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Market Research Report

Western Europe OTT TV and Video Forecasts

Published by Digital TV Research Product code 1000956
Published Content info 186 Pages
Delivery time: 1-2 business days
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Western Europe OTT TV and Video Forecasts
Published: April 15, 2021 Content info: 186 Pages
Description

Western Europe to reach 234 million SVOD subscriptions

Western Europe will have 234 million SVOD subscriptions by 2026, up from 137 million at end-2020.

Despite losing market share, Netflix will remain the largest SVOD platform. Netflix will have 74 million paying subscribers by 2026 - up by 20 million on 2020.

Disney+ will become the second largest platform in 2025. Now available in most Western European countries, Disney+ will have 55 million paying subscribers by 2026; up by 36 million on 2020.

HBO Max will launch in the six countries where it already has operations - the Nordic countries, Portugal and Spain - before end-2021. However, HBO Max will not start in some key European countries due to existing exclusive contracts. For example, HBO's contract with Sky in Austria, Germany, Ireland, Italy and the UK lasts until 2025.

Simon Murray , Principal Analyst at Digital TV Research, said: "If HBO Max started across the region's 18 countries in 2021, we estimate that it would amass 10 million subscribers by 2026. This will not happen, so its total will be 3.3 million across six countries by 2026."

Table of Contents

Table of Contents

Published in April 2021, this 186-page PDF, PowerPoint and excel report covers movies and TV episodes. The report comes in three parts:

  • Insight: Detailed country-by-country analysis in a 90-page PDF document.
  • Outlook: Forecasts for 18 countries in a 41-page PowerPoint document full of charts, graphs and bullet points;
  • Excel workbook covering each year from 2010 to 2026 for 18 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;

Forecasts for the following 120 platforms across 18 countries:

CountrySVOD opsSVOD Platforms
Austria 7Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X; Joyn; RTL+
Belgium 7Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; Streamz; Proximus
Denmark 8Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Play
Finland 7Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More
France 7Netflix; Amazon Prime Video; Disney+; Apple TV+; OCS; Salto; MyCanal
Germany 9Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Ticket; Joyn; Magenta TV App; Giga; RTL+
Iceland 5Netflix; Amazon Prime Video; Disney+; HBO; Viaplay
Ireland 5Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now
Italy 7Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; TIMVision; Mediaset Infinity
Luxembourg 4Netflix; Amazon Prime Video; Disney+; Apple TV+;
Malta 4Netflix; Amazon Prime Video; Disney+; Apple TV+;
Netherlands 8Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; NPO Plus; NL Ziet; Ziggo Movies & Series
Norway 8Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Play
Portugal 6Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; NOS Play
Spain 8Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Movistar+ Lite; MiTele Plus; Atresplayer Prem
Sweden 7Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More
Switzerland 6Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Blue+
UK 7Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now TV; Britbox; ITV Hub+
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