Market Research Report
Global Purple Foods Market - 2020-2027
|Published by||DataM Intelligence||Product code||959526|
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|Global Purple Foods Market - 2020-2027|
|Published: September 8, 2020||Content info:||
Purple foods are one of the richest sources of anthocyanins. Some popular purple fruits are purple grapes, passion fruit, figs, plums, raisins and dried plums. Berries such as blueberries, blackberries, cranberries, elderberries, chokeberries and bilberries are also counted as purple foods. These purple foods are helpful in preventing diseases such as, ageing, cancer, obesity and fighting inflammation. Anthocyanins can protect the heart muscle and blood vessels from oxidative damage, can reverse brain ageing by two-and-a-half years and play active role in promoting eye. Examples of this fast-growing trend are Jackson's Honest Purple Heirloom Potato Chips, Purple Corn Cereal, Que Pasa Purple Corn Tortilla Chips, Love Beets and Stokes Purple Sweet Potatoes. The global purple foods market valued USD XX billion in 2019 and is estimated to reach USD XX billion by 2027, growing at a CAGR of XX% during the forecast period.
The global purple food industry is mainly driven by consumer shift towards healthy foods, improved cold chain logistics, population expansion, adoption of automation systems & products and others. In addition, key regulations on synthetic food colorants imposed by governing bodies are directing attention of food producers towards natural solutions such as purple foods which contain anthocyanin, natural food colorant. Nowadays people are more concern about their health which increases the demand for healthy food in the market. Most of the food processing companies use food additives to make their products up to the mark in the industry. For fulfilling the demand of the health-conscious customers, manufactures of food preferred natural coloring agents which drive the market for purple foods as they comprise of anthocyanins which offer health benefits. According to a study regular intake of anthocyanin in the form of purple foods helps to reduce the risk of respiratory disorders and heart disease. It has an anti-oxidant property which helps to prevent breast cancer. Most of the purple foods are extracted from blueberries which helps to reduce cancer. As per research, purple foods such as supplements which contain high amount anthocyanin extracted from blueberry helps to improve brain power in children from 7 to 10-year-olds. It fights with free radicals present in the human body and offers anti-cancer and anti-inflammatory benefits.
However, due to climatic and environmental factors, scarcity of resources and periodically due to regulatory governance, the industry may experience vulnerability.
The global purple foods market has been segmented by source type into fruits, grains, legumes, vegetables and others. Fruits segment is expected to dominate the purple foods market by source type. It is expected to grow at a CAGR of XX% during the forecast period. Fruit segment is one of the most favored segments of purple foods, as the purple fruits such as grapes are used in the manufacturing of wine, are evolving steadily due to increasing number of users in different end-use industries.
By geography, the global purple foods market is segmented into North America, South America, Europe, Asia Pacific, Middle East and Africa. Asia Pacific is expected to be the fastest growing region with a CAGR of XX%. However, North America is expected to dominate the market as blueberries are one of the famous purple foods grown in North America region. Blueberry bushes will pop up in the U.S., and while 38 states commercially grow blueberries, 10 states (Florida, California, Indiana, Georgia, Mississippi, Michigan, New Jersey, North Carolina, Oregon and Washington) account for more than 98 percent of U.S. commercial production.
The global purple foods market is fragmented in nature with the presence of many formulators. However, Hollyberry B.V., Exbery, Kanegrade Ltd, Kent Frozen Foods Ltd, Lemon Concentrate, Jiangxi Cereal Food Co Ltd, Merry Berry, Nutraonly, Vinayak Ingredients India Pvt. Ltd., and Archer Daniels Midland Company are key players in the market. Emphasis is given on the expansion, merger, acquisition and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, in March 2019, Archer Daniels Midland Company has acquired Ziegler Group, a leading European provider of natural citrus flavor ingredients. This combination will lead to ADM being the global leader in natural citrus ingredients and anthocyanins market, with a complete range of innovative citrus solutions and systems for food, beverage, and fragrance customers.