Global Oats Market - 2023-2030

Market Overview

The Global Oats Market reached US$ 6.5 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 100 billion by 2030. The market is expected to exhibit a CAGR of 5.5% during the forecast period 2023-2030.

Oats, derived from the Avena sativa plant, come in various forms, such as whole oats, rolled oats, and steel-cut oats, providing versatility for manufacturers. Oats are rich in fiber, protein, and nutrients, making them popular among health-conscious consumers. They are commonly consumed as oatmeal for breakfast but can also be used in various recipes, including baked goods, snacks, and smoothies.

The oats market is experiencing significant growth worldwide due to the rising consumer demand for healthy and nutritious food options. Factors like the increasing popularity of plant-based diets, gluten-free trends, and the convenience and versatility of oats as a breakfast staple and ingredient in various recipes drive the market. This presents opportunities for companies to innovate and expand their oat-based product offerings to cater to the growing market demand.

Market Dynamics

Growing Demand for Gluten-Free Oats Drives Expansion of Oats Market

According to the Oats Market analysis, the increasing demand for oat-based cereals, oat-based snacks, and gluten-free oats. Oat-based cereals and snacks are popular due to their nutritional benefits, convenience, and wide flavour options. They offer a healthy alternative to traditional breakfast and snack options. Additionally, the growing prevalence of gluten sensitivities and celiac disease has led to a surge in demand for gluten-free oats, as oats are naturally gluten-free.

The availability of gluten-free oats has allowed individuals with dietary restrictions to enjoy oats while adhering to their gluten-free lifestyle. This trend has significantly contributed to the growth of the oats market; as a result, the Oats Market share is increased.

Limited Awareness and Utilization of Oat Derivatives in the Oats Market Hinders Growth Potential

The oats market analysis shows that the oats market is limited awareness and utilization of oat flour, oat bran and oatmeal compared to other more commonly consumed oat-based products. While oatmeal has gained popularity as a breakfast option, oat flour and bran are relatively underutilized, which can impact the oats' market share. This can be attributed to the lack of familiarity among consumers and the limited availability of products featuring these oat derivatives.

Additionally, some consumers may find incorporating oat flour and oat bran into their regular cooking and baking routines challenging. Overcoming these barriers and promoting the versatility and benefits of these oat derivatives can help unlock their market potential and expand their consumer base.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The Global Oats Market is segmented based on type, distribution channel, and region.

Traditional Channels Remain Dominant, but Online Sales of Oats See Rapid Growth

The oats market analysis shows that distribution channels in the oats market vary and include both traditional and modern channels. Traditional media, such as grocery stores, supermarkets, and health food stores, remain dominant, accounting for around 55% of the oats market share.

However, the online sales channel has proliferated, significantly increasing in 2022. This shift is driven by changing consumer preferences, with 45% of consumers stating that they have purchased oats online at least once.

The rise of e-commerce platforms and the convenience of doorstep delivery have contributed to the online channel's success. These statistics highlight the evolving distribution landscape in the oats market and the need for a balanced approach between traditional and online channels to maximize market reach.

Geographical Analysis

Asia Pacific Oats Market Witnesses Robust Growth Driven by Health-Conscious Consumers and Changing Dietary Preferences

The Global Oats Market is segmented by region into Asia-Pacific, North America, South America, Europe, and Middle-East & Africa.

The Asia Pacific oats market has experienced significant growth in recent years, driven by various factors. According to the oats market analysis, the region accounted for a substantial share of the global oats market in 2022, with a market share of approximately 40%. The demand for oats in the Asia Pacific region has been fueled by increasing consumer awareness of the health benefits associated with oats, such as high fiber content and nutritional value.

Additionally, the region's diverse population and changing dietary preferences have contributed to the market's expansion. The rising popularity of plant-based diets and the growing demand for gluten-free products have further boosted the consumption of oats in the region. As a result, manufacturers and retailers are focusing on product innovation and expanding their oat-based product offerings to cater to the evolving consumer demands in the Asia Pacific oats market.

Competitive Landscape

The major global players include: Avena Foods Ltd, Blue Lake Milling, Glanbia Plc, Grain Millers Inc., JELU-WERK J. Ehrler GmbH & Co. KG, Lantmannen, Morning Foods, Oy Karl Fazer AB, Richardson International Ltd, and Swedish Oat Fiber AB.

Why Purchase the Report?

• To visualize the Global Oats Market segmentation based on type, distribution channel, and Region and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of oats market-level with all segments.
• The PDF report includes a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Oats Market Report Would Provide Approximately 53 Tables, 52 Figures And 195 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies