PUBLISHER: Digital TV Research | PRODUCT CODE: 1119261
PUBLISHER: Digital TV Research | PRODUCT CODE: 1119261
Latin America SVOD Forecasts
Netflix to lose SVOD revenues in Latin America
Latin American SVOD revenues will reach $8.54 billion by 2027; up from $5.01 billion in 2021. Netflix will account for 41% of the 2027 total, down from 72% in 2021. Netflix's revenues will peak at $3.73 billion in 2023.
Simon Murray, Principal Analyst at Digital TV Research, explained: "Netflix will introduce AVOD-SVOD tiers [one for Brazil and another pan-regional one for the Spanish-speaking countries] in 2024, with SVOD revenues and ARPUs falling slowly as some subscribers convert to cheaper packages."
Disney+ is likely to introduce similar tiers in 2024. The platform is expected to follow its US example by converting its current subscription tier to AVOD-SVOD and charging more for SVOD-only. This will push up ARPU.
Latin America will have 139 million gross SVOD subscriptions by 2027; up from 75 million at end-2021. Seven US-based platforms (Netflix, Amazon Prime Video, Disney+, Star+, Paramount+, Apple TV+ and HBO) will account for 90% of the region's paying SVOD subscriptions by end-2027.
Table of Contents
Published in August 2022, this 102-page PDF and excel report covers 19 countries. The report comes in two parts:
- Insights: Detailed country analysis for 19 countries in a 62-page PDF document.
- Forecasts: Excel workbook covering each year from 2010 to 2027 for 19 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform.
Forecasts for the following 151 platforms across 19 countries:
| Country | SVOD ops | SVOD Platforms |
| Argentina | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
| Bolivia | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Star+; Paramount+ |
| Brazil | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; Globo Play; HBO; Star+; Paramount+ |
| Chile | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
| Colombia | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
| Costa Rica | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
| Dominican R | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
| Ecuador | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
| El Salvador | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
| Guatemala | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
| Honduras | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
| Mexico | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO; Star+; Paramount+ |
| Nicaragua | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
| Panama | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
| Paraguay | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
| Peru | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
| Puerto Rico | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Sling TV; Hulu; Paramount+ |
| Uruguay | 7 | Netflix; Amazon Prime Video; Disney+; Claro Video; HBO; Star+; Paramount+ |
| Venezuela | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Star+; Paramount+ |
