Global Stout Market - 2022-2029

Market Overview

The global stout market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).

Stout is a fermented dark beer that is usually made with unmalted barley. Vitamins, carbs, proteins, antioxidants, and iron included in stout beer are believed to help prevent blood clots, support muscular building, and lower the risk of heart attacks. Stout beer comes in various styles, including dry stout, milk stout, oatmeal stout, and imperial stout. Stout beer has grown in popularity in recent years, particularly among health-conscious consumers, since manufacturers have introduced black beer varieties with low calories, fat, and cholesterol. The market is growing because of a shift in customer preference for alcoholic drinks with a richer taste and texture. Furthermore, rising consumer demand for premium drinks with nutritional benefits, such as multiple levels of antioxidants, for a healthy lifestyle is likely to open new market opportunities over the projection period.

Market Dynamics:

Increasing popularity of pubs, house parties, outings, clubbing, and other types of social gatherings is driving demand for stouts all across the world.

People are visiting bars, nightclubs, casinos, and pubs in greater numbers across the United States, expanding the market for premium beers, especially stout. According to the American Nightlife Association (ANA), over 20.5 million people visited nightclubs or bars at casinos across the United States in 2018. Furthermore, stout accounted for 35.0 percent of total food and beverage sales in these bars and lounges. Over the projected period, these figures are expected to raise demand for the product.

Furthermore, increased awareness of the product's multiple health benefits is driving demand. Stout is high in natural antioxidants, vitamins, carbs, and proteins, plus it's low in calories, fat, and cholesterol. According to University of Wisconsin researchers, Stout beer includes a lot of antioxidant chemicals. As a result, antioxidant molecules occur in components like malt. These substances affect the body's free radicals. Flavonoid chemicals in stout, according to studies, help lessen the incidence of blood clots. When the body begins to work on its metabolism, drinking this beer can help fight free radicals. They are superior to antioxidant molecules found in manufactured supplements. These nutritional characteristics aid in the maintenance of cardiovascular health and muscle regeneration.

Market Segmentation:

On-trade accounted for the highest share in global stout market

Due to the expanding pubbing and partying lifestyle among young people worldwide, on-trade was the main distribution channel in 2021, with a share of more than XX percent. Customers from the younger generation and the working class are driving demand for premium items like a stout in on-trade sales around the globe. House parties are becoming increasingly popular in nations like the United States, France, the United Kingdom, Germany, India, Australia, and China. Furthermore, rising employment, disposable money, and living standards in major economies worldwide are leading to increased spending on premium drinks in pubs, bars, casinos, and restaurants.

With a CAGR of XX percent over the projected period, the off-trade selling channel is expected to be the fastest-growing segment. The classic European beverage is stout. Off-trade sales are gaining traction worldwide, thanks to the growing popularity of numerous black beer varieties. Product visibility is rising due to specialty wine shops and e-commerce portals. The internet sales channel has seen an increase in alcoholic drink sales due to the pandemic. Because all clubs, pubs, and bars were closed due to the pandemic, customers were progressively ordering drinks through web portals.

Geographical Penetration:

Europe is the dominating growing region during the forecast period

As stouts were traditionally produced and consumed in the United Kingdom, Europe was the largest geographic market for them in 2021, with a share of more than XX percent. Some of the most stout-consuming countries are the United Kingdom, Italy, Germany, and France. Germany's demand for premium black beer has risen dramatically in recent years, creating fresh growth potential for stout.

Due to rising demand for premium beers with enhanced flavours, textures, and aromas, North America is expected to be the fastest-growing regional market, with a CAGR of XX percent over the projected period. Furthermore, during this pandemic, demand for premium beers has surged dramatically. Because all pubs and bars in the region are closed because to a severe country-wide lockdown, consumers are increasingly obtaining this premium beverage via online sites. Over the projected period, these consumer trends are expected to increase product demand.

Competitive Landscape:

The market is slightly consolidated, and stout demand has increased in recent years as a result of its premiumization. To acquire a large portion of the market and increase their client base around the world, leading manufacturers are using a variety of techniques, including mergers and acquisitions, collaborations, product launches, and distribution channel expansion. Some of the prominent players include Carlsberg Breweries, Diageo plc, Ashai Group Holdings Ltd and Boston Beer Company, Inc. For example, in March 2020, Iron Maiden, the most popular and British-based heavy metal band, teamed up with Robinsons Brewery to release a new range of stouts. Fear of the Dark is the brand name for the new line of goods, which has a 4.5 percent ABV. These new product introductions are increasing consumer demand, which is expected to promote market growth throughout the forecast period.

COVID-19 Impact: Negative impact on the global stout market

Due to the abrupt breakout of the new coronavirus at the start of 2020, practically every government in the world has instituted a severe lockdown at the country level to contain this deadly virus in their countries. This market condition has made it difficult to sell alcohol in all of the main countries. Stout sales have fallen over the world because of this situation. However, as the number of vaccines available has increased, the global market has led to the reopening of tourists and pubs worldwide, creating new prospects for the global market.