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PUBLISHER: Digital TV Research | PRODUCT CODE: 1344581

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PUBLISHER: Digital TV Research | PRODUCT CODE: 1344581

Western Europe OTT TV and Video Forecasts

PUBLISHED:
PAGES: 150 Pages
DELIVERY TIME: 1-2 business days
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PDF and Excel (1 to 5 User License)
USD 1875
PDF and Excel (Global License)
USD 5625

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Germany will have more SVOD subscriptions than the UK by the end of this year, with the gap between the two countries growing from then on.

Western Europe is forecast to have 273 million SVOD subscriptions by 2029, up from 210 million by end-2023. From the 63 million additions, the UK will contribute 6 million, Germany 12 million, Spain 9 million, Italy 10 million and France 11 million.

Simon Murray, Principal Analyst at Digital TV Research, said: "The UK is the most mature SVOD market in Western Europe. Germany, France, Italy and Spain will each add more subscriptions than the UK over coming years."

Table of Contents

Published in September 2023, this 150-page PDF and excel report covers movies and TV episodes. The report comes in two parts:

  • Insight: Detailed country-by-country analysis in a 86-page PDF document.
  • Excel workbook covering each year from 2015 to 2029 for 18 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes, AVOD and FAST revenues by major platform. As well as summary tables by country and by platform.

SVOD forecasts for the following 131 platforms across 18 countries:

Country SVOD ops SVOD Platforms
Austria 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X; Joyn; RTL+; Paramount+
Belgium 7 Netflix; Amazon; Disney+; Apple TV+; Streamz; Proximus; Paramount+
Denmark 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime
Finland 9 Netflix; Amazon; Disney+; Apple TV+; HBO; Viaplay; C More; SkyShowtime; Ruutu+
France 7 Netflix; Amazon; Disney+; Apple TV+; MyCanal; HBO; Paramount+
Germany 10 Netflix; Amazon Prime Video; Disney+; Apple TV+; Wow; Joyn; Magenta TV App; Giga; RTL+; Paramount+
Iceland 4 Netflix; Amazon Prime Video; Disney+; Viaplay
Ireland 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; Paramount+
Italy 8 Netflix; Amazon; Disney+; Apple TV+; Sky Now; TIMVision; Mediaset Infinity; Paramount+
Luxembourg 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Malta 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Netherlands 10 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; NPO Plus; NL Ziet; Ziggo Movies & Series; HBO; SkyShowtime; Viaplay
Norway 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime
Portugal 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime
Spain 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Movistar+ Lite; MiTele Plus; Atresplayer Prem; SkyShowtime
Sweden 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV4 Play; SkyShowtime
Switzerland 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Blue+; Paramount+
UK 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now TV; ITVX; Paramount+


AVOD forecasts for the following platforms across as well as Netflix,
Disney+, Paramount+, HBO, YouTube and Facebook where applicable:

Country AVOD Platforms
Austria Joyn; RTL; Samsung TV Plus; Pluto TV
Belgium RTL Play; VTM Go; Samsung TV Plus; Pluto TV
Denmark TV2; Discovery; Viafree; Samsung TV Plus; Pluto TV
Finland MTV; Discovery; Ruutu; Samsung TV Plus; Pluto TV
France TF1; M6; France Televisions; MyCanal; Samsung TV Plus; Pluto TV
Germany RTL; Joyn; Samsung TV Plus; Pluto TV
Ireland RTE; TV3; Samsung TV Plus; Pluto TV
Italy Mediaset; RAI; Discovery; Samsung TV Plus; Pluto TV
Netherlands Videoland; Talpa; NPO; Viaplay; Samsung TV Plus; Pluto TV
Norway TV2; Viafree; Discovery; Samsung TV Plus; Pluto TV
Portugal SIC; RTP; TVI; Samsung TV Plus; Pluto TV
Spain MiTele; Atresmedia; RTVE; Samsung TV Plus; Pluto TV
Sweden TV4; Viafree; Discovery Samsung TV Plus; Pluto TV
Switzerland Play Suisse; Samsung TV Plus; Pluto TV
UK ITVX; Channel 4; My5/Pluto; Now/Sky; Samsung TV Plus; Roku Channel
Have a question?
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Manager - EMEA

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