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Market Research Report
Product code
1025849
Africa SVOD Forecasts |
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| Africa SVOD Forecasts |
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Published: August 26, 2021
Digital TV Research
Content info: 90 Pages
Delivery time: 1-2 business days
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- Description
- Table of Contents
African SVOD subscriptions to triple
Digital TV Research forecasts 15.06 million paying SVOD subscriptions in Africa by 2026, triple from the 5.11 million expected at end-2021. From the 10 million additions, South Africa and Nigeria will each supply 2.3 million. These two will be the only countries with more than 1 million subscriptions.
Netflix will account for 51% of the region's SVOD subscribers by end-2021. Its share will fall to 39% by 2026 (5.84 million subscribers - double from 2.61 million in 2021). Disney+ will start in 2022 - but only in an expected 12 countries - with 2.17 million paying subscribers forecast by 2026.
Simon Murray, Principal Analyst at Digital TV Research, said: "The selective launch plans from some global platforms works in favor of regional players such as Showmax and MyCanal."
Table of Contents
Published in August 2021, this 90-page report covers SVOD movie and TV episode developments. It comes in two parts:
- Insight: Africa overview as well as detailed country analysis for Cote d'Ivoire, Ethiopia, Ghana, Kenya, Nigeria, South Africa, Tanzania and Uganda in a 28-page PDF document.
- A 62-page Excel workbook covering each year from 2010 to 2026 for 35 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform.
Forecasts for 137 platforms in the following 35 countries:
| Country | SVOD ops | SVOD Platforms |
| Angola | 3 | Netflix; Amazon; Disney+ |
| Benin | 3 | Netflix; Amazon; MyCanal |
| Botswana | 4 | Netflix; Amazon; Apple TV+; Showmax |
| Burkina Faso | 3 | Netflix; Amazon; MyCanal |
| Burundi | 5 | Netflix; Amazon; Apple TV+; MyCanal; Showmax |
| Cameroon | 4 | Netflix; Amazon; Disney+; Showmax |
| CAR | 4 | Netflix; Amazon; Showmax; MyCanal |
| Chad | 4 | Netflix; Amazon; Showmax; MyCanal |
| DR Congo | 4 | Netflix; Amazon; MyCanal; Showmax |
| Rep Congo | 4 | Netflix; Amazon; MyCanal; Showmax |
| Cote d'Ivoire | 5 | Netflix; Amazon; Disney+; MyCanal; Showmax |
| Eq. Guinea | 4 | Netflix; Amazon; Showmax; MyCanal |
| Ethiopia | 4 | Netflix; Amazon; Disney+; Showmax |
| Gabon | 4 | Netflix; Amazon; Showmax; MyCanal |
| Gambia | 5 | Netflix; Amazon; Apple TV+; Showmax; MyCanal |
| Ghana | 5 | Netflix; Amazon; Disney+; Apple TV+; Showmax |
| Guinea | 4 | Netflix; Amazon; MyCanal; Showmax |
| Kenya | 4 | Netflix; Amazon; Disney+; Showmax |
| Liberia | 3 | Netflix; Amazon; Showmax |
| Madagascar | 4 | Netflix; Amazon; MyCanal; Showmax |
| Malawi | 3 | Netflix; Amazon; Showmax |
| Mali | 3 | Netflix; Amazon; MyCanal |
| Mozambique | 3 | Netflix; Amazon; Showmax |
| Namibia | 4 | Netflix; Amazon; Apple TV+; Showmax |
| Niger | 4 | Netflix; Amazon; Apple TV+; MyCanal |
| Nigeria | 4 | Netflix; Amazon; Disney+; Showmax |
| Rwanda | 4 | Netflix; Amazon; MyCanal; Showmax |
| Senegal | 5 | Netflix; Amazon; Disney+; MyCanal; Showmax |
| Sierra Leone | 3 | Netflix; Amazon; MyCanal |
| South Africa | 5 | Netflix; Amazon; Disney+: Apple TV+; Showmax; |
| Tanzania | 4 | Netflix; Amazon; Disney+; Showmax |
| Togo | 3 | Netflix; Amazon; MyCanal |
| Uganda | 5 | Netflix; Amazon; Disney+; Apple TV+; Showmax |
| Zambia | 4 | Netflix; Amazon; Disney+; Showmax |
| Zimbabwe | 3 | Netflix; Amazon; Showmax |
