Market Research Report
Global Ready-to-eat Popcorn Market -2019-2026
|Published by||DataM Intelligence||Product code||906026|
|Published||Content info||130-180 Pages
Delivery time: 1-2 business days
|Global Ready-to-eat Popcorn Market -2019-2026|
|Published: August 1, 2019||Content info: 130-180 Pages||
The Global Ready-to-eat Popcorn Market is expected to grow at a CAGR of XX% to reach a market value of USD XX million by 2026.
Popcorn (popped corn, popcorns or pop-corn) is a variety of corn kernel, which expands and puffs up when heated. It is available in exciting flavors like Butter, Kettle Corn, Strawberry, Caramel, and many others. Consumers are concerned about the nutrition of snacks and place high importance on products with better-for-me attributes. The popcorn market has tapped into consumer's demand for healthier options and brands are launching low-calorie, all-natural snacks that still offer factors of indulgence so consumers can snack guilt-free.
The global Ready-to-eat Popcorn Market is primarily driven by increased consumption of ready-to-eat popcorn at home as well as in multiplex theatres. Increase in the number of multiplexes and Video on demand services in the developing countries like India, China and Others along with the snacking habits of people while watching movies and series is increasing all around the world, which will be driving the market during the forecast period.
In 2018, India's media and entertainment sector, multiplexes have grown at a steady rate of over 10 per cent over the last years. For instance, PVR has 625 screens in 134 properties across India, including 155 screens in 23 properties in South India. The company expects to add 90 screens in the current financial year.
Rising health awareness and the consumption of healthy snacks like popcorn which quite healthy as it contains various proteins, antioxidants, polyphenolic compounds, fiber, and vitamin B complex making it the best snack for the people and hence this is driving the market for the ready-to-eat popcorn all around the world for the forecast period. The nutrient content of a 100-gram (3.5-oz) serving of air-popped popcorn: Vitamin B1 (Thiamin): 7% of the RDI (Reference Daily Intake), Vitamin B3 (Niacin): 12% of the RDI, Vitamin B6 (Pyridoxine): 8% of the RDI, Iron: 18% of the RDI, Magnesium: 36% of the RDI, Phosphorus: 36% of the RDI, Potassium: 9% of the RDI, Zinc: 21% of the RDI, Copper: 13% of the RDI, and Manganese: 56% of the RDI.
However, due to fluctuation of the corn kernel prices and also several regulations of the government pertaining to labelling and packaging of the food product is hampering the growth of Ready-to-eat Popcorn. Popcorn is a whole grain food that is high in important nutrients. This includes vitamins, minerals and very high amounts of fiber and is one of the healthiest snacks available.
By Product type, the global Ready-to-eat Popcorn Market is segmented into Savory, Sweet and Others. Savory has the dominant position in the Ready-to-eat Popcorn market and is expected to retain its dominance in the forecasted period. However, people constantly looking out for change in the taste for food is opening the market for the sweet ready to eat popcorn and is gaining popularity specially among the youth and due to this the ready to eat popcorn market will increase with rapid rate in the forecast period. It is expected that Savory ready to eat product will grow at a CAGR of ~XX% during the forecast period.
By Distribution Channel, the global Ready-to-eat popcorn market is segmented into Online distribution channel and Offline distribution channel. Offline distribution channel has the dominant position in the Ready-to-eat Popcorn market due to the rising supermarkets and hypermarket giving excess to these ready to eat products to the consumers.
By geography, the global Ready-to-eat Popcorn Market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and Middle East and Africa (MEA).
North America holds the largest market share for Ready-to-eat Popcorn. Due to the high demand of various favored ready-to-eat popcorn by the people in the region and also due the rise of consumption of convenience food available. Europe is after North America in terms of market share of Ready-to-eat Popcorn due to the rise in the supermarket and hypermarket culture in the region.
With investment and development in Eastern Europe are constantly growing. Poland is entering its third decade of dynamic growth with new overseas retailers and luxury brands entering the market with thirty new global brands setup operations in the country last few years. There is retail boom in Russia as 63 new complexes in 40 Russian cities have been completed. There is positive attitude in Western Europe of investment in outdated shopping centers to allow retailers to expand locally.
However, due to the increase in population and the growing need for the healthy food in the APAC region will drive the market for the region at the higher rate of interest for the forecast period.
Key players are adopting strategies such as investing in R&D, new product launches, expansion in distribution channels to stand out as strong competitors in the market. Global Ready-to-eat Popcorn is a competitive market with the presence of various global and regional players in the market. The major players include CAMPBELL SOUP COMPANY, Conagra Brands Inc., General Mills Inc., Intersnack Group GmbH & Co. KG, and PepsiCo Inc. Other key players in the market include The Hershey Company, Diamond Food, KP Snacks Limited, Popcorn Indiana LLC, and Quinn Foods LLC.
In August 2018, Indian popcorn start-up Timla Foods raises $2 Million from Anicut Capital, an investment firm with a focus of small and medium enterprises (SMEs) for countrywide expansion.