PUBLISHER: Digital TV Research | PRODUCT CODE: 1124091
PUBLISHER: Digital TV Research | PRODUCT CODE: 1124091
Eastern European SVOD revenues will reach $2.95 billion by 2027 - up from $1.60 billion in 2021. Poland will be the only country to generate more than $1 billion by 2027.
Simon Murray , Principal Analyst at Digital TV Research, said: "Excluding Russia and Ukraine - no mean feat considering together they provide 57% of the region's TV households - revenues will grow from $0.93 billion in 2021 to $2.24 billion in 2027. This was prompted by 2022 launches from Disney+, SkyShowtime and HBO Max."
We forecast 38 million SVOD subscriptions in Eastern Europe by 2027; up from 22 million at end-2021. Excluding Russia and Ukraine, subscriptions for 20 countries will triple from 9 million in 2021 to 24 million in 2027.
There will still be plenty of room for growth beyond the forecast period as only 16% of the region's TV households will subscribe to at least one SVOD platform by 2027. Excluding Russia and Ukraine, this proportion will double from 11% in 2021 to 24% in 2027. Penetration in Poland will reach 44% by 2027.
Published in September 2022 , this 122 -page PDF and excel report forecasts for 22 countries. Covering TV episodes and movies , the report comes in two parts:
Forecasts for the following 145 platforms across 22 countries:
Country | SVOD ops | SVOD Platforms |
Albania | 4 | Netflix; Amazon Prime Video; Disney+; SkyShowtime |
Belarus | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; Ivi; Amediateka |
Bosnia | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime |
Bulgaria | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime |
Croatia | 6 | Netflix; Amazon Prime Video; Disney+; Pickbox; HBO; SkyShowtime |
Cyprus | 4 | Netflix; Amazon Prime Video; Disney+; Apple TV+ |
Czech Rep | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime |
Estonia | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Viaplay; HBO; Go 3 |
Greece | 5 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Paramount+ |
Hungary | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime |
Lithuania | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Viaplay; HBO; Go 3 |
Moldova | 5 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO |
Montenegro | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime |
Poland | 11 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Polsat Box/Ipla; Player+; CDA; Canal Plus; HBO; SkyShowtime; Viaplay |
Romania | 6 | Netflix; Amazon Prime Video; Disney+; Voyo; HBO; SkyShowtime |
Russia | 8 | Ivi; Okko; Amediateka; Premier; Wink; Kion; Kinopoisk; Start |
Serbia | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime |
Slovakia | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime |
Slovenia | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; Voyo; HBO; SkyShowtime |
Ukraine | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; Paramount+ |