Global Biscuits Market - 2023-2030

Overview

Global Biscuits Market reached US$ 108.45 billion in 2022 and is expected to reach US$ 166.31 billion by 2030, growing with a CAGR of 5.49% during the forecast period 2023-2030.

Snacking habit is widely adopted by global consumers to deal with their daily food interval requirements. Biscuits are available in various types such as savory, sweet biscuits, and crackers and reach consumer snacking requirements with taste and nutrition. The increasing availability of various biscuit varieties in the market induced with nutritional ingredients drives the growth of the global biscuits market.

The use of natural and organic ingredients in biscuit production trending among consumers. Low-sugar, low-fat, and high-fibre biscuits are increasingly popular among health-conscious consumers. Introducing various flavors of biscuits is boosting the market growth. The rising demand for packaged and easily accessible food options such as biscuits drives the region's biscuit market growth.

Various partnerships, collaborations and acquisitions taking place among global market players help in the wide expansion of the market. For instance, in March 2021, Mondelez International, an American multinational company announced the acquisition of Gourmet Food Holdings Pty Ltd, an Australian food company. The acquisition helps the company to improve its product offerings in Australia.

Dynamics

Growing Demand for Healthy Snacks Among Global Consumers

The increasing consumer preference for convenient, healthy snacking options drives the market growth. To meet the increasing demand for healthy snacking options, biscuits industry manufacturers are using high-quality and nutritious ingredients to improve the product value. The use of various healthy and nutritious ingredients such as multiple grains, fruits & nuts, spices, oats and others in product production is expanding the market growth.

Manufacturers are capturing the attention of health-conscious consumers with the launch of healthy ingredients-based biscuits. For instance, in June 2022, Parle Products, an Indian multinational food processing company, launched Parle G Oats & Berries, and Parle G Kismi Cinnamon Biscuits. Similarly, in June 2022, Britania Good Day launched the new Good Day Harmony, which is loaded with four, rich nuts such as hazelnut, cashew, pista and almond.

Innovative Product Introductions

With the changing consumer food and diet preferences, manufacturers are also updating their product line with necessary product innovations to meet the consumer requirements and sustain in the competitive market. The new and innovative product launches from the manufacturers drive the market growth.

In March 2021, Kellogg, a leading snack-producing company, introduced two cracker versions that are thinner and crispier. The company also introduced Club Crisps in sea salt and ranch flavour and Town House Dipping Thins in sea salt and black pepper. Similarly, in September 2023, Biscuit International company announced the launch of their new product, DONKIS. This chocolate plain biscuit is decorated with images from the Simpsons to attract children.

Availability of Other Snacking Options

Some of the biscuits in the market are high in sugar and fat which led to concerns about their impact on health. Consumption of high sugar and fat can cause various lifestyle diseases such as diabetes, obesity, heart issues, and other issues. With the increasing prevalence of these lifestyle disorders, consumers are looking for other options to maintain better health.

The increasing competition from alternative products is hindering market growth. Plenty of alternative snack options, such as energy bars and protein bars, are available in the market and are being marketed as healthier alternatives to biscuits. People are choosing such products over biscuits due to their functional benefits.

Segment Analysis

The global biscuits market is segmented based on type, category, flavor, industry vertical, packaging, distribution channel, end-use and region.

Increasing Need for Gluten-Free Products among Gluten-Sensitive People

The global biscuits market is segmented based on category into gluten-based and gluten-free biscuits. With the increasing consumer preference towards gluten-free products, The gluten-free biscuit segment accounted for the largest share of the global market. Gluten intolerance cases are increasing globally with high cases reported in North Africa. According to World Population Review 2023, approximately 2.5 % of adults in Finland, 1.43% of Algeria and 1.3% of Turkey are gluten intolerant.

The increasing prevalence of gluten intolerance is driving the need and demand for gluten-free products in various food and beverage sectors including biscuits. The new launches primarily help in increasing the market seize. For instance, Arnott's company, an Australian biscuits and snack food producer, launched gluten-free versions of some of its biscuit brands in July 2021.

Further, in November 2023 Sweet Loren's, a U.S.-based natural cookie dough brand, introduced a new line of gluten-free and nutrient-packed breakfast biscuits into the market. The new product is gluten-free and vegan-based attracting consumers who prefer a specialised and healthy diet. The product is packed with good content of proteins, fibre and vitamins.

Geographical Penetration

Increasing Snacking Habits in North America

North America dominated the global biscuits market. With increasing busy lifestyles and hectic work schedules, consumers of this region are actively looking for convenient and on-to-go food products that are healthy and tasty at the same time. With the increasing working population in this region, the need for light and better snacks is increasing, providing an opportunity for the biscuits market.

An increase in new and innovative product launches by major key players in the region helps to boost market growth. For instance, in February 2023, Nutella introduced two new products namely, Nutella B-Ready and Nutella Biscuits into U.S. market. These biscuits are designed to be a mid-afternoon snack or an after-dinner treat.

The increasing developments in the retail and online distribution channels fuel the market expansion. Rising disposable income, urbanisation, changing lifestyles, and increasing working population fuel the need for convenient foods. High demand for convenient foods and increasing adoption of various snacking habits.

Competitive Landscape

The major global players in the market include Burton's Biscuits Co, Mondelez International, Parle, ITC Limited, Britannia Industries, BAHLSEN, Walker's Shortbread, Kellogg's (Aust.) Pty. Ltd, Pladis Global, Pickwick Hygienic Products Pvt. Ltd.

COVID-19 Impact Analysis

The COVID-19 pandemic moderately impacted the global biscuits market. The market faced both positive and negative impacts during the pandemic time. The pandemic has disrupted global supply chains, including the procurement of raw materials and transportation of goods. The government restrictions towards the shutdown of various industries on a temporary level.

The travel and distribution channel restrictions in addition to a reduced workforce led to challenges for the manufacturers negatively impacting the availability of products. The demand for packaged and shelf-stable food products has increased rapidly during the pandemic. People had more leisure time which increased their inclination towards snacking, which positively impacted the market demand for biscuits, which are used as convenient snacks.

The pandemic has influenced consumer preferences and purchasing behaviours. Health and wellness considerations have become more prominent, leading to an increased interest in healthier and natural snacks. In addition, the easy and flexible availability of the products through the online sales platform has improved the product's reach to consumers in lockdown conditions.

Russia- Ukraine War Impact

The war between Russia and Ukraine potentially affected the import and export of various products and services in global trade. Trade regulations and political barriers impacted the availability and affordability of various required resources affecting the price of biscuits. The political conflict also caused price fluctuations. Economic instability leads to reduced consumer spending in multiple markets, including the biscuits market.

By Type

• Crackers and Savory Biscuits
  • Plain Crackers
  • Flavored Crackers
• Sweet Biscuits
  • Plain Biscuits
  • Cookies
  • Sandwich Biscuits
  • Chocolate-Coated Biscuits

By Category

• Gluten-Based
• Gluten-Free

By Flavor

• Plain
• Chocolate
• Cheese
• Fruit & Nut
• Others

By Industry Vertical

• Food & Beverage
• Healthcare & Nutrition
• Bakery Products
• Others

By Packaging

• Pouches/Packets
• Jars
• Boxes
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• E-Commerce
• Other

By End Use

• Breakfast Meal
• On-To-Go Food
• Snacks
• Other

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In May 2023, ITC introduced its first millet cookies under Farmlite. The product is highly valued among health-conscious consumers due to its healthy millet ingredients nature.
• In August 2023, Craze Biscuits was laucnhed in the earlier year, came up with two new biscuit varieties such as Choco Rocky and Bourbon.
• In March 2022, Mondelez International, an American multinational company announced the complete acquisition of Chipita Global SA, the high-growth European leader in baked snacks. The acquisition helps in expanding the company's market in Europe.

Why Purchase the Report?

• To visualize the global biscuits market segmentation based on type, category, flavor, industry vertical, packaging, distribution channel, end-use and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of biscuits market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global biscuits market report would provide approximately 93 tables, 102 figures and 243 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies