PUBLISHER: Digital TV Research | PRODUCT CODE: 1344581
PUBLISHER: Digital TV Research | PRODUCT CODE: 1344581
Germany will have more SVOD subscriptions than the UK by the end of this year, with the gap between the two countries growing from then on.
Western Europe is forecast to have 273 million SVOD subscriptions by 2029, up from 210 million by end-2023. From the 63 million additions, the UK will contribute 6 million, Germany 12 million, Spain 9 million, Italy 10 million and France 11 million.
Simon Murray, Principal Analyst at Digital TV Research, said: "The UK is the most mature SVOD market in Western Europe. Germany, France, Italy and Spain will each add more subscriptions than the UK over coming years."
Country | SVOD ops | SVOD Platforms |
Austria | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X; Joyn; RTL+; Paramount+ |
Belgium | 7 | Netflix; Amazon; Disney+; Apple TV+; Streamz; Proximus; Paramount+ |
Denmark | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime |
Finland | 9 | Netflix; Amazon; Disney+; Apple TV+; HBO; Viaplay; C More; SkyShowtime; Ruutu+ |
France | 7 | Netflix; Amazon; Disney+; Apple TV+; MyCanal; HBO; Paramount+ |
Germany | 10 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Wow; Joyn; Magenta TV App; Giga; RTL+; Paramount+ |
Iceland | 4 | Netflix; Amazon Prime Video; Disney+; Viaplay |
Ireland | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; Paramount+ |
Italy | 8 | Netflix; Amazon; Disney+; Apple TV+; Sky Now; TIMVision; Mediaset Infinity; Paramount+ |
Luxembourg | 4 | Netflix; Amazon Prime Video; Disney+; Apple TV+; |
Malta | 4 | Netflix; Amazon Prime Video; Disney+; Apple TV+; |
Netherlands | 10 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; NPO Plus; NL Ziet; Ziggo Movies & Series; HBO; SkyShowtime; Viaplay |
Norway | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime |
Portugal | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime |
Spain | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Movistar+ Lite; MiTele Plus; Atresplayer Prem; SkyShowtime |
Sweden | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV4 Play; SkyShowtime |
Switzerland | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Blue+; Paramount+ |
UK | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now TV; ITVX; Paramount+ |
Country | AVOD Platforms |
Austria | Joyn; RTL; Samsung TV Plus; Pluto TV |
Belgium | RTL Play; VTM Go; Samsung TV Plus; Pluto TV |
Denmark | TV2; Discovery; Viafree; Samsung TV Plus; Pluto TV |
Finland | MTV; Discovery; Ruutu; Samsung TV Plus; Pluto TV |
France | TF1; M6; France Televisions; MyCanal; Samsung TV Plus; Pluto TV |
Germany | RTL; Joyn; Samsung TV Plus; Pluto TV |
Ireland | RTE; TV3; Samsung TV Plus; Pluto TV |
Italy | Mediaset; RAI; Discovery; Samsung TV Plus; Pluto TV |
Netherlands | Videoland; Talpa; NPO; Viaplay; Samsung TV Plus; Pluto TV |
Norway | TV2; Viafree; Discovery; Samsung TV Plus; Pluto TV |
Portugal | SIC; RTP; TVI; Samsung TV Plus; Pluto TV |
Spain | MiTele; Atresmedia; RTVE; Samsung TV Plus; Pluto TV |
Sweden | TV4; Viafree; Discovery Samsung TV Plus; Pluto TV |
Switzerland | Play Suisse; Samsung TV Plus; Pluto TV |
UK | ITVX; Channel 4; My5/Pluto; Now/Sky; Samsung TV Plus; Roku Channel |