Global Fruit Tea Market - 2022-2029

Market Overview

The global fruit tea market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).

Fruit tea is a drink made by fermenting or decocting herbs, spices or other plant substances in hot water. Fruit tea is rich in a high level of antioxidants and is like fruit-rich food. Fruit tea contains a large amount of vitamins C and has unique and powerful benefits such as lowering cholesterol and blood sugar which can help lose weight. It has several health benefits that make it popular with consumers worldwide. The increased popularity of low-caffeine fruit-flavored tea products among health-conscious customers is projected to drive the sector forward.

Market Dynamics:

Increasing awareness of the health benefits of fruit tea is driving the market

Antioxidants are beneficial for health and well-being because they aid to slow down the ageing process and improve complexion. Fruit teas are abundant in Vitamin C, which has a number of unique and compelling benefits, including decreasing cholesterol and blood sugar levels, which aids weight loss. Vitamin C helps to strengthen our immune system and lowers the chance of infection. It has also been used to treat hypertension and helps to regulate blood pressure. Vitamin C, in summary, promotes a healthy body and heart.

Furthermore, millennials and wellness enthusiasts, who have become more discriminating in their dietetic choices, are continuously trying new tastes and variations of fruit tea products, which is projected to boost the market. Furthermore, due to the numerous health benefits of fruit-infused products, both occasional and everyday tea drinkers are rapidly migrating toward them.

Market Segmentation:

Conventional segment accounted for the highest share in global fruit tea market

In 2021, the conventional product segment dominated the market, accounting for more than XX% of total fruit tea sales. Traditional items' accessibility and affordability are essential factors in sustaining the segment's market position. On the other hand, due to customers' increased concerns about their health, demand for organic products is surging worldwide.

In 2021, the offline distribution channel had the highest share of the market, accounting for more than XX percent of total revenue. Supermarkets, budget stores, department stores, teahouses, grocery stores, and health food stores all fall into this category, where customers can sample fruit tea tastes and make an informed purchase. Supermarkets and discount retailers make for the majority of market sales among these offline stores. Furthermore, these establishments are the only ones selling tea, which explains their dominance. Specialist stores or teahouses have grown in popularity recently, particularly among millennials who seek original teas with unique flavors.

Geographical Penetration:

Asia-Pacific is the dominating region during the forecast period

In 2021, Asia Pacific dominated the global fruit tea market, accounting for more than XX percent of total sales. China is the world's largest producer and user of fruit tea. Consumers in the region have been discovering fruit and floral-infused beverages over the last few years, resulting in a major increase in demand.

North America is predicted to grow at the quickest rate of XX percent during the projection period. Consumers turn away from caloric and sugary drinks and naturally healthful fruit-flavored beverages. Premium specialty tea sales in the United States increased by 4 to 6% in 2017, according to TeaUSA. According to a report released by the Government of Canada in 2019, the fruit or herbal tea industry grew at a CAGR of more than 40% from 2013 to 2017. Furthermore, the rising popularity of ready-to-drink and cooled fruit-infused beverages in the region will likely enhance market growth.

Competitive Landscape:

The fruit tea is a highly fragmented market with a large number of regional participants. Participants in the fruit tea industry used product introduction and market expansion as vital developmental approaches to increase their market share, raise profitability, and stay competitive. Harney & Sons Fine Teas, R. Twining and Company Limited, Tata Consumer Products, Hain Celestial, Unilever, The Bigelow Tea Company, Dilmah Ceylon Tea Company PLC, TIESTA TEA, and Bettys & Taylors of Harrogate Ltd are some of the industry's leading companies. Product innovation and launch are helping companies grow their product lines. For example, Harney & Sons unveiled four new loose-leaf tea flavours in 2018: mulled plum cider, berry young, heirloom barlett pear, and venetian tiramisu, while R. Twining and Company debuted its Superblends collection, which features natural flavors and high-quality ingredients combined in green tea.

COVID-19 Impact:

Negative impact on the global fruit tea market

The COVID-19 (coronavirus) pandemic is wreaking havoc on society and the global economy. The pandemic's influence is expanding by the day, and it's affecting the supply chain. The COVID-19 situation is causing stock market anxiety, a major slowdown in supply chains, a drop in corporate confidence, and an increase in panic among customer segments. The pandemic's overall influence is affecting the production processes of several industries, including food and beverage, among others. The demand-supply outlook is being further hampered by trade obstacles. As a result of the government of various regions' announcements of total lockdown and temporary shutdown of industries, the overall production process has been badly affected, hampered the global fruit tea market.

The global fruit tea market report would provide an access to approximately 58 market data tables, 54 figures and 180 pages.