Market Research Report
Global Moringa Products Market - 2019-2026
|Published by||DataM Intelligence||Product code||914687|
Delivery time: 1-2 business days
|Global Moringa Products Market - 2019-2026|
|Published: November 1, 2019||Content info:||
Moringa also known as horseradish is majorly grown in Northern India and Tropics located across the globe. The seeds, leaves, and oil of moringa is rich in vitamin A, B1, B2, B3, calcium, potassium and many others. The key health benefits associated with moringa includes its potential in prevention and treatment of Edema, Cancer, Cardiovascular diseases and others. According to the study published by Center for the promotion of Imports - Netherlands, India is the global supplier for moringa and it accounts to 80% of global demand.
The global moringa products market valued USD XX million in 2018 and it is expected to grow at a CAGR of XX% to reach USD XX million by 2026.
Moringa products are marketed as a superfood globally and has high concentrations of beneficial nutrients. The moringa based products possess ability to support immune health, improving energy levels, weight management and improves digestion. Increasing adoption of herbal supplements in regular diet by consumers across the globe as a preventive measure for common disease are the primary factors driving moringa products market globally. Shifting food and beverage manufacturers interests towards implementation of moringa as a standardized ingredient in manufacturing to attract wide group of consumers is expected to further boost market for moringa products globally. Increasing product diversification by the large group of players in moringa is expected to attract wide set of consumers with interests towards organic and herbal food. In Januvary 2017, Miracle launched two moringa tea blends (Moringa/Rooibos & Moringa/Tumeric) to expand its moringa based product offering globally. Additionally, increasing consumer interests towards adoption of herbal products in cosmetic and skin care associated with growing availability of moringa based skin care products is expected to boost global moringa products market during forecast period.
However, stringent regulations imposed by the developed nations towards the use of moringa in herbal medicinal products and food supplements are major factors hindering the growth of global moringa products market.
Global moringa products market is segmented on the basis of form into powder, capsules, seeds, oil and others. Moringa is used as a food ingredient in the preparation of salads, breads, muffins, salad dressings, sauce, green juices and others. High shelf life and wide applications in food and beverages, personal care and cosmetic over its compatriots are the contributing growth of moringa powders market in form segment globally. Increasing adoption of moringa powder by the major food chain companies to attract herbal communities and to differentiate themselves from their competitors are additionally contributing to the growth of powder form during forecast period.
By region, the global moringa products market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East and Africa.
Europe moringa product market is expected to grow at a higher pace during the forecast period owing to growing consumer demand for high quality herbal supplements for immune systems and growing awareness among the communities regarding moringa powder and capsules. The European market has seen significant increase in imports of moringa products during last few years due to high consumer demand and lack of suitable climatic conditions for plantation of moringa. Major European consumers prefer to add moringa to their regular diet as a preventive measure for various diseases. Additionally, increased demand supply gap in organic certified leaf powder and availability of moringa products with similar properties is expected to boost market growth in Europe. Furthermore, growing consumer demand for food supplements that support the immune systems is expected to boost huge opportunity for moringa supplements in Europe during the forecast period.
This market is experiencing investments by the major food and beverages companies in moringa based startups for business expansion and product portfolio diversification. The global moringa products market might foresee new product launches focusing on attaining high quality, organic certified products. This allows them to attracts consumers located across the European and North American countries.
In March 2019, Kuli Kuli Received investment of USD 5 million from Griffith Foods and Kellogg as part of business expansion of moringa bars, powders and shots.
In February 2019, All Moringa launched new range of luxury products under health and wellness products category. The internal supplements and skin care products are manufactured through moringa products.
Some of the key players in the global moringa products market includes Kuli Kuli, Inc., Only Natural Inc., Green Virgin Products, Mother Herbs (P) Ltd, Organic India and many others.
List is not exhaustive