Market Research Report
Global Automotive Head-up Display Market - 2020-2027
|Published by||DataM Intelligence||Product code||998071|
|Published||Content info||180 Pages
Delivery time: 2 business days
|Global Automotive Head-up Display Market - 2020-2027|
|Published: April 1, 2021||Content info: 180 Pages||
Primarily head-up display was used in aircraft, it became popular since mid-20th century. Currently many car manufacturers equip their model range with head-up display. The future outlook of the global automotive head-up display market is expected to be positive with primarily growth opportunities in the SUVs & crossovers, large car, mid-size car, and light commercial vehicles market.
The global automotive head-up display market size was worth US$ XX billion in 2019 and further expected to reach US $ X billion by 2027, with a CAGR of X% during the forecast period (2020-2027).
Increase in awareness about Passenger and Vehicle Safety
The rising awareness about passenger and vehicle safety combined with the high demand for the improvement of in-vehicle experience is initially driving the market value. Regulatory authorities across the globe primarily in the US and Europe are aiming to improve vehicle safety. The growing automotive sector along with the increasing demand for connected vehicles across the globe is additionally supporting market growth. The introduction of portable HUDs in mid-segment and economy cars, increasing demand for semi-autonomous and electric vehicles. The end result generated by the HUD reduces the disruptions. Thus, driver is able to concentrate more on driving. Original Equipment Manufacturers are acquiring Head-up Display in their vehicles. Hence, safety awareness is expected to fuel the demand for automotive head-up displays.
Growing Demand from Luxury Car Sector
Growing luxury car sector will drive automotive head-up display (HUD) market, due to mass production of luxury passenger vehicle. Leading luxury car manufacturers such as Audi and BMW has launched head-up display technology in their products. Technological upgradation has progressed to the point where it is feasible, it is used in navigation as well as road marking. It is also useful in conditions like bad visibility, provides navigation, warning messages, etc. Rising consumer disposable income is also a factor that derives demand for automotive sector and products.
COVID-19 Impact Analysis
Major automotive HUD manufacturers such as Panasonic, Bosch, Continental, Denso, Garmin, Nippon Seiki, and LG Display have announced either postponement of production or adjusting of production due to the reduced demand and supply chain disruptions and to ensure the safety of their employees in China, Europe, and North America during the COVID-19 pandemic. The global virus outbreak has forced various companies to cease the production. Major companies faced revenue loss during the COVID 19 which have declined the overall market growth.
Based on the Type, the global automotive head-up display market has been classified as- windshield and combiner.
Increasing Luxury car production to drive the windshield segment growth
Windshield type of head-up display is an advanced type of technology which is offered as an standard feature in some luxury cars and as optional in some economy cars. With increasing consumer willingness to pay more for safety functions and rising number of models being equipped with HUD, demand for head-up display is projected to grow significantly. In 2019, Windshield is accounted for the major share in the market growth as it makes safer driving experience and driven by the higher use in the luxury vehicles.
Based on the Vehicle Type, the global automotive head-up display market has been classified as- luxury cars, economy cars, sports cars and others.
Luxury Car Segment to dominate the market
Among vehicle type, Luxury Cars is expected to remain largest segment in the global automotive head-up display market, due to its mass production and growing demand.
Based on geography, the study analyzes the global automotive head-up display market in the global market, including, Asia-Pacific, Europe, North America, South America, and the Middle East & Africa.
Asia-Pacific leads the global automotive head-up display market throughout the forecast period
Asia-Pacific dominates the global automotive head-up display market in terms of value and volume due to the rising production for HUDs. Owing to high manufacturing demand of HUDs, the Asia-Pacific region holds the largest market share in global automotive head-up display market. China, South Korea, Japan and India are the largest producers of automobiles in Asia-pacific region. These listed countries are expected to drive the demand for head-up displays in the region over the next coming years. Growing passenger car demand in the region driven by rapid urbanization and growing middle class income to propel the market growth during the forecast period.
The global automotive head-up display market is highly competitive, due to the few large key players having large number of shares in the global automotive head-up display market. High Growth of this market attracts new entrants to enter in the market. The key HUDs players which are contributing to the growth of the global market include Nippon Seiki Co., Ltd. (Japan), Denso Corporation (Japan), Continental AG (Germany), Visteon Corporation (US) , Yazaki Corporation (Japan), Pioneer Corporation (Japan), Panasonic Corporation (Japan), Robert Bosch GmbH (Germany), Delphi Automotive Plc (US), Shenzhen Wins Novelty Co., Ltd. (China), Shenzhen Wins Novelty Co., Ltd. (China), and MicroVision Inc (US), among others. The major competitors are adopting new expansion strategies for global growth in the global automotive head-up display market.
Nippon Seiki Co. LTD.
Overview: Nippon Seiki Co. was founded in 1946, involved in the manufacture of manufactures instrument panels for automobiles, motorcycles, boats, farm tractors, and construction machines. The company is one of the leading designer and manufacturer of head-up displays (HUD) for automotive application. It has been serving high quality and high value added in the development and manufacture of products. As a global company, it continuously contributes to society through technology, products and services. The Company has its production facilities in the US, the UK, Thailand, and Taiwan.
Product Portfolio: Nippon's Head-up Display improves the driver's ability to focus on the road ahead, due to the position on the windshield and layout and design of the display. This allows for a considerable reduction in eye movement compared to drivers using conventional instrument clusters. For instance, it provides its head-up display to various vehicle manufactures to set-up in cars like BMW X5 and BMW 5 Series.
The global automotive head-up display market report would provide access to an approx. 54 market data table, 48 figures and 270 pages.
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