.1.3. Opportunities
  • 4.2. Impact analysis

5. Global Craft Soda Market - Industry Analysis

  • 5.1. Porter's five forces analysis
  • 5.2. Supply chain analysis
  • 5.3. Pricing analysis
  • 5.4. Patent Analysis
  • 5.5. Regulatory Analysis

6. Global Craft Soda Market - COVID-19 Analysis

  • 6.1. Porter's five forces analysis
    • 6.1.1. Before COVID-19 Market Scenario
    • 6.1.2. Present COVID-19 Market Scenario
    • 6.1.3. After COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid Covid-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives

7. Global Craft Soda Market - By Type

  • 7.1. Introduction
    • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Type segment
    • 7.1.2. Market attractiveness index, By Type segment
  • 7.2. Conventional*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 7.3. Organic

8. Global Craft Soda Market - By Target Consumer

  • 8.1. Introduction
    • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Target Consumer Segment
    • 8.1.2. Market attractiveness index, By Target Consumer Segment
  • 8.2. Teenagers*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 8.3. Young Adults
  • 8.4. Middle-Aged Adults

9. Global Craft Soda Market - By Flavor

  • 9.1. Introduction
    • 9.1.1. Market size analysis, and y-o-y growth analysis (%), By Flavor Segment
    • 9.1.2. Market attractiveness index, By Flavor Segment
  • 9.2. Rootbeer *
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 9.3. Lemon
  • 9.4. Orange
  • 9.5. Ginger
  • 9.6. Cane
  • 9.7. Cherry
  • 9.8. Coconut
  • 9.9. Others

10. Global Craft Soda Market - By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key region-specific dynamics
    • 10.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Target Consumer
    • 10.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Flavor
    • 10.2.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. South America
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Target Consumer
    • 10.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Flavor
    • 10.3.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 10.3.6.1. Brazil
      • 10.3.6.2. Argentina
      • 10.3.6.3. Rest of South America
  • 10.4. Europe
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Target Consumer
    • 10.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Flavor
    • 10.4.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 10.4.6.1. Germany
      • 10.4.6.2. U.K.
      • 10.4.6.3. France
      • 10.4.6.4. Italy
      • 10.4.6.5. Rest of Europe
  • 10.5. Asia Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Target Consumer
    • 10.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Flavor
    • 10.5.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. New Zealand
      • 10.5.6.6. Rest of Asia Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Target Consumer
    • 10.6.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Flavor

11. Global Craft Soda Market - Competitive Landscape

  • 11.1. Competitive scenario
  • 11.2. Competitor strategy analysis
  • 11.3. Market positioning/share analysis
  • 11.4. Mergers and acquisitions analysis

12. Company Profiles

  • 12.1. Brix Soda Co.*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Key Highlights
    • 12.1.4. Financial Overview
  • 12.2. Jones Soda Co.
  • 12.3. Reed's Inc.
  • 12.4. Boylan Bottling Co.
  • 12.5. Appalachian Brewing Co.
  • 12.6. SIPP eco beverage co.
  • 12.7. Crooked Beverage Co.
  • 12.8. Bruce Cost Ginger Ale.
  • 12.9. The Original Craft Soda Company
  • 12.10. Boylan Bottling Co.
  • List not Exhaustive*

13. Global Craft Soda Market - Premium Insights

14. Global Craft Soda Market - DataM

  • 14.1. Appendix
  • 14.2. About us and services
  • 14.3. Contact us