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PUBLISHER: Digital TV Research | PRODUCT CODE: 1124579

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PUBLISHER: Digital TV Research | PRODUCT CODE: 1124579

Western Europe SVOD Forecasts

PUBLISHED:
PAGES: 118 Pages
DELIVERY TIME: 1-2 business days
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PDF and Excel (1 to 5 User License)
USD 1600
PDF and Excel (Global License)
USD 4800

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Western Europe to add 73 million SVOD subs

Western Europe will have 238 million SVOD subscriptions by 2027, up from 165 million by end-2021. Six US-based platforms will account for 81% of all SVOD subscriptions by 2027.

Netflix will have 62 million subscribers by 2027 - 3 million more than 2021. Subscriptions are flat for 2022 due mainly to increased competition. Netflix's share of the total will fall from 36% in 2021 to 26% by 2027.

Disney+ will have 46 million subscribers by 2027 - 20 million more than 2021. Newcomer Paramount+/SkyShowtime will add 11 million subscribers and HBO Max will bring in an extra 5 million.

Western European SVOD revenues will total $25 billion by 2027 - up from $16 billion in 2021. The UK will remain the SVOD revenue leader.

Simon Murray, Principal Analyst at Digital TV Research, said: "Netflix will slowly lose SVOD revenues as we assume that it will convert its cheapest tier to a lower-priced hybrid AVOD-SVOD tier. Any SVOD revenue shortfall will be more than covered by its AVOD revenues. Netflix will remain the SVOD revenue winner, although its share of the total will fall from nearly half in 2021 to a third in 2027."

Murray continued: "We do not expect many more price rises due to the intense competition. We assume that Disney+ will follow its US example by converting its present tier to a hybrid AVOD-SVOD one and charging more for an SVOD-only tier."

Table of Contents

Published in September 2022 and based on June results, this 118-page PDF and excel report based on June 2022 results covers movies and TV episodes. The report comes in two parts:

  • Insight: Regional overview and country analysis for 18 countries in a 76-page PDF document.
  • Excel workbook covering each year from 2010 to 2027 for 18 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform;

SVOD forecasts for the following 141 platforms across 18 countries:

Country SVOD ops SVOD Platforms
Austria 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X; Joyn; RTL+; Paramount+
Belgium 8 Netflix; Amazon; Disney+; Apple TV+; Streamz; Proximus; HBO; Paramount+
Denmark 10 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Play; SkyShowtime; Discovery+
Finland 9 Netflix; Amazon; Disney+; Apple TV+; HBO; Viaplay; C More; SkyShowtime; Ruutu+
France 9 Netflix; Amazon; Disney+; Apple TV+; OCS; Salto; MyCanal; HBO; Paramount+
Germany 10 Netflix; Amazon Prime Video; Disney+; Apple TV+; Wow; Joyn; Magenta TV App; Giga; RTL+; Paramount+
Iceland 5 Netflix; Amazon Prime Video; Disney+; HBO; Viaplay
Ireland 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; Paramount+
Italy 8 Netflix; Amazon; Disney+; Apple TV+; Sky Now; TIMVision; Mediaset Infinity; Paramount+
Luxembourg 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Malta 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Netherlands 10 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; NPO Plus; NL Ziet; Ziggo Movies & Series; HBO; SkyShowtime
Norway 10 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Play; SkyShowtime; Discovery+
Portugal 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; NOS Play; SkyShowtime
Spain 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Movistar+ Lite; MiTele Plus; Atresplayer Prem; Sky Showtime
Sweden 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; Discovery+; SkyShowtime
Switzerland 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Blue+; Paramount+
UK 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now TV; Britbox; ITVX; Paramount+
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