Global Microgreens Market - 2023-2030

Overview

Global Microgreens Market reached US$ 1.7 billion in 2022 and is expected to reach US$ 4.5 billion by 2030, growing with a CAGR of 13.1% during the forecast period 2023-2030.

The increasing focus on health and wellness is increasing consumer demand for nutrient-dense foods. Microgreens, having concentrated nutrients and health benefits, have gained popularity as a superfood preference among fitness-conscious consumers. Compost-grown broccoli microgreens have 1.15 and 2.32 times more minerals, like phosphorus, potassium, magnesium, manganese, zinc, iron, calcium, sodium and copper, compared to their mature counterpart.

Microgreens' vibrant colors, unique flavors and delicate appearance make them ideal for enhancing the visual appeal and taste of dishes. The culinary industry has embraced microgreens to create visually stunning and innovative food presentations.

Market Dynamics

Increasing Adoption of Advanced Growth Mediums Such as Hydroponics and Aeroponics

Hydroponics and aeroponics enable year-round cultivation of microgreens, regardless of external weather conditions. This continuous production ensures a steady supply of fresh microgreens, meeting the consistent demand from consumers and food service establishments.

Hydroponics and aeroponics promote faster growth rates and higher crop yields compared to conventional soil-based methods. This increased productivity benefits growers by maximizing their output within a limited space. According to a study published by V.Chandrshekaran, founder of a hydroponic technology firm, in soil-based agriculture, the average annual yield of lettuce per acre was 9-10 tonnes, while in hydroponics agriculture, it was 300-400 tonnes.

Rise in Spending on Premium Food Products

Microgreens offer excessive flavors and a wide range of taste profiles, from peppery to nutty to tangy. Cooks and food lovers recognize the culinary versatility of microgreens, using them to elevate the taste and appearance of dishes. Nearly 51% of the chefs predict that microgreens are a raging trend in eateries. The premium taste and culinary appeal of microgreens attract consumers seeking exceptional dining experiences.

Microgreens come in a wide range of plant types, some of which are exotic and not commonly found in traditional salads or dishes. Consumers seeking novelty and unique food experiences are drawn to the diverse selection of microgreens available, driving demand for premium varieties. According to a report published by the Department of Food Science and Human Nutrition, Colorado State University, USA, on average one-half of respondents (50.5%) consumed microgreens 1-2 times per week and stored them 6 days or less (80.3%) before consumption.

Short Shelf Life

Microgreens have a short shelf life lasting only a few days under proper storage conditions. For instance, At 4°C (39°F), the shelf life for some microgreens are 14-21 days but when the temperature is increased to 6°C (11°F) and the shelf life is reduced by 50%. This short shelf life poses a challenging situation for distribution as it requires efficient and timely supply chain management to ensure freshness.

Consumers may be hesitant to purchase microgreens if they won't be able to use microgreens before they spoil. The perceived risk of wasting money on a product with such a short freshness window might discourage some potential buyers.

COVID-19 Impact Analysis

During the pandemic, people became more health-conscious which drives demand for nutritious and immune-boosting foods. Microgreens, considered for their high nutritional content, were preferable by consumers looking to incorporate more healthful options into their diets.

However, the microgreens market faced supply chain disruptions due to transportation restrictions and labor shortages during the pandemic. For instance, the total production of broccoli in 2020 totaled 15.8 million cwt, down 5% from 2019. The area harvested, at 100,300 acres, was also down 4% from 2019.

Segment Analysis

The global microgreens market is segmented based on type, farm, growth medium, end-user, distribution channel and region.

Rising Demand For Brassicaceae for Different Culinary Application

The Brassicaceae family includes various microgreens varieties, like broccoli, radish, arugula, mustard and lettuce. Every variety provides distinct flavors, colors and textures, imparting a diverse selection for consumers and chefs. According to FAO, the total amount of lettuce produced in China was 14.36 million tons in 2021.

Brassicaceae microgreens are versatile in various culinary applications. They can be used as a garnish, added to salads, sandwiches and wraps or incorporated into a wide range of dishes to enhance their flavor and visual appeal. Consumers are increasingly seeking unique and premium food experiences and Brassicaceae microgreens offer just that. Their distinct flavors and attractive appearance appeal to adventurous eaters and food enthusiasts, driving demand for these microgreens.

Geographical Analysis

Asia-Pacific's Growing Urbanization

The growing urbanization in the region has led to increased demand for fresh, healthy and locally produced foods, including microgreens. In February 2023, An entrepreneur from Uzbekistan established the production of microgreens in the basement of a multi-story block. He supplies the products to local cafes, restaurants and supermarkets.

The popularity of urban agriculture and rooftop farming has been on the rise in the Asia Pacific region. Microgreens' quick growth cycle and suitability for indoor cultivation make them ideal choices for urban farming initiatives. In India, Chennai Entrepreneur earns INR 80K per month from microgreens with only a 10*10 room.

Competitive Landscape

The major global players include: Fresh Origins, SAKATA, Farmbox Greens, AeroFarms LLC, Living Earth Farms, Metro Microgreens, Chef's Garden Inc, Gotham Greens, 2BFresh and GoodLeaf Farms.

Why Purchase the Report?

• To visualize the global microgreens market segmentation based on type, farm, growth medium, end-user, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of microgreens market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global microgreens market report would provide approximately 77 tables, 86 figures and 181 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies