Global Watermelon Seeds Market - 2022-2029

Market Overview

The global watermelon seeds market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).

Watermelons (Citrullus lanatus) are a Cucurbitaceae family member that originated in southern Africa. The fruit is a berry with a thick skin or exocarp and a fleshy center. There are between 300 and 500 seeds in a watermelon, depending upon the size, of course. Although usually discarded, the seeds are edible and delicious when roasted. They are highly nutritious and high in fat as well. Watermelon seeds are in high demand due to their exceptional health benefits, including maintaining a healthy heart, lowering blood cholesterol, and reducing insulin resistance. Vitamins, omega-3 and omega-6 fatty acids, amino acids, and proteins abound in watermelon seeds. Furthermore, eating these seeds helps to avoid asthma, blood pressure fluctuations, constipation, digestion issues, and nourishing the skin. As a result of its nutritional benefits, several doctors and dieticians recommend this product as a dietary supplement.

Market Dynamics:

Increasing demand of watermelon seeds in nutraceutical and food industries is driving the market growth

Watermelon seeds are in increasing demand from the nutraceutical and food industries due to their benefit in weight and obesity management. Obesity, diabetes, and cardiovascular disease have increased significantly during the previous few years. Sedentary behavior and a poor diet are to blame. As a result, customers are gravitating toward nutrient-dense, low-calorie foods. Because watermelon seeds are high in important fatty acids like omega-6 and omega-3, this is a major element driving the demand for watermelon seeds. They're also high in micronutrients, including zinc, potassium, magnesium, copper, and phosphorus. The nutritious value of watermelon seeds has piqued the interest of several market players, increasing in demand for the product in the nutraceutical and food industries. Consumers concerned about their health are looking for food that meets their nutritional needs while also being organic. To entice clients, market participants emphasize the organic elements found in their product portfolio.

Furthermore, osteoporosis is a disorder characterized by brittle bones and poor bone density, which raises the risk of fracture. Regularly eating dried watermelon seeds can help to avoid bone degeneration. With over 140 percent of your daily intake in only one cup, these seeds are an incredible source of magnesium. Copper, manganese, and potassium are also abundant. These nutrients help maintain bone health, strengthen them, and increase their mineral density.

Market Segmentation:

Raw accounted for the highest share in global watermelon seeds market

The watermelon seed market is divided into dry, raw, and roasted seeds. In 2021, the raw seeds sector had a major market share. In most food products, raw seeds can be utilized as a fat substitute. This feature is predicted to increase the use of raw watermelon seeds in the food industry. Consumers nowadays prefer low-calorie and low-fat snacks like cookies, bread, and wafers. In these items, raw seeds are commonly used. As a result, this factor is expected to drive product demand during the projected period.

The market has been divided into offline and online segments based on the distribution channel. In 2021, the offline distribution channel category held the greatest proportion of the global market. The category will be driven by the availability of a selection of products from various brands at discounted costs. In addition, an increase in the number of organized retailing establishments, such as hypermarkets and supermarkets, is predicted to promote product sales via offline channels.

Geographical Penetration:

North-America is the dominating region during the forecast period

In 2021, North America was the largest regional market, and it is predicted to remain so throughout the projection period. Because of the growing vegan population and several prominent companies in the country, the United States is the leading customer in the regional market. Investors in the region should expect significant profit margins due to the rising demand for the product. The North American region has the highest rate of processed food consumption. Furthermore, the growing vegan population and the presence of a majority of the market competitors in the region assist the watermelon seeds market's growth. The market for watermelon seeds is growing due to rising interest in animal welfare, increased adoption of a healthy lifestyle, and growing knowledge of the benefits of vegan products.

Due to rising concerns about health-related conditions like as obesity and heart disease, rising disposable income, and improved living standards in the region, Asia Pacific has seen the fastest rise during the predicted period. Furthermore, increased internet and e-commerce platform penetration in the region is expected to boost regional watermelon seed sales.

Competitive Landscape:

The global watermelon seeds market is competitive, particularly with the rise of regional companies and shifting customer preferences for watermelon seeds products. A few large organizations in the industry are pursuing particular methods, such as mergers and acquisitions, that enable them to improve their present competence while also innovating more on product offerings. Bayers, Emerald Seed, Vilmorin & Cie, Syngenta, Origene Seed, Rizhao Golden Nut Group, Rizwan Seed Company, Qiaqia Food, Tokita Seed, and Hazera are some of the major competitors in this sector. To increase their product offering and geographic footprint, most of these companies have used various market tactics, such as mergers and acquisitions (M & M&A) and partnerships. Vilmorin & Cie, Inc., for example, merged with Genica Research Corp. in February 2016.

COVID-19 Impact:

Positive impact on the global watermelon seeds market

Due to the coronavirus outbreak, customers' focus has shifted from reaction to prevention. Consumers are placing a greater emphasis on immune health, heart health, and overall well-being. According to the American Heart Association, stroke survivors and patients with cardiac issues such as high blood pressure and congenital heart defects may be at a higher risk of complications if infected with COVID-19. Watermelon seeds have been associated with improved blood sugar control and decreased insulin resistance. This is important for diabetic individuals' health. Controlling blood sugar levels is the main issue for diabetics, and watermelon seeds are a tasty and healthful method. As a result, demand for watermelon seeds to lower the risk of heart failure increased, boosting product sales globally

The global watermelon seeds market report would provide an access to approximately 53 market data tables, 41 figures and 180 pages.