Market Research Report
Global Amla Extracts Market - 2021-2028
|Global Amla Extracts Market - 2021-2028|
Published: July 30, 2021
Content info: 180 Pages
Delivery time: 2 business days
Amla, commonly known as Indian gooseberry is a subtropical fruit native to India. For several decades, amla has stayed as an important ingredient in the ancient medicine like Ayurveda, Unnani and Siddha. The health benefits provided by amla has made its way into the mainstream organic products market. Some of the health benefits provided by amla include improvement in resistance to fight against cold and flu, weight management and its anti-inflammatory properties helps in the healing of ulcers, muscle and joint pain. In addition to these, it is also considered as a natural blood purifier, which maintains the level of iron and hemoglobin in the blood. Moreover, additional benefits like improvement in skin texture and pigment, along with its key role in hair growth is propelling the demand of amla in variety of cosmetic products. The global amla extracts market valued USD XX million in 2020 and is estimated to reach USD XX million by 2028, growing at a CAGR of XX%
The consumption of amla on a regular basis has several health benefits. Skin rejuvenation, improved eyesight, immune system strengthening, and blood sugar regulation are just a few of the benefits. The anti-inflammatory properties of amla extract are also well-known. Its high vitamin C content makes it effective against bacterial and viral infections such as colds and coughs. Many countries like United States, where majority of people are deficient of vitamin C are turning towards amla derived products, in order to balance their immune system. Moreover, amla can also act as an antioxidant, inhibiting the growth of cancer cells. Food and dietary supplement firms are cashing in on this trend by introducing amla-extract-based products.
Rising demand for various amla extract-based products such as juices, candies, capsules, pickles, shampoos, conditioners, and hair oils among others is anticipated to drive the market. The extract is a rich source of vitamin C and carotene and as a result, it can be used for the treatment of various skin and hair problems such as acne, skin pigmentation, scars, hair fall, dandruff, dry hair, and scalp infection among others. It is found useful for the prevention and treatment of cancer and is considered useful for stress management and mental health. Such diverse applications are anticipated to create growth opportunities for the market in the near future.
Amla has been in the ancient medicinal practice for decades, but recently due to the rising awareness in people regarding benefits of herbal extracts, has helped amla gain a position in the herbal pharmaceutical industry. Its efficiency in treating cold has made amla extract a good replacement for cough syrups. Also, amla is an excellent iron absorbent as amla is high in vitamin C, also known as ascorbic acid, which helps to prevent iron deficiency. Thus, amla is considered as a best source for treating anemia. Along with its efficiency in treatment of anemia, it also helps in cleaning the hemoglobin which helps in the betterment of skin texture and other infections. Moreover, amla is also considered as an important source in weight management and amla juice along with honey has become a common trend among people who are looking for weight loss solutions. All these factors have led to the increased demand of amla in the pharmaceutical industry.
Food and beverage generated a revenue of USD XX million in 2020. Rise in product innovation to cater to changing consumer demand is anticipated to fuel the growth. Increasing population coupled with demand for healthy products is expected to further drive growth. Companies such as Patanjali Ayurved is one of the largest consumer goods providers of various products such as Amla Aloe-Vera Juice with Litchi Flavor, Amla Amrit, Amla Candy, Amla Chatpata Candy, Amla Churna, Natural Amla Juice, Amla Murabba, Amla Pickle, Amla Aloe-Vera with Wheatgrass Juice, Arjun Amla Juice, Giloy Amla Juice, Divya Amla Rasayan, and Karela Amla Juice.
North America is the major shareholder of the global amla extracts market, with United States being the major contributor to the market growth. The high demand for natural sources of vitamin C, due to rising concerns regarding immune system, has led to the huge market growth in the country. According to National Nutrition Survey, about 21 million Americans suffer from severe vitamin C deficiency, 66 million may develop vitamin C deficiency as a result of their health habits and disease status, and only about 30 million Americans have optimum vitamin C levels 100 micromole per liter. Thus, intake of products being rich source vitamin C like amla extracts has been recommended by various health nutritionists in the country. According to Tridge, a digital platform providing import & export data, United States was the largest importer of amla, with its share being 36.49% of the total production and import value reaching $706.16M.
In 2020, Asia Pacific held the market share of about XX%. Countries such as India and Japan among others drive the regional demand owing to increasing adaptation in various product applications. Rising consumer awareness regarding the consumption of nutrients and proteins is anticipated to further fuel regional growth. Bio actives, Patanjali Ayurved, Khadi Naturals, and Arjuna Natural Extracts Ltd. are some of the dominant players in the region. Dabur recently launched Amla Plus under its brand Real Wellnezz. The product contains 100 percent amla juice content with no added colors, preservatives, and flavors.
Europe is expected to expand at the fastest CAGR of XX% over the forecast period. Factors such as increasing awareness regarding protein supplementation, demand from the personal care industry, and changing consumer lifestyle are anticipated to fuel the regional demand. Consumer willingness to spend more money on protein supplementation owing to increased disposable income is anticipated to further drive the growth. Companies are launching new products to cater to the rising demand. For instance, In 2017, Arjuna Natural Extracts Ltd. launched Tri-Low free-flowing powder for capsules, tablets, and other applications which helps balance the triglycerides and lipoproteins. Sabinsa Europe GmbH introduced Saberry amla powder extract.
The global amla extracts market is highly fragmented with large number of players shifting towards herbal products. Some of these companies include Sabinsa Corporation, Patanjali Ayurveda, Herbo Nutra, Biomax, Taiyo international (SunAmla), Arjuna Natural Extracts Ltd, NutraGenesis, Archerchem, Ambe phytoextracts pvt.Ltd. and Bhumi Amla. These companies have strategized their game play based on the emerging trends on adoption of organic lifestyle. The companies engage in strategic initiatives such as product launches. For instance, Bio Active Japan launched amla juice concentrate. Khadi Naturals launched herbal hair powder which works as cleanser and conditioner and helps prevent hair fall and dandruff. As part of its Real Wellnezz brand, Dabur India has launched its own version called Amla Plus, in 2017. The juice is the brand's second product, following the Jamun version, which includes mainly Amla pulp mixed with Apple juice and no preservatives.
The sales of amla extract products grew significantly as a result of outbreak of covid-19 pandemic. As the pandemic tested the immune system of people, the demand for amla extract products grew, as amla has been proved to improve immune system. The products stored in the inventories were sold quickly as people started stockpiling products, even though the production volume after that was significantly affected due to reduced work force and most of the production houses being shut down for indefinite period of time. The sales of amla extract products especially grew in countries like India and United States, which were badly impacted by the pandemic.