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PUBLISHER: Digital TV Research | PRODUCT CODE: 1454859

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PUBLISHER: Digital TV Research | PRODUCT CODE: 1454859

Eastern Europe OTT TV and Video Forecasts

PUBLISHED:
PAGES: 144 Pages
DELIVERY TIME: 1-2 business days
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PDF and Excel (1 to 5 User License)
USD 1875
PDF and Excel (Global License)
USD 5625

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OTT TV episode and movie revenues for 22 Eastern European countries will reach $6.96 billion in 2029; up from $3.82 billion in 2023. From the $3.1 billion additional revenues between 2023 and 2029, Russia will provide $1 billion and Poland $0.7 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: "Together Poland and Russia will account for two-thirds of the region's 2029 revenues. This means that the remaining 20 countries will share $2.57 billion - or an average of only $129 million each."

SVOD revenues will reach $4.3 billion by 2029 - up from $2.4 billion in 2023. Russia and Poland will be the only countries to generate SVOD revenues in excess of $1 billion by 2029. AVOD will add $1 billion to take its total to $1.9 billion.

Table of Contents

Published in March 2024, this 144-page PDF and excel report covers 22 countries. Covering TV episodes and movies, the report comes in two parts:

  • Insight: Detailed regional and country-by-country analysis in a 74-page PDF document.
  • Excel workbook covering each year from 2015 to 2029 for 22 countries by household penetration, by SVOD subscribers and by OTT, AVOD & FAST revenues for movies and TV episodes. As well as summary tables by country and by platform.

SVOD forecasts for the following 138 platforms across 22 countries:

Country SVOD ops SVOD Platforms
Albania 4 Netflix; Amazon Prime Video; Disney+; SkyShowtime
Belarus 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; Ivi; Amediateka
Bosnia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; Max; SkyShowtime
Bulgaria 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; Max; SkyShowtime
Croatia 6 Netflix; Amazon Prime Video; Disney+; Pickbox; Max; SkyShowtime
Cyprus 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Czech Rep 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; Max; SkyShowtime
Estonia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Max; Go3
Greece 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Hungary 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Max; RTL; SkyShowtime
Latvia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Max; Go3
Lithuania 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Max; Go3
Macedonia 6 Netflix; Amazon Prime Video; Disney+; Pickbox; Max; SkyShowtime
Moldova 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Max
Montenegro 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; Max; SkyShowtime
Poland 10 Netflix; Amazon Prime Video; Disney+; Apple TV+; Polsat Box; Player+; SkyShowtime; Max; Canal Plus; CDA
Romania 6 Netflix; Amazon Prime Video; Disney+; Voyo; Max; SkyShowtime
Russia 8 Ivi; Okko; Amediateka; Premier; Wink; Kion; Kinopoisk; Start
Serbia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; Max; SkyShowtime
Slovakia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; Max; SkyShowtime
Slovenia 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; Voyo; Max; SkyShowtime
Ukraine 4 Netflix; Amazon Prime Video; Apple TV+; Megogo


AVOD forecasts for the following platforms across all countries as well as
Netflix, Disney+, Paramount+, HBO, YouTube and Facebook where applicable:

Country AVOD Platforms
Poland TVP; TVN; Polsat; Canal Plus
Russia Ivi; Okko; Premier; Wink; Kion; Kinopoisk; Start
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