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PUBLISHER: Digital TV Research | PRODUCT CODE: 1124091

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PUBLISHER: Digital TV Research | PRODUCT CODE: 1124091

Eastern Europe SVOD Forecasts

PUBLISHED:
PAGES: 122 Pages
DELIVERY TIME: 1-2 business days
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PDF and Excel (1 to 5 User License)
USD 1600
PDF and Excel (Global License)
USD 4800

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Poland drives Eastern European SVOD

Eastern European SVOD revenues will reach $2.95 billion by 2027 - up from $1.60 billion in 2021. Poland will be the only country to generate more than $1 billion by 2027.

Simon Murray , Principal Analyst at Digital TV Research, said: "Excluding Russia and Ukraine - no mean feat considering together they provide 57% of the region's TV households - revenues will grow from $0.93 billion in 2021 to $2.24 billion in 2027. This was prompted by 2022 launches from Disney+, SkyShowtime and HBO Max."

We forecast 38 million SVOD subscriptions in Eastern Europe by 2027; up from 22 million at end-2021. Excluding Russia and Ukraine, subscriptions for 20 countries will triple from 9 million in 2021 to 24 million in 2027.

There will still be plenty of room for growth beyond the forecast period as only 16% of the region's TV households will subscribe to at least one SVOD platform by 2027. Excluding Russia and Ukraine, this proportion will double from 11% in 2021 to 24% in 2027. Penetration in Poland will reach 44% by 2027.

Table of Contents

Published in September 2022 , this 122 -page PDF and excel report forecasts for 22 countries. Covering TV episodes and movies , the report comes in two parts:

  • Insight: Detailed country-by-country analysis for 22 countries in a 72-page PDF document.
  • Excel workbook for each year from 2010 to 2027 for 22 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 145 platforms across 22 countries:

Country SVOD ops SVOD Platforms
Albania 4 Netflix; Amazon Prime Video; Disney+; SkyShowtime
Belarus 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; Ivi; Amediateka
Bosnia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime
Bulgaria 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime
Croatia 6 Netflix; Amazon Prime Video; Disney+; Pickbox; HBO; SkyShowtime
Cyprus 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Czech Rep 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime
Estonia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Viaplay; HBO; Go 3
Greece 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Paramount+
Hungary 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime
Lithuania 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Viaplay; HBO; Go 3
Moldova 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO
Montenegro 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime
Poland 11 Netflix; Amazon Prime Video; Disney+; Apple TV+; Polsat Box/Ipla; Player+; CDA; Canal Plus; HBO; SkyShowtime; Viaplay
Romania 6 Netflix; Amazon Prime Video; Disney+; Voyo; HBO; SkyShowtime
Russia 8 Ivi; Okko; Amediateka; Premier; Wink; Kion; Kinopoisk; Start
Serbia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime
Slovakia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime
Slovenia 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; Voyo; HBO; SkyShowtime
Ukraine 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; Paramount+
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