Global Acai Berry Market - 2022-2029

Market Overview:

The global acai berry market valued USD xx million in 2021 and is forecast to reach USD xx million by 2029, growing at a CAGR of xx% during the forecast period (2022-2029).

Acai berries are a grape-like fruit native to the rainforests of South America. They are harvested from acai palm trees. Acai berries have been called a superfruit, which are extremely high concentrated in anthocyanins, which help balance cholesterol levels and act as antioxidants in the body. They are rich in plant sterols helping cardioprotective benefits the organism to maintain the cells healthily. In addition, Acai is enriched with fibers and includes nutrition B1, B2, B3, vitamin E, C, calcium, zinc, potassium, proteins, and healthy fatty acids: omega 6 and omega 9. Increasing awareness of the health benefits of acai berries associated with rising usage for food enhancement in daily diets and as an antioxidant in numerous food & beverage products is the major factor driving the market.

Increasing consumer awareness regarding various health benefits associated with the consumption of acai berry boosts the market growth

The rising awareness about the health benefits of acai berry is the most important factor driving the consumers for its constant demand worldwide. There is a growing demand for acai berry for numerous health benefits such as improved cardiovascular health, aided weight loss, controlling blood pressure, and helping digestion. The constant flux of new products containing acai berry by several food and beverage companies over the past few years is a significant tendency to boost the acai berry market. In addition, the increasing trend of natural supplements in developing countries is also catalyzing the demand for acai berries. Moreover, the expanding demand for acai berries in the cosmetics and personal care industries. That cosmetics product demand creates the need for consumers for plant-based products, thus boosting the acai berry market.

However, the risk of side effects observed among consumers is a key factor that can hamper market growth during the forecast period.

Market Segmentation:

The food and beverages segment held the highest market revenue share of xx% in the year 2021

Based on the application, the food and beverages segment accounted for the largest share of more than xx% in 2021. The segment can be attributed to the rise significantly over the forecast period because of booming demand in the superfruit juice industry due to consumers changing preferences in the flavor of healthy drinks. Moreover, the consumers primarily prefer mixed juices or blended juices in which addition to trendy ingredients such as acerola and acai berries. The demand for mixed juices creates fuel for acai berries market growth.

Based on the application, the nutraceuticals segment is expected to significantly grow in the acai berry market during the forecast period. Rising awareness and a noticeable shift towards healthier alternatives are responsible for the surge in demand for acai berry nutraceuticals.

Geographical Penetration:

North America is dominating the global acai berry market in the year 2021

North America is dominating the global acai berry market in 2021 due to the region's increasing prevalence of cardiovascular diseases. As per National Center for Chronic Disease Prevention and Health Promotion, one person dies every 36 seconds in the United States from cardiovascular disease. Acai berry consists of anthocyanin that helps prevent cholesterol oxidation, which helps to plaque buildup in the arteries.

The Asia Pacific is expected to be the fastest-growing region in the global acai berry market over the forecast period. This region's growth is due to the increasing number of pharmaceutical and cosmetic industries. According to the Indian Brand Equity Foundation (IBEF), the pharmaceutical industry is the third-largest industry in India in terms of volume and accounted for around 20% of the global pharmaceutical industry in 2017.

Competitive Landscape:

The prominent players operating in the regional and global acai berry market are Energy Foods International LLC, Acai Roots, Inc., Sambazon Inc., The Berry Company, Organique International Corp., Nativo Acai, Acai Exotic, LLC, Jamba Juice Inc., Tropical Acai LLC, and Amazon Power Pty Ltd., among others. The major players adopt several growth strategies such as product launches, acquisitions, and collaborations, contributing to the global growth of the acai berry market.

For instance, in July 2019, Organique Inc. Launched its new line of acai berry products to meet the ever-growing consumer demand for quality health-boosting supplements. The new line of acai berry products is Organique Acai Choco, Organique Acai Coffee, Organique Acai Freeze-dried Capsules, Organique Acai Active, and Organique Acai Kids.

In January 2021, Sambazon, Inc. launched a new frozen Acai Bowl experience to the world in a convenient form. The packaging is made in the USA from 100% plant-based materials, mostly re-purposed scrap paper. Bowl and Film materials are individually certified ASTM compostable, including the adhesive.

COVID-19 Impact: Positive impact on the global acai berry market

The COVID-19 pandemic has hindered economies and industries in various countries due to lockdowns and business shutdowns. Food & beverages are one of the significant industries that has faced severe disruptions such as warehouse shutdowns and supply chain breaks, restraining the growth of the acai berry market. Gyms and nutrition centers had closed during the lockdown period, and people stayed at home. People focused on maintaining their health during the pandemic, and dietary control seemed the only feasible option. Due to the awareness regarding acai berry's special recovery properties and health benefits, its demand has risen significantly in the COVID-19 pandemic.