Market Research Report
Western Europe Pay TV Forecasts
|Published by||Digital TV Research||Product code||1000942|
|Published||Content info||190 Pages
Delivery time: 1-2 business days
|Western Europe Pay TV Forecasts|
|Published: April 8, 2021||Content info: 190 Pages||
The number of Western European pay TV subscribers will fall by 4 million between 2020 and 2026 to 103 million. Reflecting the importance of high-speed broadband for homes, IPTV is the top pay TV platform by subscribers.
IPTV will gain 4 million subscribers between 2020 and 2026 to reach 47 million, with pay satellite TV down by 5 million to 18 million and cable down by 2 million to 37 million.
Simon Murray, Principal Analyst at Digital TV Research, said: "European operators shifted their emphasis from premium TV to high-speed broadband delivery. This is particularly true in Denmark and Italy - which are at opposite ends of the pay TV penetration spectrum - where most operators promote OTT platforms ahead of traditional pay TV ones."
Pay TV revenues will decline by $4 billion - 15% - between 2020 and 2026 to reach $23 billion. The pay TV subscriber count will drop by 4%, so revenues will fall faster - revealing lower TV ARPUs and less emphasis on TV from the operators.
|Country||No of ops||Operators|
|Austria||5||Telekom Austria; Magenta; Sky; Liwest; HD Austria|
|Belgium||5||Proximus; Telenet; VOO; Telesat/TV Vlaanderen; Orange|
|Denmark||6||Allente; You See; Stofa; Boxer; TDC; Telia|
|Finland||4||Elisa; Telia; DNA; Allente; Digita|
|France||6||Orange; SFR; CanalSat; Free; Bouygues; TNT|
|Germany||6||Vodafone; DT/T-Home; Sky; Telecolumbus; HD+; Freenet|
|Ireland||3||Virgin; Sky; eir|
|Italy||3||Sky; Telecom Italia; Vodafone|
|Luxembourg||2||Tele des P&T; Eltrona|
|Netherlands||5||Ziggo; Canal Digitaal; Tele 2; KPN/Digitenne|
|Norway||5||Allente; Riks TV; Telenor; Telia; Altibox|
|Portugal||4||Meo/PT; NOS; Nowo; Vodafone|
|Spain||4||Vodafone; Telefonica/Movistar; Euskaltel; Orange|
|Sweden||5||Allente; Tele 2; Telia; Boxer; Telenor|
|Switzerland||3||Swisscom; UPC; Sunrise|
|UK||4||Sky; Virgin; BT; TalkTalk|