Market Research Report
Good Food and Drink and Connected Technology, 2014-2019: A Case Study for the Future of Retailing
|Published by||Datacomm Research Company||Product code||303595|
|Published||Content info||118 Pages; 49 Tables & Figures
Delivery time: 1-2 business days
|Good Food and Drink and Connected Technology, 2014-2019: A Case Study for the Future of Retailing|
|Published: May 20, 2014||Content info: 118 Pages; 49 Tables & Figures||
Restaurant Chains' Mobile and Online Revenue Will Triple Within Five Years
Retailing Increasingly Demands Dual Online and Physical Presence, Integrated Marketing
May 20, 2014 - St. Louis, Missouri - You can't download your dinner, but you will order food, pay checks, and do much more with your smartphone. That is one of the conclusions of Datacomm Research Company's new 118-page study, Good Food and Drink and Connected Technology, 2014-2019.
"The restaurant business is going digital," said David Strom, co-author of the report. "Online ordering is generating billions of dollars of business for chains including Pizza Hut, Domino's, and Papa John's. Mobile payments account for a significant percentage of Starbucks' revenue. A growing number of restaurant chains offer electronic gift cards and rewards. And chains such as Chili's and Applebee's are deploying tablet computers to all of their tables," he added.
"The top restaurant chains' use of connected technology is an important case study for the entire retail industry," said Ira Brodsky, the report's second author. "It's increasingly clear that in order to prosper bricks-and-mortar retailers must enhance their online presence and online retailers must enhance their physical presence. Integrated marketing is more ongoing and powerful."
The new Datacomm Research study takes an in-depth look at how restaurant chains are using websites, social media, mobile apps, and self-service tablets to deliver superior customer experiences. The report examines dozens of the top restaurant chains, identifying some of the best and worst examples of how they are using consumer-facing connected technology. The authors make specific recommendations about using digital marketing tools to increase sales, customer retention, and operating efficiency.
Good Food and Drink and Connected Technology, 2014-2019 includes an Executive Summary describing how connected technology is changing the restaurant industry and ultimately all retailing, and forecasting revenue from online ordering, mobile payments, and digital gift and reward cards through 2019. There are chapters on restaurant business trends, website designs, social media engagement, mobile apps, and digital tools for customer interaction. The final chapter profiles nearly 50 technology solution providers-from Altametrics to Ziosk. The report contains 49 tables and figures.