Global Edible Flakes Market - 2022-2029

Market Overview

Edible flakes market valued USD XX million in 2021 and is forecast to reach USD XX million by 2029, growing at a CAGR of 7.3% during the forecast period (2022-2029)

Edible flakes are food product made from cereals like corn, rice, oats, wheat etc. They are available in different flavors like raspberry, chocolate, caramel, strawberry and fruit and nuts among others. Edible flakes are colored and flavored and add extra dimensions to the baked goods for flavoring. Edible flakes are consumed as breakfast and often taken with milk, yogurt, fruit or nuts. While producing flakes, the outer coating of cereals is removed, and then the grain is prepared into groats. The groats are then roasted in salt and sugar syrup, and in addition to flavors, this meal is pushed out into thin flakes, which are then toasted in ovens. Rising consumer demand for ready-to-eat foods due to busy lifestyles drives the edible flakes market. Also, the rise in the need for a healthy diet and processed food drives the growth of the edible flakes market.

Market Dynamics:

Increasing consumers demand for ready-to-eat food products drives the growth of edible flakes market

The emerging trend of healthy breakfast, rising prevalence of obesity, diabetes and blood pressure is predicted to drive the edible flakes market. Increasing employment all over the globe and an increasing number of working women changed food preferences. Consumers have less time to cook at home, which propelled the demand for food products such as corn flakes, oat flakes, and other edible flakes. According to the world employment and social outlook report released by the International labours organization, in 2018, the global working population was 3.3 billion, comprising people aged 15 years and above. The working population increasingly adopts the ready-to-eat food for easy preparation of meals. Such consumer trends help to drive the market growth

Moreover, edible flakes are considered to be healthy. For instance, corn flakes are a rich source of iron and vitamin B6 content. Oat flakes are considered one of the healthiest food on earth; it has high nutritional value. It is a rich source of minerals and fibers such as manganese, thiamin, magnesium and phosphorous. It is low in saturated fat, cholesterol, and calories, which helps in weight loss and maintaining optimum health. Daily consumption of oats reduces the risk of high blood pressure. Oats have a unique antioxidant named Avenanthramides, which is helpful for the prevention of harmful free radicals from affecting the HDL levels in the blood, thereby reducing the risk of coronary heart disease. Daily consumption of oats reduces the risk of diabetes by 60%. Rice flakes are rich in carbohydrates. Moreover, these edible flakes are gaining popularity for diet use and reducing body weight. Edible flakes such as oats are globally adopted as diet food to help weight management. These factors help to drive the edible flakes market.

Market Segmentation:

Corn flakes segment held largest market revenue share in the year 2021

The corn flakes segment held the largest revenue due to the large sales. Corn flakes are the most popular breakfast cereal, which is made up of toasting flakes of corn. They are generally taken with milk or sugar. It is a rich source of vitamins and minerals. Kelloggs Company made corn flakes more popular by advertising among consumers. Corn flakes are orange-yellow and have a crunchy texture that softens with milk. Kellogg's company was the first to invent corn flakes, but it is now available in different brands such as Sanitarium, generic brands, and gluten-free brands. Corn flakes include major ingredients such as milled corn, sugar, iron, high fructose corn syrup and vitamins. Corn flakes are very rich in thiamine and good for carbohydrate metabolism and energy production. Corn flakes are a rich source of vitamins, minerals, dietary fiber, protein and carbohydrates. It is a rich source of folate, which is essential for new cell formation. They are more helpful for pregnant women. Also, thiamine content in the corn flakes speeds up carbohydrate metabolism, which increases energy production and cerebral functions. Corn also contains lutein which is good for eye health.

Geographical Penetration:

North America is expected to dominate the global edible flakes market in the year 2021

North America dominates the edible flakes market. Increased demand for healthier breakfast, increasing disposable income, easy availability of edible flakes in the market, and increasing working population are the driving factors for the growth of the North American market. The availability of key players in the region and the launching of new flavours of edible flakes is another factor responsible for the growth of the edible flakes market. High consumption of edible flakes in countries like the U.S. and Canada helps to increase the sales of edible flakes.

The Asia Pacific has acquired a big share throughout the forecast years due to increasing demand for the ready-to-eat breakfast trend. In countries like China and India number of working women increases, so the demand for ready-to-eat breakfast also increases due to the busy lifestyle. India has the highest consumption of rice flakes. Moreover, corn flakes are gaining popularity in the Asia Pacific region.

Competitive Landscape:

The edible flakes market is fragmented. Some of the major key players in the edible flakes market are Kelloggs Company, Post Holdings, Quaker Oats Company, Nestle, and H. & J. Bruggen Kg among others. Some of the major companies follow the strategic acquisition and merger policy. For instance, in December 2019, FTC Alleges Post Holdings, Inc. acquired TreeHouse Foods, Inc., a private-label ready-to-eat cereal business. This acquisition removed the competitive pressure that has driven higher quality and lower priced cereals for American families. In April 2021, Kelloggs launched a heart-shaped rainbow "Pride" cereal covered with edible glitter. For every box purchased, Kellogg's donated $3 to the LGBTQ organization GLAAD if customers uploaded their receipt to the company's website. In April 2021, Kellogg Co. introduced its inaugural dipped cereal in the United States with the debut of Kellogg's Special K dipped chocolatey almond cereal. The cereal features multigrain flakes made with whole grain wheat, rice dipped in a chocolatey shell, cocoa-dusted flakes and sliced almonds.

COVID-19 Impact:

Positive impact on the global edible flakes market

As the effects of COVID-19 has been seen around the world, the ready to eat consumer product manufacturers have been significantly impacted by raised consumption. With regulatory norms around social distancing across multiple nations, reduced social gatherings was expected to impact the RTE industry to a high extent. However, ready to eat manufacturers have seen a stable sale in their products.

Moreover, there have been vast changes in the consumption pattern among consumers, wherein "at-home" experimentation with new snacking items has been gaining popularity. In addition, many of ready to eat manufacturers are providing lucrative packages to the customer so that they are able to grab the opportunity during this lockdown. Also, owing to the COVID-19 outbreak, there has been an increasing awareness among consumers, on healthy diet, wherein demand for healthy ingredients has been on a rise. Thus, heavy meals and other foods from healthy ingredients such as edible flakes have been gaining demand in the global market.

The global edible flakes market report would provide an access to approximately 53 market data tables, 44 figures and 180 pages