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Market Research Report
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1076041

Global SVOD Forecasts

Published: | Digital TV Research | 274 Pages | Delivery time: 1-2 business days

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Global SVOD Forecasts
Published: May 16, 2022
Digital TV Research
Content info: 274 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

SVOD subscriptions to grow by 485 million

Global SVOD subscriptions will increase by 485 million between 2021 and 2027 to reach 1.69 billion. Six US-based platforms will have 988 million paying SVOD subscribers by 2027, up from 612 million in 2021.

Simon Murray, Principal Analyst at Digital TV Research, said: "Our Netflix forecasts for 2027 are 29 million lower than our February update - at 253 million. Netflix needs to boost its content to counter its fresher and cheaper rivals."

Netflix will add 31 million subscribers between 2021 and 2027, despite losing 4 million subscribers in North America.

Disney+ will overtake Netflix in 2025. Disney+ will add 144 million subscribers between 2021 and 2027 to take its total to 274 million Disney+ Hotstar will roll out to 13 Asian countries by 2027. These countries will supply 114 million (42%) of the global Disney+ subscriber total, but only $1.58 billion (11%) of Disney+' revenues [$14.7 billion] by 2027.

Netflix will remain the revenue winner, with $34 billion by 2027 - similar to Disney+, HBO Max and Paramount+ combined. However, the Netflix total is only $4 billion more than 2021 as subscriber growth decelerates and ARPU is squeezed.

Table of Contents

Published in May 2022 and based on March financial results for the main platforms, this 274-page PDF and excel report contains comprehensive coverage of the SVOD sector for TV episodes and movies across 841 platforms in 138 countries. The report comprises:

  • Executive Summary.
  • Major SVOD platforms, including subscriber and revenues forecasts by country (2010 to 2027) for the major platforms.
  • Individual analysis chapters for Netflix, Disney+, Paramount+, HBO Max, Amazon Prime Video and Apple TV+
  • Insight profiles for the top 10 countries (Brazil, China, France, Germany, India, Japan, Mexico, Russia, UK and USA)
  • Country-by-country forecasts from 2010 to 2027

Forecasts for each year from 2010 to 2027 contain this detail for 138 countries:

Africa: 109 platforms across 35 countries

CountrySVOD opsSVOD Platforms
Angola 2 Netflix; Amazon
Benin 2 Netflix; Amazon
Botswana 3 Netflix; Amazon; Showmax
Burkina Faso 3 Netflix; Amazon; Disney+
Burundi 3 Netflix; Amazon; Showmax
Cameroon 3 Netflix; Amazon; Showmax
CAR 3 Netflix; Amazon; Showmax
Chad 3 Netflix; Amazon; Showmax
DR Congo 3 Netflix; Amazon; Showmax
Rep Congo 4 Netflix; Amazon; Apple TV+; Showmax
Cote d'Ivoire 3 Netflix; Amazon; Showmax
Eq. Guinea 3 Netflix; Amazon; Showmax
Ethiopia 3 Netflix; Amazon; Showmax
Gabon 3 Netflix; Amazon; Showmax
Gambia 4 Netflix; Amazon; Apple TV+; Showmax
Ghana 4 Netflix; Amazon; Apple TV+; Showmax
Guinea 3 Netflix; Amazon; Showmax
Kenya 3 Netflix; Amazon; Showmax
Liberia 3 Netflix; Amazon; Showmax
Madagascar 3 Netflix; Amazon; Showmax
Malawi 3 Netflix; Amazon; Showmax
Mali 3 Netflix; Amazon; MyCanal
Mozambique 3 Netflix; Amazon; Showmax
Namibia 4 Netflix; Amazon; Apple TV+; Showmax
Niger 3 Netflix; Amazon; Apple TV+
Nigeria 4 Netflix; Amazon; Disney+; Showmax
Rwanda 3 Netflix; Amazon; Showmax
Senegal 3 Netflix; Amazon; Showmax
Sierra Leone 2 Netflix; Amazon
South Africa 5 Netflix; Amazon; Disney+: Apple TV+; Showmax;
Tanzania 3 Netflix; Amazon; Showmax
Togo 2 Netflix; Amazon
Uganda 4 Netflix; Amazon; Apple TV+; Showmax
Zambia 3 Netflix; Amazon; Showmax
Zimbabwe 3 Netflix; Amazon; Showmax

Asia Pacific: 148 SVOD platforms across 22 countries

CountrySVOD opsSVOD Platforms
Australia 10 Netflix; Amazon Prime Video; Disney+; HBO; Paramount+; Britbox; Apple TV+; Stan; Binge; Foxtel Now
Bangladesh 4 Netflix; Amazon Prime Video; Disney+; Zee5
Cambodia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix
China 5 Youku Tudou; IQiyi; Tencent Video; Mango; Bilbili
Hong Kong 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; MyTV Super; Viu
India 9 Netflix; Amazon Prime Video; Disney+ Hotstar; HBO; Apple TV+; Zee5; Sony Liv; ALT Balaji; Eros Now
Indonesia 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Vidio; Viu
Japan 11 Netflix; Amazon Prime Video; Disney+; HBO; Parmount+; Apple TV+; Hulu; U-Next; Avex dtv; Telasa; Niconico
Laos 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO
Malaysia 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu; Sooka
Mongolia 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Myanmar 4 Netflix; Amazon Prime Video; Disney+; Viu
Nepal 3 Netflix; Amazon Prime Video; Disney+
New Zealand 8 Netflix; Amazon Prime Video; Disney+; HBO; Paramount+; Apple TV+; Britbox; Neon
Pakistan 6 Netflix; Amazon Prime Video; Disney+; Iflix; StarzPlay; Zee5
Philippines 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu
Singapore 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viu
South Korea 11 Netflix; Amazon Prime Video; Disney+; HBO; Paramount+; Watcha Play; Tving; LG U+; Olleh TV; Seezn; Wavve
Sri Lanka 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Zee5
Taiwan 7 Netflix; Amazon Prime Video; Disney+; HBO; Apple TV+; Catchplay; CHT
Thailand 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; WeTV;Iflix; Viu; True ID
Vietnam 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix

North America: 21 SVOD platforms across two countries

CountrySVOD opsSVOD Platforms
Canada8Netflix; Amazon Prime Video; CraveTV; Illico; Stack TV; Paramount+; Disney+; Apple TV+
USA13Netflix; Amazon Prime Video; Hulu; HBO Max; Showtime; Paramount+; Starz; Sling TV; Hulu Live; YouTube TV; Disney+; Apple TV+; Peacock

Latin America: 151 platforms across 19 countries:

CountryOpsSVOD Platforms
Argentina 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; Flow fixed; HBO; Paramount+; Star+
Bolivia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Paramount+; Star+
Brazil 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; Globo Play; HBO; Paramount+; Star+
Chile 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Colombia 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Costa Rica 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Dominican R 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Ecuador 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
El Salvador 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Guatemala 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Honduras 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Mexico 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO; Paramount+; Star+
Nicaragua 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Panama 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Paraguay 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Peru 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Puerto Rico 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Sling TV; Paramount+; Hulu
Uruguay 7 Netflix; Amazon Prime Video; Disney+; Claro Video; HBO; Paramount+; Star+
Venezuela 6 Netflix; Amazon Prime Video; Apple TV+; HBO; Paramount+; Star+

Western Europe: 141 platforms across 18 countries

CountrySVOD opsSVOD Platforms
Austria 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X; Joyn; RTL+; Paramount+
Belgium 8 Netflix; Amazon; Disney+; Apple TV+; Streamz; Proximus; HBO; Paramount+
Denmark 10 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Play; SkyShowtime; Discovery+
Finland 9 Netflix; Amazon; Disney+; Apple TV+; HBO; Viaplay; C More; SkyShowtime; Ruutu+
France 9 Netflix; Amazon; Disney+; Apple TV+; OCS; Salto; MyCanal; HBO; Paramount+
Germany 10 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Ticket; Joyn; Magenta TV App; Giga; RTL+; Paramount+
Iceland 5 Netflix; Amazon Prime Video; Disney+; HBO; Viaplay
Ireland 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; Paramount+
Italy 8 Netflix; Amazon; Disney+; Apple TV+; Sky Now; TIMVision; Mediaset Infinity; Paramount+
Luxembourg 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Malta 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Netherlands 10 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; NPO Plus; NL Ziet; Ziggo Movies & Series; HBO; SkyShowtime
Norway 10 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Play; SkyShowtime; Discovery+
Portugal 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; NOS Play; SkyShowtime
Spain 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Movistar+ Lite; MiTele Plus; Atresplayer Prem; Sky Showtime
Sweden 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; Discovery+; SkyShowtime
Switzerland 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Blue+; Paramount+
UK 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now TV; Britbox; ITVX; Paramount+

Eastern Europe: 144 platforms across 22 countries:

CountrySVOD opsSVOD Platforms
Albania 4 Netflix; Amazon Prime Video; Disney+; SkyShowtime
Belarus 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; Ivi; Amediateka
Bosnia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime
Bulgaria 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime
Croatia 6 Netflix; Amazon Prime Video; Disney+; Pickbox; HBO; SkyShowtime
Cyprus 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Czech Rep 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime
Estonia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Viaplay; HBO; Go3
Greece 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime
Hungary 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime
Latvia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Viaplay; HBO; Go3
Lithuania d7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Viaplay; HBO; Go3
Macedonia 6 Netflix; Amazon Prime Video; Disney+; Pickbox; HBO; SkyShowtime
Moldova 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO
Montenegro 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime
Poland 11 Netflix; Amazon Prime Video; Disney+; Apple TV+; Polsat Box; Player+; SkyShowtime; HBO; Canal Plus; CDA; Viaplay
Romania 6 Netflix; Amazon Prime Video; Disney+; Voyo; HBO; SkyShowtime
Russia 8 Ivi; Megogo; Okko; Amediateka; Premier; Wink; Kion; Kinopoisk
Serbia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime
Slovakia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime
Slovenia 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; Voyo; HBO; SkyShowtime
Ukraine 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; SkyShowtime

MENA: 124 platforms across 20 countries

CountrySVOD opsSVOD Platforms
Algeria 6 Netflix; Amazon Prime Video; StarzPlay; Shahid VIP; OSN; Disney+
Armenia 3 Netflix; Amazon Prime Video; Apple TV+
Azerbaijan 6 Netflix; Amazon Prime Video; Apple TV+; Megogo; Ivi; Blu TV
Bahrain 7 Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN; Disney+
Egypt 7 Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN; Disney+
Georgia 3 Netflix; Amazon Prime Video; Megogo
Israel 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Yes+; Cellcom TV; Partner; Sting TV
Jordan 7 Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN; Disney+
Kazakhstan 5 Netflix; Amazon Prime Video; Ivi; Megogo; Amediateka
Kuwait 6 Netflix; Amazon Prime Video; StarzPlay; Shahid VIP; OSN; Disney+
Lebanon 7 Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN; Disney+
Morocco 6 Netflix; Amazon Prime Video; StarzPlay; Shahid VIP; OSN; Disney+
Oman 6 Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN; Disney+
Qatar 7 Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN Disney+
Saudi Arabia 8 Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN; Jawwy; Disney+
Syria 4 Netflix; Amazon Prime Video; StarzPlay; Shahid VIP
Tunisia 6 Netflix; Amazon Prime Video; StarzPlay; Shahid VIP; OSN; Disney+
Turkey 9 Netflix; Amazon Prime Video; Disney+; HBO; Tivibu; Turkcell; beIN Connect; blu; Vodafone TV
UAE 7 Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN; Disney+
Uzbekistan 4 Netflix; Amazon Prime Video; Ivi; Megogo