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Market Research Report

Global OTT TV and Video Forecasts

Published by Digital TV Research Product code 1002886
Published Content info 292 Pages
Delivery time: 1-2 business days
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Global OTT TV and Video Forecasts
Published: May 1, 2021 Content info: 292 Pages
Description

OTT revenues to reach $210 billion

Global revenues from OTT TV episode and movies will reach $210 billion in 2026; up from $106 billion on 2020. About $23 billion will be added in 2021 alone.

From the 138 countries covered, the top five will command two-thirds of global revenues by 2026. This proportion is down from 71% in 2020; revealing that the rest of the world will grow at a faster rate.

Simon Murray, Principal Analyst at Digital TV Research, said: "The US will remain the dominant territory by some distance. Its share of global revenues will still be 42% by 2026. This market is far from mature. US revenues will climb by $42 billion between 2020 and 2026 to reach $88 billion."

From the extra $104 billion revenues between 2020 and 2026, China will add $8.4 billion to reach to $24 billion. Japan will add $4.5 billion to double to $9.2 billion. India will increase by $4.7 billion to more than triple to $6.7 billion.

SVOD revenues will climb by $59 billion between 2020 and 2026 to $126 billion. SVOD's share of the total will dip slightly from 62% in 2020 to 60% in 2026. AVOD revenues will increase by $39 billion between 2020 and 2026 to $66 billion - 32% of total OTT revenues by 2026, up from 26% in 2020.

Table of Contents

Table of Contents

Published in May 2021, this 292-page PDF and excel report contains comprehensive coverage of the global OTT TV episode & movie sector (subscribers/homes and revenues for SVOD, Ad-supported/AVOD, TVOD rental and download-to-own/electronic sell-through) for 138 countries, including:

  • An 80-page PDF file giving a global Executive Summary, comparison tables and rankings. Insight profiles for the top 10 countries (Brazil, Canada, China, France, Germany, India, Japan, South Korea, UK and USA)
  • An excel workbook providing forecasts (2010-2026) for each of the 138 countries covered as well as comparison and ranking tables.

Forecasts for 138 countries:

AlbaniaAlgeria AngolaArgentina
ArmeniaAustraliaAustriaAzerbaijan
BahrainBangladeshBelarusBelgium
BeninBoliviaBosniaBotswana
BrazilBulgariaBurkina FasoBurundi
CambodiaCameroonCanadaCAR
ChadChileChinaColombia
DR CongoRep CongoCosta RicaCote d'Ivoire
CroatiaCyprusCzech Rep.Denmark
Dominican Rep.EcuadorEgyptEl Salvador
Eq GuineaEstoniaEthiopiaFinland
FranceGabonGambiaGeorgia
GermanyGhanaGreeceGuatemala
GuineaHondurasHong KongHungary
IcelandIndiaIndonesiaIreland
IsraelItalyJapanJordan
KazakhstanKenyaKuwaitLaos
LatviaLebanonLiberiaLithuania
LuxembourgMacedoniaMadagascarMalawi
MaliMalaysiaMaltaMexico
MoldovaMongoliaMontenegroMorocco
MozambiqueMyanmarNamibiaNepal
NetherlandsNew ZealandNicaraguaNiger
NigeriaNorwayOmanPakistan
PanamaParaguayPeruPhilippines
PolandPortugalPuerto RicoQatar
RomaniaRussiaRwandaSaudi Arabia
SenegalSerbiaSierra LeoneSingapore
SlovakiaSloveniaSouth AfricaSouth Korea
SpainSri LankaSwedenSwitzerland
SyriaTaiwanTanzaniaThailand
TogoTunisiaTurkeyUganda
UkraineUAEUKUSA
UruguayUzbekistanVenezuelaVietnam
Zambia Zimbabwe   
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