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PUBLISHER: DataM Intelligence | PRODUCT CODE: 1021278

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PUBLISHER: DataM Intelligence | PRODUCT CODE: 1021278

Global Breakfast Food Market - 2021-2028

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Market Overview:

Breakfast food refers to the first meal of the day and is often considered as the vital part of human nutrition. It provides the essential nutrition and glucose required to the body, required for breaking the overnight fating period. Most common breakfast foods include cereals, eggs, toasts, breads and pancakes among others. The list of breakfast foods widely vary across the world based on traditional eating habits, nutrition requirement, and several other socio-economic factors. For instance, noodles and momos are the major breakfast foods in South East Asian countries, whereas cereals are largely consumed in Americas and Europe regions. However, globalization has promoted processed foods such as bakery products and instant cereals, thus leading to considerable scope in the global breakfast foods market. The global breakfast food market valued USD XX million in 2020 and is estimated to reach USD XX million by 2028, growing at a CAGR of XX%

Market Dynamics: Awareness towards role of breakfast in overall nutrition is driving the market growth

Increasing health awareness and pressure of maintaining a healthy diet among consumers globally is making them increasingly prefer highly nutritious quick breakfast foods and ready-to-eat food products. Because of this, there is an increase in the number of fitness enthusiasts who are attracted to healthy foods, such as cereals and snack bars, on a regular basis is driving the growth of the market during the forecast period. For instance, the growing breakfast cereals market in India, particularly in urban areas, has forced Nestle to enter into this segment in 2018. Nestle India launched breakfast cereals in India that year, a market that is dominated by Kellogg's, PepsiCo and homegrown Bagrry's in the country. The clean label and chemical and synthetic additive-free food movements are having a tremendous impact on new product offerings in the breakfast industry. For example, between 2012 and 2016, the breakfast cereal category has experienced an 81.2 percent average year-wise increase in ethical claims for global product launches. Additionally, due to time constraints and busy life, many employees all around the world depend on ready-to-eat products or restaurants for breakfast. According to Institute of Food Technologists (IFT), nearly 33% of the Americans aged between 18-34 consume their daily breakfast while travel. Lighter alternatives, from meal replacement shakes to nutrition bars, continue to be popular for home-prepared breakfasts eaten on the go, while sandwiches and burritos-typically comprise of eggs, cheese, bacon, sausage or ham-are preferred for "dashboard dining" meals purchased during the breakfast among many Western countries.

However, too much promotion without quality and nutritional value of products dampens the brand value of the company among consumers, which decreases the demand for such products, especially in the case of breakfast cereal such as corn flakes. Along with this factor, the high cost of some of the breakfast products restrains the market growth as well as market expansion to vast rural areas of Asia-Pacific developing countries.

Market Segmentation: Breakfast cereals & bars segment is the dominating type

In terms of type, the global breakfast food market is dominated by the breakfast cereals & bars segment with market share of XX% in 2020. Cereals are the main breakfast for many who have a busy lifestyle as it is easy and takes less time to prepare. But, research studies find out that cereal sales have been stagnant for years, with millennials shifting toward more portable breakfast selections and away from center store products which are overly processed. Still, cereal is a category boasting substantial household penetration and innovation, both in format, formulation and flavor. Ready to eat products are expected to witness the highest growth rate in the forecast period, due to increasing innovation in the product category by mainly focusing on local food habits. For instance, in India, local food vendors have introduced ready-to-eat common Indian food products such as Idli, Poha and Uthepam.

On the basis of distribution channels, the global breakfast food market is dominated by supermarkets with market share of XX% in 2020. Yet, the online retailers segment is expected to acquire the highest growth rate, due to changing consumer shopping habits.

Geographical Penetration: North America is the largest market in breakfast food market

North America is the largest market for breakfast food, with nearly XX% of the global sales revenue in 2020, due to the presence of leading market players, the long habit of consuming cereal as a breakfast food and consumption patterns. But, at present, in North America, the breakfast cereal industry stands at a crossroads. The introduction of Greek yogurt and protein bars is an indication of market flux and consumer preference. For instance, diet cereal brands such as Special K are extending their brands to breakfast bars. And Quaker promotes breakfast bars, rolled oats and steel-cut oats that now require 30 minutes to cook. In 2018, Kellogg, the second-largest producer of cold cereal followed by General Mills, reported breakfast cereal sales decreasing by 5%, continuing the downward trend, which shows the shift of consumer preference from cereals to other ready-to-eat foods. Now, even food service vendors such as McDonald's are also entering into the breakfast food market by promoting its campaign of "breakfast all day". Asia-Pacific is expected to have a high growth rate in the forecast period, due to increment in disposable income, growing urbanization and entering of leading international market players.

Competitive Landscape: Growing product introduction is making the market more competitive

Key players of breakfast food market are investing in physical retail promotions as well as introducing new flavored and local ready to eat products. Additionally, key brands are focusing on mergers and acquisitions as their key strategy to achieve consolidation, coupled with optimization of their product offerings. Most of the leading Breakfast Food companies include The Kellogg Company, General Mills, Inc., The Kraft Heinz Company, Nestle S.A., Britannia Inc., Campbell Soup Company, Bob's Red Mill Natural Foods, Mondelez International, Inc., Quaker Oats Company, PepsiCo Inc. and others.

Recent Developments:

  • PepsiCo's net sale increased 20.5% in the second quarter of 2021, due to increased consumer mobility, increasing demand for the company's iconic beverages at restaurants, events and other channels relating to on-the-go lifestyles.
  • On 15 July, 2021, The Good Crisp Company, a brand known for canister chips products, has introduced Cheese Balls, which provide immune-boosting properties.
  • On 8 July, 2021, global snacking company is increasing its McVitie's V.I.Bs biscuit range with the introduction of a new chocolate cherry flavored biscuit.

COVID-19 Impact: Pandemic had a positive impact on global breakfast food market

The COVID-19 pandemic has significantly disrupted the eating habits and preferences of population across the globe. Consumers turned towards nutritious foods that improve immune system. Also factors such as weight management, digestive health and cognitive health gained interest, resulting in traction for food products labelled towards these concerns. Breakfast foods is the most affected segment with this trend, in that healthy, affordable and easily digestible breakfast foods witnessed several new product launches in 2020. The market is likely to add large number of new consumers in near time owing to this rising awareness towards breakfast foods

However, the pandemic has had a negative impact on the market in 2020, which is evident from the lowered sales of most of the leading market players. The lockdowns imposed and closure of food service outlets is the major factor attributable to the lower sales volume. However, this decline is offset to some extent by increase from domestic demand and addition of new consumers to the market. Online retail is the latest trend in the global market with high double-digit growth rate in sales and is further boosted by the shift of consumer purchasing preferences during the pandemic

Why Purchase the Report?

  • Understand the current market scenario and viability of global breakfast food over the forecast period
  • Visualize the composition of the global breakfast food market in terms of type and distribution channel to identify major players, growth potential, and market strategies
  • Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
  • Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
  • Excel data sheet with valuable data points of the global breakfast food market - Regional and Country level segmentation
  • Product mapping in excel for the key products of all major market players
  • Market Share Analysis covering business revenues ($) and revenue share (%) of key market players

Target Audience:

  • Food Processing Companies
  • Food Service Industry
  • Food Retail Corporations
  • Industry Investors/Investment Bankers
Product Code: DMFB3703

Table of Contents

1. Global Breakfast Food Market -Scope and Methodology

  • 1.1. Research Methodology
  • 1.2. Scope of the Market

2. Global Breakfast Food Market -Key Trends and Developments

3. Global Breakfast Food Market - Executive Summary

  • 3.1. Market Snippet by Type
  • 3.2. Market Snippet by Distribution Channel

4. Global Breakfast Food Market - Market Dynamics

  • 4.1. Market impacting factors
    • 4.1.1. Drivers
      • Busy life schedule and health awareness
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
  • 4.2. Impact analysis

5. Global Breakfast Food Market - Industry Analysis

  • 5.1. Porter's five forces analysis
  • 5.2. Supply chain analysis
  • 5.3. Pricing analysis
  • 5.4. Patent Analysis
  • 5.5. Regulatory Analysis

6. Global Breakfast Food Market - COVID-19 Analysis

  • 6.1. Porter's five forces analysis
    • 6.1.1. Before COVID-19 Market Scenario
    • 6.1.2. Present COVID-19 Market Scenario
    • 6.1.3. After COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid Covid-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives

7. Global Breakfast Food Market - By Type

  • 7.1. Introduction
    • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Type segment
    • 7.1.2. Market attractiveness index, By Type segment
  • 7.2. Breakfast Cereals & Bars*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 7.3. Beverages
  • 7.4. Bakery Products
  • 7.5. Ready-To-Eat Meals
  • 7.6. Yogurts
  • 7.7. Others

8. Global Breakfast Food Market - By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
    • 8.1.2. Market attractiveness index, By Distribution Channel Segment
  • 8.2. Supermarkets*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 8.3. Convenience Stores
  • 8.4. Fast Food Restaurants
  • 8.5. Online Retailers
  • 8.6. Others

9. Global Breakfast Food Market - By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key region-specific dynamics
    • 9.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • U.S.
      • Canada
      • Mexico
  • 9.3. South America
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • Brazil
      • Argentina
      • Rest of South America
  • 9.4. Europe
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • Germany
      • U.K.
      • France
      • Italy
      • Rest of Europe
  • 9.5. Asia Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • China
      • India
      • Japan
      • Australia
      • Rest of Asia Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

10. Global Breakfast Food Market - Competitive Landscape

  • 10.1. Competitive scenario
  • 10.2. Competitor strategy analysis
  • 10.3. Market positioning/share analysis
  • 10.4. Mergers and acquisitions analysis

11. Company Profiles

  • 11.1. The Kellogg Company*
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Key Highlights
    • 11.1.4. Financial Overview
  • 11.2. General Mills, Inc.
  • 11.3. The Kraft Heinz Company
  • 11.4. Nestle S.A.
  • 11.5. Britannia Inc.
  • 11.6. Campbell Soup Company
  • 11.7. Bob's Red Mill Natural Foods
  • 11.8. Mondelez International, Inc.
  • 11.9. Quaker Oats Company
  • 11.10. PepsiCo Inc.
  • List not Exhaustive*

12. Global Breakfast Food Market - Premium Insights

13. Global Breakfast Food Market - DataM

  • 13.1. Appendix
  • 13.2. About us and services
  • 13.3. Contact us
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Jeroen Van Heghe

Manager - EMEA



Christine Sirois

Manager - Americas


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