Global High Protein Pet Food Market - 2022-2029

Market Overview

High-Protein Pet Food Market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 11.12% during the forecast period (2022-2029).

High protein pet food contains protein sources that are neither highly digestible nor bioavailable to pets. Generally, meat-based food contains more nutrition and amino acids. For instance, animal-based proteins are the only sources of taurine. Essential amino acids are required for embryonic development, adequate eyesight, and heart muscle function. The proper protein food for the cat can be chosen by the pet owner by taking into account the cat's age because cats' protein requirements vary with age. According to the Association of American Feed Control Officials, a diet recommended for development and reproduction must include at least 30% protein on a dry matter basis, whereas adult cat must have roughly 26% protein.

Market Dynamics: Increasing product launches with nutritional requirements fuels the market growth

According to European pet food industry the ratio of senior pet animals in the total population is increasing and they insisted that there is a need to take specific dietary requirements for their pets. Manufacturers are focusing on nutritional products which contain proteins, vitamins and amino acids. For instance, on 07th July 2020 Bond Pet Foods, Inc., a biotechnology firm that uses fermentation to create lab-cultured protein sources, announced the release of its first product. The product is called Protein-Packed Dog Treat Bars. They include at least 29% protein per bar and are made with a new dry yeast protein. Keeping pet animals health in the view, the ORIJEN pet food team introduced the ORIJEN High Protein Biscuits. The ORIJEN High Protein Biscuits are distinguished by their ingredients, three of which are fresh or raw animal products, accounting for 90% of the treats' protein. In addition, ORIJEN is sticking to its promise to use WholePrey ratios of organs, meat, and bone to replicate the diet that dogs' ancestors would have consumed in the wild, which provides a variety of minerals and nutrients. Hence, increasing number of product launches with high nutritional values and protein content, the market is expected to grow during the forecast period.

Market Segmentation: Weight Management segment accounted for the highest share in global high protein pet food market

In recent days, obesity in dogs is increasing due to poor diet. Hence, pet owners are focusing on providing their pets with high protein pet food as they help in weight management. According to the Pet Obesity Survey results published in by APOP, in 2021, obesity became the third most prevalent disorder (7.07%, 95% CI 6.74-7.42), after periodontal disease (12.52%) and otitis externa (7.30%). In North America, obesity is the most common preventable disease in dogs. Approximately 25-30% of the general canine population is obese, with 40-45% of dogs aged 5-11 years old weighing in higher than normal. Current studies assume that up to 60 % of domestic dogs are overweight or significantly obese with various reasons existing for this development. Hence, with rising obesity rate among pets, the market value for this segment is likely to reach USD xx million in 2029.

Geographical Penetration: Europe is the dominating region during the forecast period

Europe is projected to be the dominating region due to the increasing pet owners. According to the government of Canada, in 2020, the European Union's, including the United Kingdom pet food market was valued at US$26.2 billion and is forecast to be more than US$31.5 billion in 2025. In 2020, Mars Inc, Colgate-Palmolive Co, Nestle SA, Vitakraft Pet Care GmbH & Co KG and Agrolimen SA were the five main pet food companies in the European Union. In contrast, Nestle SA and Colgate-Palmolive Co. saw their market shares rise by 0.6% and 1.4%, respectively, while Mars Inc., the largest firm in 2020, saw its market share decrease by a CAGR of -0.2%. Vitakraft Pet Care GmbH & Co KG has recorded highest revenue compared the rest of the companies in Europe. This is due to mass adoption of pets. Dogs registered nearly 17.1% of the EU's total pet population in 2020. From 2016 to 2020, the dog population increased by a CAGR of 1.7% in the EU. Cat population also increased by a CAGR of 1.5%. Germany and France had the largest cat population, representing 19.0% and 18.9%, respectively, of total cat population in 2020. Hence, with increasing pet population, the demand for high-protein pet food is expected to grow.

Competitive Landscape:

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major key players such as The J.M. Smucker Company, The Hartz Mountain Corporation, Mars Incorporated, Hill's Pet Nutrition, Inc Nestle Purina, Lupus Alimentos, Total Alimentos SA, Blue Buffalo Pet Products, Inc., WellPet LLC, and Diamond Pet Foods, among others. Key players are launching new products to gain a competitive edge. For instance, on NOV 05, 2020 Purina launches pet food with plant and insect proteins, in this product they introduced Veterinarians and nutritionists put together two recipes: one based on chicken, pig's liver and millet and the other is based on insect protein, chicken and fava beans. This product is available for both cats and dogs and the protein sources were combined to provide all the essential amino acids that dogs and cats require, with varying amounts of insect proteins for each. On 21 Jan 2021, Health Extension Pet Care, a family-owned company dedicated to keeping pets healthy, has launched "SuperBites Raw Meal Mixers and Grain-Free Canned Dog Food," which is all-natural and holistic pet foods. This product is available in four tasty flavor combinations which includes Montana Grill Buffalo and White Fish Recipe, Carolina Skillet Pork Recipe, Mediterranean Roast Lamb Recipe and French Bistro Rabbit Recipe results in the value of sales.

COVID-19 Impact: Positive impact on the global high-protein pet food market

As a result of the rise in pet food sales during the lockdowns, pandemic had a favorable effect on the market for high protein pet food globally. Because of work from home people spent more time with their pets and started taking more care to avoided loneliness. Pet owners stocked up pet food during the pandemic, owing to which the sales temporarily increased. For instance, the American Pet Food Product Association estimated that pet food and treat sales in the US increased by 9.7% in 2020. The most recent COVID-19 pandemic caused uncertainty as well as serious health and financial concerns. Some studies proved that the adoption of pet animals will give mental health so people started adopting pets. For instance, according to the Japan Pet Food Association, the number of dogs and that of cats that were newly welcomed into homes in 2021 were both estimated to have increased by over 60,000 from the preceding year in Japan. Hence, sales of pet food, including high-protein pet food were increased during the pandemic.

The global high protein pet food market report would provide an access to approximately 77 market data tables, 82 figures and 180 pages