Market Research Report
North America SVOD Forecasts
|North America SVOD Forecasts|
Published: September 2, 2021
Digital TV Research
Content info: 44 Pages
Delivery time: 1-2 business days
Gross SVOD subscriptions [for movies, linear channels and TV episodes - excluding other platforms such as sports] in the US will climb by 33% from 338 million at end-2021 to 450 million in 2026.
About 87% of TV households (106 million) will subscribe to at least one SVOD platform by 2026. This compares to 82% of TV households (99 million) subscribing to at least one SVOD platform by end-2021.
The average SVOD household will pay for 4.26 SVOD platforms by 2026. The average SVOD subscriber will pay for 3.42 SVOD platforms at end-2021. Therefore, the average SVOD home will add nearly one paid-for subscription between 2021 and 2026.
Simon Murray, Principal Analyst at Digital TV Research, said: "We have substantially revised our forecasts to reflect recent market developments. For instance, we have markedly increased our subscriber numbers for Amazon Prime Video, HBO Max and the "others" category."
Forecasts for the following 22 platforms across 2 countries:
|Country||SVOD ops||SVOD Platforms|
|Canada||8||Netflix; Amazon Prime Video; CraveTV; Illico; Fibe Alt TV; Paramount+; Disney+; Apple TV+|
|USA||14||Netflix; Amazon Prime Video; Hulu; HBO Max; Showtime; Paramount+; Starz; Sling TV; Hulu Live; Xfinity Instant TV; YouTube TV; Disney+; Apple TV+; Peacock|