Global Frozen Pastries Market - 2022-2029

Market Overview:

The global frozen pastries market valued USD xx million in 2021 and is forecast to reach USD xx million by 2029, growing at a CAGR of xx% during the forecast period (2022-2029).

Frozen pastries are confectionery products that undergo refrigeration before preparation. They have a longer shelf-life with a rich source of nutrition and are also available in different flavors. Honey is a key ingredient used in frozen pastries as it helps extend the shelf-life of the pastries. Frozen pastries are gaining more popularity due to expanding retail channels. The especially expanding online stores enable easy access to both manufacturers and customers to sell and buy pastries. Due to a busy schedule, consumers prefer using ready-to-bake products. This range is gaining popularity amongst the working population globally. This ready-to-bake product's tendency to increase demand among consumers is expected to boost market growth.

Market Dynamics:

Rising tendency of premium frozen pastry products

Increasing demand for premium frozen pastry products has greatly influenced the popularity of specialty frozen pastries amongst consumers. Specialty frozen pastries are mostly handmade and are baked using premium quality ingredients. Premium pastry products have quality since it is affected by many factors such as the nutritional value, taste, freshness, shelf-life and attractiveness to consumers. In addition, rising disposable income and growing adoption of western culture is another major factor projected to propel frozen pastries' market growth.

Moreover, growing demand for sugar-free frozen pastry products due to the rising prevalence of diabetes and obesity around the globe is expected to force the market growth of frozen pastries. The rising adoption of a healthier lifestyle among young adults is another major factor propelling the market growth of frozen pastries. Furthermore, many manufacturers are introducing gluten-free frozen pastries is further anticipated to augment the market growth of frozen pastries.

However, the high cost of raw materials is restraining the frozen pastries market growth. Moreover, strict rules and regulations against frozen pastry products due to rising foodborne diseases resulting from contamination by toxic chemicals, microbial pathogens, and radioactive materials are projected to impede the market growth of frozen pastry over the forecast period.

Market Segmentation:

The viennoiserie segment held the highest market revenue share of xx% in the year 2021

Based on product type, the viennoiserie segment accounted for the largest share of more than xx% in 2021. The segment is expected to remain relatively dominated by the croissant pastry throughout the forecast period. In addition, consistency in safety and taste is one of the important factors boosting the demand for viennoiserie products globally. Viennoiserie products have a long shelf life because of a particular substance used as a food additive. Due to its long shelf life, online platforms are a viable sales and distribution channel for viennoiserie products is the precise reason behind the robust growth of this segment in the global frozen pastries market.

Based on distribution channels, the hypermarket/supermarket held the highest market revenue share of xx% in 2021. The development of in-store bakeries or bakeries within supermarkets/hypermarkets has emerged as a prominent growth factor for the market. The UK's major supermarkets utilize various methods for in-store bakery operations, with scratch baking, bake-off and thaw-and-serve options in use. For instance, Marks & Spencer operates its in-store bakery on a bake-off basis with parts-baked goods from suppliers. Moreover, Lidl launched its in-store bakery service in 2011. It operates on a bake-off basis.

Geographical Penetration:

Europe is dominating the global frozen pastries market in the year 2021

Europe is dominating the global frozen pastries market in the year 2021. The growing popularity of frozen pastry products in European countries is expected to create new opportunities for leading players in the market. According to The Spanish Association for the Bakery and Pastry Industry, frozen dough production has increased by 5.3% in Spain over the last five years. In the same period, pastries have increased by up to 28.7%. The result indicates demand for frozen pastries development in the region, which, through R&D activities, creates new opportunities for manufacturing companies for flavored products.

North America is anticipated to witness robust growth in the market during the forecast period. Marketing strategies include digital platforms, mobile applications, and social media platforms. These adopting marketing strategies to increase sales of frozen pastry products is expected to drive the region's growth.

Competitive Landscape:

The prominent players in the regional and global frozen pastries market are: Delifrance, F.B.F. Spa, Wolf ButterBack KG, Lantmannen Unibake UK Limited, LBP (UK) Ltd, Le Bon Croissant, Panetteria, Europastry SA, Iceland Foods Ltd, and Dawn Foods, among others. Product launches were the key strategy of the players in the frozen pastries market. For instance, in January 2018, Panetteria launched the first Indian frozen bakery product line. The new production line includes variants Curry Crunch, Oriental Surprise, Peri-Peri Munch and Thyme Roll. In July 2020, Iceland launched frozen bakery items from 25p per serving, perfect for breakfast, including All Butter Pains, Aux Chocolate, All Butter Croissants, and All Butter Pains Aux Raisins. In April 2019, Lantmannen Unibake UK Limited launched a new Danish pastry. The company expanded its Schulstad bakery solutions range with the addition of the new frozen cherry Bakewell plait Danish pastry.

COVID-19 Impact: Positive impact on the global frozen pastries market

The COVID-19 outbreak has impacted different industries differently. The pandemic had spread across the globe; governments, businesses, and consumers had changed focus rapidly, reflecting shifts toward consumer preferences. Consumers comply with social distancing norms and seek convenient, healthy, and hygienic products. This process has further raised consumers' preference for frozen foods, as frozen pastries products have started gaining more visibility on the market shelves. Consumers are stockpiling shelf-stable and frozen foods ahead of what could be a large-scale outbreak. Also, consumers feel assured about product hygiene and safety as long as they bake the frozen pastries products in their kitchens. According to the President of the American Frozen Food Institute (AFFI), the US-based frozen foods players have seen the sales of frozen food products in the US were increased by 18.2% in 2020. Moreover, as per AFFI, the online sales increased at a higher rate, including frozen pastries and bakery products, which witnessed a 70% increase. Thus, increased online sales for frozen pastries have positively impacted the frozen pastries market.